Art Director

Design @ Vibe

At Vibe, design is a strategic function, not a support role. Our designers operate with a high degree of ownership and autonomy, guided by strong accountability and a shared commitment to excellence. We believe exceptional products emerge from deep empathy, clear point of view, and rigorous craft.

Design serves as the connective tissue between our customers, technology, and business goals. As we continue to build AI-powered products for modern workspaces, our brand must clearly communicate clarity, intelligence, and humanity at a global standard.

About This Role

We are looking for a senior Art Director to take full ownership of Vibe’s overall brand art direction.

This role is not about maintaining what already exists. It is about defining what’s next.

You will set the visual and conceptual direction of the Vibe brand across all touchpoints, ensuring our work stands confidently alongside leading global tech brands. We are particularly inspired by AI-forward, idea-driven art direction seen in companies like Intercom and other best-in-class SaaS and product-led brands.

This role is ideal for someone with exceptional visual taste, strong cultural and trend awareness, and the ability to create, curate, and systemize a cohesive art direction. You should be confident making high-level creative decisions that scale across teams and products.

Responsibilities

• Own and define Vibe’s brand art direction across marketing, product UI aesthetics, campaigns, website, packaging, motion, and emerging surfaces.

• Establish a clear, contemporary visual point of view that reflects Vibe’s positioning as an AI-powered, design-driven company.

• Create or curate art directions that are on par with global tech and SaaS leaders, not just local benchmarks.

• Translate abstract concepts such as AI, intelligence, collaboration, and trust into compelling and distinctive visual systems.

• Lead art direction for major brand and go-to-market initiatives, from concept to execution.

• Set visual standards, principles, and guidelines that enable consistency without limiting creativity.

• Partner closely with Product, Marketing, and Engineering to ensure brand and product visuals feel cohesive and intentional.

• Guide and elevate the visual design team through critique, direction, and mentorship.

• Actively explore and integrate AI-assisted creative tools and workflows to enhance creative output and efficiency.

• Stay deeply informed on global design, art, and cultural trends, and know what to adopt, adapt, or ignore.

Requirements

• Proven experience as an Art Director, Creative Director, or Lead Visual Designer in a tech, product, or brand-driven environment.

• A portfolio that demonstrates strong art direction, conceptual thinking, and high visual taste with restraint.

• Experience building or evolving a brand system.

• Deep understanding of modern digital brand expression, especially in AI, SaaS, or product-led companies.

• Ability to set direction rather than only execute, with good judgment on when to design, curate, or say no.

• Fluency in design tools such as Figma and Adobe Creative Suite.

• Strong communication skills with the ability to articulate creative rationale clearly to designers, stakeholders, and leadership.

• Comfortable balancing creative ambition with business objectives.

• Curious, opinionated, and culturally literate, with a strong pulse on global creative trends.

• Fluent in both English (written) and Chinese (written and spoken).

What Success Looks Like

• Vibe’s brand feels clearer, more confident, and more contemporary.

• Our visual language is recognizable, cohesive, and competitive on a global stage.

• AI is expressed not just functionally, but emotionally and aesthetically.

• Design teams move faster and with more confidence because the direction is clear.

• External audiences perceive Vibe as a thoughtful, design-led company.
  

1. Interview with hiring manager

2. Take-home design or art direction exercise (optional)

3. Peer interview sessions

*Please attach your portfolio & resume when applying*