**品牌進口代理**
洽談國外知名品牌代理,獨家經銷權。
**通路開發及經營**
帶領團隊,進行通路開發及維護,行銷策略制定及執行等。
**自有品牌開發**
SNOVAE品牌定義,品牌個性塑造,市場區隔,商品功能定義,價格策略制定,供應商管理,銷售通路規劃,行銷策略制定等。(www.snovae.com.tw)
**募資專案執行**
多次與嘖嘖zeczec.com合作,成功執行募資專案。
**國外市場拓展**
展會行銷規劃及執行,開發國外代理及經銷商,國外媒體新聞稿合作等。
**Negotiating the exclusive distributing right**
To get the exclusive distributing right of potential new brand(product) as follows:
Allocacoc (Netherlands)
Astroreality (USA)
Deskspace (Hong Kong)
Eco-wood-art (Belarus)
Exentri (Norway)
Garzini (Belgium)
Golchi (USA)
Muid (China)
quebottle (USA)
Swig (Australia)
Utillife (Canada)
Vuidea (Korea)
Wooden.city (Poland)
Woodsum (Korea)
**Business development**
To executing the sales and marketing project with online & offline (brick and mortar) channels in Taiwan as follows:
1. Offline: Eslite誠品生活, Studio A, Fayaque法雅客, SYNTREND 三創生活, Kingstone金石堂書局,
B&Q特力屋, OLI奧立設計, 賽先生科學工廠, Marais瑪黑, Merci…etc.
2. Online: PChome網路家庭, Yahoo雅虎, Books博客來, Momo, Udesign有設計, UDN買東西, 東森購
物, TAAZE讀冊生活, 生活市集, 松果購物, Pinkoi, Citiesocial,…etc.
**Product management**
1. Manage from concept, to design, sample production, testing, forecast, cost, mass production,
promotion, support, and finally product end of life.
2. Delivers the operating plan: the achievement of growth objectives including market share,
revenue, profit and return on investment for all the channels/categories of business and/or key
customers.
3. Responsible for managing and implementing marketing activities through research, strategic
planning and implementation.
**Crowdfunding project**
Launching the crowdfunding project on Zeczec Taiwan.
桃園市, 台灣
五月 2016 ~ 現在・8年 5個月
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五月 2014 ~ 三月 2016・1年 11個月
Negotiated the exclusive distributing right of the new brand(product). Directed and developed distributors’ network throughout Taiwan. KPI set up, strategy implementation.
三月 2012 ~ 四月 2014・2年 2個月
Directed and developed distributors’ network throughout the Taiwan. Managed and monitored a variety of programs including B2B/B2C market development and online marketing campaign.
十月 2010 ~ 八月 2011・11個月
Responsible for global sales of company brand and exclusively distributed products. To manage a 5 members team to develop and execute sales strategy for mobile, digital accessory and storage devices.
2007 - 2009