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The Branding Campaign Management is responsible for managing, monitoring, and optimizing branding and marketing projects/campaign. This role acts as the bridge between Management – Marketing – Cross-functional teams, ensuring that brand strategies are executed consistently, on time, within budget, and deliver measurable impact.1.Project Management:Develop, monitor, and update the master timeline for branding marketing projects.Coordinate resources and allocate tasks across internal teams (Marketing, Sales, Finance, Operations, Agency partners).Track progress, control budgets, report risks, and recommend corrective actions.2. Strategic branding:Develop and consolidate branding plans aligned with corporate strategy.Oversee the execution of brand strategies in line with top management direction.Ensure all branding and communication activities align with brand guidelines and long-term positioning.Collect data, analyze project KPIs (SOV, brand health tracking), and recommend improvements.3. Reporting:Prepare regular progress, cost, and performance reports for senior management.Organize update/debrief meetings, document meeting notes, and track action items.4. Stakeholder Management:Work closely with internal stakeholders (Marketing, Sales, HR, Finance, Operations) and external partners (agencies, vendors, event organizers).Manage expectations, ensure alignment, and resolve conflicts during project execution.5. Other task assign by company

We are looking for a results-driven Digital Performance Marketing professional to manage campaign ad platform channels. This role will be instrumental in driving new buyer growth, managing campaign planning, and identifying growth opportunities in collaboration with cross-functional teams.Media planningBuild up the digital media plan as a solution for business and sales objectivesCoordinate task planning for campaign execution, ensuring timelines and deliverables  Campaign Management Optimization:Manage the execution of search, social, and display advertising campaigns.Measure and report performance of all digital marketing campaigns, and assess against goals (CPM, CPC, CPI, CAC…)Identify performance gaps, apply optimizations, and ensure campaigns deliver on key KPIs (CPA1, CAC)Test new formats, audience strategies, and platform features to scale growth.Performance Tracking Analytics:Track and consolidate campaign KPIs (Traffic, Sales)  across all platforms.Provide insights on market trends, competitor activities, and user behavior to guide decision-making.Collaborate with cross-functional teams to align performance reporting with broader marketing and business strategiesProactively observe coordinate with other internal teams to identify business problems, investigate to find out the root causes, and propose solutions.

 We are looking for a results-driven Digital Performance Marketing professional to manage campaign ad platform channels. This role will be instrumental in driving new buyer growth, managing campaign planning, and identifying growth opportunities in collaboration with cross-functional teams. Media planningBuild up the digital media plan as a solution for business and sales objectives;Coordinate task planning for campaign execution, ensuring timelines and deliverables. Campaign Management Optimization:Manage the execution of search, social, and display advertising campaigns;Measure and report performance of all digital marketing campaigns, and assess against goals (CPM, CPC, CPI, CAC…);Identify performance gaps, apply optimizations, and ensure campaigns deliver on key KPIs (CPA1, CAC);Test new formats, audience strategies, and platform features to scale growth. Performance Tracking Analytics:Track and consolidate campaign KPIs (Traffic, Sales)  across all platforms;Provide insights on market trends, competitor activities, and user behavior to guide decision-making;Collaborate with cross-functional teams to align performance reporting with broader marketing and business strategies;Proactively observe coordinate with other internal teams to identify business problems, investigate to find out the root causes, and propose solutions. 

Key Account Management Supervisor is responsible for ensuring smooth and scalable operations across affiliate growth and Key Account management.1.Outsource Program Execution Coordination (50%)Plan on headcount demands manage BPOs (outsourced headcounts) to deliver assigned roles such as lead scanning, affiliate contact via calls, and others when requiredMonitor BPO KPI achievement, task completion, work quality, and escalate operational issues.2. Operations Process Optimization (30%)Standardize working flows, tracking templates and reporting structures across outsource/in-house Key Account teams.Identify manual bottlenecks and propose automation or workflow improvements to enhance operational efficiency and scalability.Perform operational tasks when required (i.e. commission rate setup request, campaign tracking, etc.)3. Affiliate Data Management Performance Tracking (20%)Coordinate with BI to allocate affiliates KPIs to outsourced/in-house KAMsMaintain and synchronize master tracking files and working sheets, ensuring data accuracy and timely updates.Support report preparation for leadership review.

