As our SEO Specialist, you will own and elevate the organic search strategy for our products in various markets. You'll be the bridge between technical SEO, content, and AI-driven search — making sure our brand is discoverable and accessible on Google and on emerging AI answer engines. This role reports to product department manager and collaborates closely with content, products, data analytics, and development teams.【Job Responsibilities】1. Strategy Performance- Define and execute the end-to-end SEO strategy across markets, balancing traditional SEO and Generative Engine Optimization. (GEO/AEO)- Own organic KPIs: keyword rankings, organic sessions, SERP visibility share, CTR, conversion rate, and AI-citation presence.- Collaborate with data analytics, product, and dev teams to surface new user segments and growth opportunities.- Build weekly/monthly/quarterly dashboards and present insights to stakeholders.2. Technical SEO- Lead technical audits covering crawlability, indexation, canonicalization, structured data, hreflang, sitemaps, crawl budget, log-file analysis, and Core Web Vitals.- Partner with developers on site architecture, server-side vs. client-side rendering decisions, and migrations.- Diagnose and resolve issues across mobile-first indexing and page-experience signals3. Content AI Search- Work with content teams on keyword research, topic clusters, E-E-A-T signals, and SEO-ready briefs.- Optimize content for AI-powered search — structuring pages so they are quoted, cited, and referenced by LLM-based answer engines.- Localize SEO and content strategy for regional markets and events. 4. Competitive Market Intelligence- Monitor competitor SEO/content strategies and assess the impact of algorithm updates.- Track AI-search share of voice and identify opportunities to capture branded/non-branded AI citations.5. Vendor Cross-Team Collaboration- Manage external SEO agencies and vendors across different countries, setting KPIs and reviewing performance.