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Cake Job Search
Shilin District, Taipei City, Taiwan
Entry level
會員行銷策略與專案執行規劃並執行會員專屬行銷活動專案，提升會員參與度擬定並執行會員分群／分級／生命周期策略及活動，提升會員活躍與回購設計並優化會員權益與點數制度，擴大會員參與數據追蹤與效益分析定期分析會員數據、設定分眾模型與行為分群，優化 LTV 與會員結構操作並優化 APP Push、EDM、LINE OA 等多渠道再行銷策略串接 CDP（客戶數據平台）與自動化工具，執行情境化行銷應用整合多方數據來源，透過 Tableau、Excel製作追蹤報表與視覺化圖表定期追蹤各類會員行銷活動的效益分析與後續優化建議其他主管交辦事項
40K ~ 50K TWD / month
3 years of experience required
No management responsibility
