行銷活動企劃專員(電競顯示器), LCD Gaming Marketing Specialist, Monitor BU

As a Gaming Marketing Specialist, you will develop and execute marketing initiatives to promote ViewSonic Gaming monitors, gaming-related products, and campaigns. Your role will include planning, executing, and optimizing marketing materials and marketing activities that engage the gaming community and elevate ViewSonic Gaming’s presence in the gaming sector.

Key Responsibilities:

█Product Promotion & Support:

•Support product launches by collaborating with Product Development and Business Line Management teams.

•Manage product page updates, including backend updates and announcement emails.

• Ensure consistency in product messaging and alignment with market needs.

█Content Marketing:

•Create and manage content for gaming-related materials, including brochures, social media posts, and library articles.

•Collaborate with the content team to ensure consistent brand messaging across all platforms.

•Analyze website and newsletter performance data to optimize content strategies.

█Project Reporting & Coordination:

•Prepare marketing reports, including monthly forecasts and campaign performance reviews.

•Coordinate with regional marketing teams to support local activations and promotions.

•Track deliverables and timelines to ensure seamless execution of all projects.

█Event & Partnership Management:

•Manage gaming partnership collaborations with developers, publishers, and community leaders.

•Organize and execute events to showcase gaming products in esports and gaming environments.

• Coordinate sponsorship opportunities and ensure successful implementation.

█Market Research & Insights:

•Analyze customer needs, competitive trends, and market demands to identify opportunities for brand growth.

•Leverage data insights to optimize campaigns and product positioning.

Job Requirements:
•2-3 years of experience in brand or product marketing, preferably in the electronics or gaming industry.
• Basic understanding of the professional monitors market, customer needs, and competitive landscape.
• Familiarity with B2B and B2C electronics is a plus. § Fluency in both Mandarin and English (written and spoken) is essential.
• Strong enthusiasm for gaming, gaming livestreams, or related fields.
•Highly organized and detail-oriented, with strong project management skills. •Ability to manage multiple projects and priorities simultaneously in a fast-paced environment.
• Ability to work effectively both independently and as part of a team.
•Proven experience collaborating with cross-functional teams, including creative, content, and technical teams.

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https://viewsonic.teamdoor.io/s/xebE3TWe