About the RoleAs a CRM Executive within the CRM Lifecycle Ecosystem team, you will be the bridge between our digital platform and the student community. Your mission is to grow our student user base through high-impact offline activities at high schools and universities, while ensuring these users stay active and loyal through data-driven CRM nurturing.You will not just be on-ground; you will be the technical owner of the student journey, using offline touchpoints to feed our online ecosystem.Main ResponsibilitiesO2O Activation: Plan and execute campus events (booths, workshops) to recruit new student users and drive first-time purchases.Lifecycle Management: Manage end-to-end student campaigns, from voucher setup and landing pages to on-ground coordination and ROI analysis.Segmentation: Define student cohorts (by school level/interests) to select appropriate vouchers or gifts, and deliver personalized Push notifications, EDM, and SMS/ZNS.User Nurturing: Design Welcome and Retention automation flows to convert event leads into active shoppers.Collaboration: Partner with Offline Marketing for logistics and BI/Data to track the funnel from QR scan to successful order.Optimization: Conduct A/B tests on event mechanics (e.g., Gifts vs. Vouchers) to maximize marketing efficiency.
No requirement for relevant working experience