Linda Hu ｜胡嘉倫
Senior UI/UX Designer | Global UX & E-commerce Expert | Data-Driven Designer
Linkedin
With 6+ years of experience in UI/UX design, I specialize in building user-centric digital products through data-driven strategies.
My expertise spans global-scale websites, e-commerce and mobile apps, where I optimize user journeys and improve conversion rates.
Passionate about innovation, I thrive in Agile teams and cross-functional collaborations to drive impactful designs.
Looking forward to contributing my skills to a forward-thinking company.
Skill
UI/UX Skills
★ Information Architecture
★ Wireframe
★ UX Flow
★ Mockup
★ Design System
★ Usability Test
Research Methods
★ Google Analytics
★ A/B Testing
★ Competitive Analysis
★ Persona
Graphic Design
★ Marketing Materials
★ Print Production
★ Publication Design
★ Banner Ads
★ EDMs
Experiences
HTC Corporation
Senior UI/UX Designer / UX Strategist
VIVE.com Revamp
- Conducted A/B Testing, Google Analytics and SEO suggestion to discover insights and refine website UX strategies.
- Planned information structure and wireframes, leveraging storytelling techniques to create a new global product webpage.
E-commerce Platform
- Redesigned VIVE E-commerce UX, leading to an approximate 29.33% reduction in weekly customer complaints.
- Gained project management experience through E-commerce projects involving iterative feature optimization.
TVBS Media Inc.
Senior UI/UX Designer
E-commerce Platform
- Created a brand-new e-commerce platform in collaboration with cross-functional team members.
- Mapped out forward and reverse logistics mechanisms using UX flows and comprehensive documentation.
- Proposed optimized solutions based on insights from shopping behavior data.
- Developed a design system for the e-commerce platform.
TVBS News Website
- Revamped the TVBS News website by restructuring information architecture, redesigning UI layout, and enhancing visual design.
- Leveraged growth hacking techniques to improve the website’s conversion rate.
Event Page
- Planning and designing various large-scale event webpages.
Gamania Digital Entertainment
UI/UX Designer
May 2014 ~ Jun 2018
- Developed a B2C mobile app from scratch (0 to 1) in collaboration with an Agile development team.
- Conducted in-depth competitive analysis to propose adaptable and effective solutions.
- Applied design thinking methods to ideate and develop new features.
- Quickly created UX flows to effectively communicate with cross-functional team members.
- Designed UI components and established a cohesive design system to maintain visual consistency.
Foxconn
UI/UX Designer
Jul 2013 ~ Feb 2014
- Outlined the information architecture based on various user scenarios.
- Created task flows and screen flows tailored to different user journeys.
- Planned wireframes and user flows for mobile app projects.
Education
Birmingham City University
(MA) Visual Communication
2011 ~ 2012
Specific Studying:
- Creative Thinking Methods
- Typeface Studying
- Corporate Identity Studying
- Advertisement Design
國立東華大學
(BA) 社會發展學系 & 藝術與設計學系
2005 ~ 2010
Peojects
VIVE Focus Vision
Start from clarifying product specs, collecting marketing needs, to planning the global scale web page by strategy, for VR customers.
TVBS News
- Optimizing website performance based on Google Analytics data.
- Reorganizing information structure
- Layouting UI and visual design, in alignment with responsive web design (RWD).
- Utilizing growth hacking techniques to execute A/B testing plans.
ideal Marry
- Conducting interviews and applying personas to uncover users' pain point, in order to converting user needs into features.
- Using mood boards to inspire UI design ideas.
- Implement UI guidelines to reduce the user's learning curve.
beanfun!
- Planning a brand-new social communication app from scratch (0-1).
- Conducting competitive analysis skill to find out the advantage and disadvantage of product.
- Applying design thinking to brainstorm and hypothesize new features.
- Quickly sketching UX flow to confirm requirements with stakeholders and validate feasibility with engineers.
Maintaining visual consistency across the interface.
- Submitting specification documents to facilitate feature development and archiving for the project.
The application is available on:
BeanGo!
- Redefining the app's brand positioning.
- Designing a new interface, incorporating flat design while maintaining visual consistency.
- Applying UI guidelines to reduce the user learning curve.
- Reorganizing the information architecture, making entry points for key features and user flows clear and intuitive.
Certificates
Google Analytics for Beginners / Advanced Google Analytics
Tools
Figma / Sketch / Adobe XD / Photoshop / Illustrator / Indesign / Zeplin / Proto.io
