Josie Chen 陳玠何 

Product Designer

Senior Product Designer with 5 years of experience leading B2C and B2B projects from concept through launch. 
Specializes in building scalable design systems and using user  research methods to transform ambiguous challenges into impactful, user-friendly solutions that drive business goals.

Work Experience


September 2022 - Present
Taipei, Taiwan

Product Designer

Cake

  • Redesigned and launched the Cake App, building a comprehensive design system.
  • Developed large-scale B2B/B2C features using research-driven insights to solve user problems.
  • Key Projects:
    • Cake Talent Management & ATS
      • Designed an all-in-one workspace for recruiters.
    • Cake Meet
      • Led the design from the ground up, including user research. 
      • Boosting App/Web connection and messaging growth. (App create messaging event increased ~200%)
      • https://reurl.cc/0drnRK
    • Cake Resume Builder for App
      • Transitioned the web-based tool into a mobile app to improve the editing experience.
      • Increasing resume publish conversion rate by ~20%.
      • https://reurl.cc/OryDaX
    • Manage Design System & Optimize design flow

September 2021 - September 2022
Taipei, Taiwan

Senior UI/UX Designer

WeMo Scooter

  • Optimized the WeMo Scooter app and B2B products, such as the bike tracking web interface.
  • Developed a design system for consistent user experience across all products.
  • Collaborated with Product Managers to define specs and user flows.

June 2021 - January 2022
Taipei, Taiwan

Product Designer

Japan Go(Side Project)

  • Initiated and developed the product from scratch as part of a two-person team.
  • Conducted user research, UI/UX design, and visual graphics.
  • Launched the app on Google Play and the App Store in 2022.

September 2019 - August 2021
Taipei, Taiwan

UI/UX Visual Designer

Artificer Corp.

  • Designed and maintained the company’s website UI/UX using WordPress.
  • Contributed to marketing and social media designs, including landing pages and advertisements.

June 2019 - September 2019
Taipei, Taiwan

Visual Designer

Story Teller

  • Designed branding assets and commercial ads.

Education


2016 - 2019

National Taiwan Normal University


2014 - 2016

Kaohsiung Municipal Kaohsiung Girls' Senior High School,KGHS


Skills

UIUX Design
User-Centered Design (Figma)
Prototyping (Figma)
Design Systems & Style Guides

UX Research
Usability Testing & User Interviews
Quantitative & Qualitative Research

Visual Design
Graphic design(AI, PS)
Animation(AE)
Illustration(procreate)

Coding
HTML/CSS(VS code)