Develop plan, implement activities, manage project reporting of marketing campaigns through celebrity influencer channelsCampaign Management: follow multiple campaigns and projects with excellent attention about KPIs and benchmarks to measure campaign successBrief and manage direct working process with Influencers/ KOL agency to ensure getting output on time with quality as expectedConstantly manage relationships with the owners of important channels to explore potential partnershipsWork closely with Campaign team/Brands Partnership/ Business Development Team/ KOL agency in a fast-paced environment to execute relevant tasksAlways has many ideas, back-up plan to follow the trends on social media  On-site management of KOLs to ensure smooth coordination and performance.Leverage AI tools to support content creation, briefs, campaign reports, and data-driven insights.Analyze project performance to gain clear insights and actionable recommendations for stakeholders 

Chuyên gia Chiến lược Google Ads Cấp cao Ngân sách quản lý: Trên 250.000.000 VNĐ mỗi tháng Về vị trí công việc Chúng tôi đang tìm kiếm một chuyên gia Google Ads dày dạn kinh nghiệm. Bạn cần am hiểu cách xây dựng các chiến dịch bằng cả phương pháp thủ công và các công cụ AI hiện đại. Chúng tôi không chỉ tìm một người quản lý thông thường; chúng tôi tìm kiếm một đối tác có thể giúp doanh nghiệp phát triển vượt bậc. Bạn sẽ quản lý ngân sách hàng tháng ít nhất 250.000.000 VNĐ. Mục tiêu chính là tạo ra doanh thu ít nhất 2.500.000.000 VNĐ mỗi tháng (tương đương chỉ số ROAS 10x). Các chỉ số đo lường hiệu quả Bạn phải có khả năng phân tích dữ liệu theo trình tự logic. Chúng tôi đo lường thành công dựa trên các chỉ số cụ thể sau: Lượt hiển thị (Impressions): Số lượng người nhìn thấy quảng cáo.Tỷ lệ nhấp (CTR): Số người nhấp vào quảng cáo nhờ vào nội dung văn bản và hình ảnh thu hút.Tỷ lệ thoát (Bounce Rate): Đảm bảo người dùng ở lại trang web vì nội dung phù hợp với nhu cầu của họ.Tỷ lệ chuyển đổi (Conversion Rate): Số lượng người dùng thực hiện hành vi mua hàng.Mục tiêu cuối cùng: Duy trì ROAS 10x (hoặc Chi phí quảng cáo trên doanh thu ở mức 10%). Kỹ năng và Kinh nghiệm của bạn Kinh nghiệm chuyên môn: Bạn từng quản lý các tài khoản lớn từ trước khi AI trở nên phổ biến. Bạn hiểu rõ về từ khóa, đấu thầu thủ công và cách thức hoạt động của thuật toán Google.Kỹ năng hiện đại: Bạn biết cách sử dụng AI và máy học (machine learning) để làm việc nhanh hơn và cải thiện kết quả, nhưng vẫn kiểm soát mọi thứ một cách thủ công khi cần thiết.Kết quả thực tế: Bạn đã từng trực tiếp quản lý các tài khoản có ngân sách từ 250.000.000 VNĐ mỗi tháng và có minh chứng về việc đạt được ROAS 10x.Phân tích dữ liệu: Bạn có thể nhìn vào số liệu để tìm ra điểm gây lãng phí ngân sách và khắc phục vấn đề đó.Khả năng sáng tạo: Bạn biết cách viết tiêu đề hấp dẫn và chọn hình ảnh phù hợp để tăng tỷ lệ nhấp chuột. Trách nhiệm chính Quản lý chiến dịch: Quản lý tất cả các loại hình Google Ads, bao gồm: Tìm kiếm (Search), Mua sắm (Shopping), Hiển thị (Display), YouTube và Performance Max.Tối ưu hóa: Thử nghiệm (A/B testing) các tiêu đề và trang đích khác nhau để đạt kết quả tốt hơn với chi phí thấp hơn.Mở rộng quy mô (Scaling): Tăng ngân sách một cách an toàn khi các chiến dịch đạt kết quả tốt.Báo cáo: Lập báo cáo hàng tuần và hàng tháng để chỉ rõ số doanh thu thực tế mà quảng cáo đã mang lại cho công ty. Englishversion: Senior Google Ads Strategist Budget Management: 250.000.000+ VND per month About the Role We are looking for an experienced Google Ads expert. You should understand how to build campaigns using both manual methods and modern AI tools. We do not want a simple manager; we want a partner who can help our business grow. You will manage a monthly budget of at least 250.000.000 VND. Your main goal is to generate at least 2.500.000.000 VND in monthly revenue (a 10X Return on Ad Spend). Performance Metrics You must analyze data in a logical order. We measure success using these specific metrics: Impressions: How many people see our ads.Click-Through Rate (CTR): How many people click our ads because the text and images are good.Bounce Rate: Ensuring that users stay on our website because the content is relevant.Conversion Rate: How many users complete a purchase.The Goal: Maintain a 10X ROAS (or a 10% Advertising Cost of Sales). Your Skills and Experience Professional Experience: You managed large accounts before AI became common. You understand keywords, manual bidding, and how the Google algorithm works.Modern Skills: You use AI and machine learning to work faster and improve results, but you still check the work manually.Proven Results: You have personally managed accounts with250.000.000 VND per month or more. You can show that you achieved a 10X ROAS.Data Analysis: You can look at data to find where a campaign is losing money and fix the problem.Creative Ability: You know how to write good headlines and choose good images to get more clicks. Primary Responsibilities Campaign Management: Manage all types of Google Ads, including Search, Shopping, Display, YouTube, and Performance Max.Optimization: Test different headlines and landing pages to get better results and lower costs.Scaling: Safely increase the budget when the results are good.Reporting: Create weekly and monthly reports that show exactly how much money the ads made for the company.

Mô tả công việcProduct Development Strategy:Develop and drive the product vision and strategy for Merchant Solution products within the Promotion Loyalty domain on MoMo, aligning with company objectives around merchant engagement, co-funding programs, and merchant-driven user acquisition.Build and own the product roadmap that prioritizes features such as merchant-funded campaigns, merchant voucher management systems, co-marketing tools, merchant loyalty programs, and merchant analytics dashboards to maximize merchant ROI and platform GMV growth.Continuously propose and explore new features, technologies, and business models (e.g., performance-based marketing tools, merchant CRM solutions, dynamic voucher pricing, merchant coalition loyalty programs) to strengthen MoMo's value proposition for merchants in driving sales and customer retention.Conduct market research, competitor benchmarking, and merchant studies to uncover insights into merchant marketing needs, campaign effectiveness, and ROI expectations across different merchant segments (FB, retail, services, e-commerce).Drive product adoption, ensuring merchants clearly understand how to leverage MoMo's promotion and loyalty tools to achieve their business objectives (traffic, conversion, repeat purchase, customer loyalty).Lead product launches, merchant enablement programs, and go-to-market initiatives in collaboration with merchant business, sales, account management, and marketing teams.Data-Driven Decisions:Leverage data analytics and insights to understand merchant behaviors (campaign funding patterns, voucher utilization, ROI realization, merchant retention, merchant LTV).Translate data into actionable strategies to optimize merchant campaign performance, funding efficiency, merchant satisfaction, and platform take rate.Partner with Data/ML/AI teams to apply advanced analytics and machine learning models for:Merchant segmentation based on campaign behavior and funding potentialPredictive modeling for merchant campaign success and ROI forecastingIntelligent budget recommendation and dynamic pricing for merchant vouchersPersonalized merchant insights and next-best-action recommendationsFraud detection in merchant-funded campaigns and voucher abuse preventionMerchant churn prediction and proactive engagement triggersExplore generative AI use cases (e.g., automated campaign creation assistance, merchant marketing content generation, smart campaign optimization recommendations, chatbot for merchant support).Define and monitor success metrics (merchant participation rate, total merchant funding, campaign ROI for merchants, voucher redemption efficiency, merchant retention rate, merchant NPS, GMV from merchant campaigns).Cross-Functional Collaboration:Work closely with cross-functional teams (engineering, design, data science, merchant operations, account management, risk, finance) to deliver high-quality merchant promotion and loyalty solutions.Foster deep collaboration with consumer-facing Promotion Loyalty teams to ensure merchant solutions integrate seamlessly with user experiences and create win-win value propositions.Partner with Merchant Business Units, Sales, and Partnership teams to co-design co-funding models, merchant incentive programs, and category-specific campaign strategies.Engage directly with key merchant partners to gather feedback, co-create solutions, validate hypotheses, and build long-term strategic relationships.Communicate product strategy, roadmap progress, merchant impact stories, and team performance effectively to stakeholders, senior leadership, and executive management.Yêu cầu công việcRequirements Summary Bachelor’s degree required; MBA is a plus. 5+ years of product management experience in B2B/platform products (fintech, e-wallet, loyalty, merchant marketing, e-commerce). Strong experience building merchant-facing or self-service marketing tools with measurable business impact. Deep understanding of merchant ROI, promotion loyalty mechanics, and consumer behavior. Strong analytical skills (SQL, GA, Tableau, Mixpanel, etc.); AI/ML in marketing is a plus. Knowledge of merchant funding models, voucher systems, and loyalty platforms is advantageous. Key Skills Traits Merchant-centric mindset with strong ROI and campaign optimization focus. Strategic, data-driven thinker with AI opportunity awareness. Strong leadership, stakeholder management, and cross-functional collaboration skills. Skilled in product design tools (Figma, Miro) and project prioritization. Results-oriented, resilient, entrepreneurial, and passionate about helping merchants grow.

Performance Management ReportingTrack and analyze new market’s performanceGenerate weekly/monthly reports and insights for senior management decision-making.Monitor campaign ROI, CAC (customer acquisition cost), and budget effectiveness to ensure alignment with business targetsBudget Spend ManagementManage campaign budgets for new market/ business lineForecast and control marketing spend across campaigns and buyer initiatives, ensuring efficient allocation and utilization.Campaign and Buyer GrowthDevelop new user acquisition strategies tailored to the new market.Localize campaigns and buyer programs, creative assets, and messaging to fit buyer behavior and cultural context.Collaborate with marketing, product, and operations teams to roll out acquisition initiatives across paid, organic, and partnership channels.Performance OptimizationMonitor key campaign metrics (e.g. CVR, CTR, retention, cost per acquisition).Run A/B tests and post-campaign analyses to identify winning strategies and areas for improvement.Propose data-driven enhancements to improve buyer onboarding, activation, and retention. 

Mô tả công việcProduct Vision Domain Ownership:Own end-to-end product vision, strategy, and business outcomes for the Merchant Solution – Promotion Loyalty domain on MoMo, serving as the primary product driver and domain expert accountable for the domain's growth and long-term competitiveness.Define multi-horizon roadmaps (0–3 months execution, 3–12 months planning, 12+ months vision) covering the full merchant marketing stack: merchant-funded campaigns, voucher management systems, co-marketing tools, merchant loyalty programs, performance analytics, and self-service campaign platforms.Act as the domain's subject matter expert and thought leader — proactively identify whitespace opportunities, anticipate market shifts, and bring bold product bets to leadership to expand MoMo's merchant promotion ecosystem.Set clear product principles and prioritization frameworks, ensuring every product decision is anchored to merchant ROI, platform GMV growth, and user engagement outcomes.Represent the Merchant Solution domain in company-wide planning cycles, OKR setting, and cross-team strategic discussions.Product Development Execution:Take full ownership of the product backlog — from discovery and ideation through to delivery, measurement, and iteration — operating at a level of depth and breadth that spans multiple workstreams simultaneously.Drive end-to-end product development lifecycle for merchant promotion and loyalty features: merchant campaign creation tools, voucher configuration systems, co-funding budget management, campaign analytics dashboards, and merchant engagement programs.Lead product discovery independently — conduct merchant interviews, usability tests, competitive benchmarking, and market research with minimal guidance, synthesizing findings into clear product requirements and actionable roadmap decisions.Define detailed product specifications, user stories, and acceptance criteria that align engineering, design, and data teams around a shared understanding of merchant needs and platform requirements.Lead product launches and go-to-market execution for merchant solutions, coordinating cross-functional workstreams across sales, account management, marketing, and operations.Identify, flag, and navigate cross-team dependencies proactively, ensuring smooth delivery without bottlenecks across squads.Merchant Strategy Business Impact:Define and own the merchant engagement model across the promotion and loyalty domain — from merchant onboarding and campaign activation through to retention and long-term merchant LTV growth.Design and iterate co-funding and co-marketing frameworks that create sustainable commercial structures between MoMo and merchant partners across all segments (SMEs, chains, enterprise).Drive merchant product adoption by deeply understanding merchant pain points, ROI expectations, and marketing maturity — translating insights into self-service tools and intelligent automation that scale across thousands of merchants.Lead strategic product conversations with key merchant partners, acting as a credible product voice that earns merchant trust and surfaces actionable feedback to continuously improve solutions.Develop category-specific product strategies (FB, retail, services, e-commerce) informed by segment data and in close partnership with Merchant Sales and Account Management teams.Data-Driven AI-Powered Decision Making:Establish a rigorous measurement discipline — define OKRs, product KPIs, and a consistent framework for evaluating merchant campaign performance, feature health, and domain-level business impact.Take a hands-on role in shaping how AI/ML capabilities are embedded across the merchant solution portfolio, working closely with Data Science and Engineering:Intelligent campaign builder with AI-assisted targeting and budget optimizationPredictive merchant churn modeling and proactive retention interventionsMerchant segmentation and personalized next-best-action recommendationsDynamic voucher pricing and campaign ROI forecastingFraud detection and voucher abuse prevention at scaleGenerative AI for merchant content creation, campaign brief automation, and smart onboarding flowsUse platform-level data to surface macro insights on merchant promotion trends, funding efficiency, and competitive positioning to sharpen domain strategy.Design and run structured experiments (A/B tests, pilots, staged rollouts), define success metrics clearly, and apply learnings to drive confident product decisions at scale.Cross-Functional Leadership Stakeholder Management:Serve as the primary product point of contact for the Merchant Solution – Promotion Loyalty domain across all internal stakeholders: Consumer Promotion Loyalty, Engineering, Data, Design, Merchant Business, Sales, Marketing, Risk, Finance, and Legal.Lead cross-functional squad(s) without formal authority — align diverse teams around shared goals, unblock execution barriers, and drive accountability across workstreams.Drive alignment across BUs on joint campaign programs, co-funding models, and integrated merchant-consumer experiences — acting as the connective layer between merchant supply and consumer demand.Present roadmap progress, domain performance, and strategic priorities clearly and confidently in leadership reviews, executive briefings, and company-wide forums.Proactively manage stakeholder expectations, surface risks and trade-offs early, and facilitate decision-making with clarity and data.Yêu cầu công việcEducation Experience Bachelor’s degree required; MBA is a plus. 5+ years in Product Management (B2B, platform, or marketplace; fintech/e-wallet/loyalty/e-commerce preferred). Proven ownership of a product domain end-to-end with accountability for business metrics (GMV, revenue, merchant growth, retention). Strong experience balancing merchant (B2B) needs with consumer promotion/loyalty mechanics. Track record of driving complex 0→1 and scaling initiatives independently. Strong analytical skills (SQL, BI, Amplitude, Mixpanel); AI/ML product experience is a plus. Experience in merchant marketing platforms, co-funding, voucher, or loyalty ecosystems is advantageous. Core Skills Strategic and domain leadership without formal authority. Strong merchant empathy and commercial acumen. Data-driven mindset with AI fluency. Excellent stakeholder management and communication skills. Strong execution ownership and cross-functional coordination. Proficient in product design/prototyping tools (Figma, Miro). Nice to Have Experience scaling merchant self-service or campaign platforms. Background in loyalty programs, performance marketing, attribution modeling. Familiar with AI-driven marketing automation and predictive analytics. Experience in regulatory environments, cross-border expansion, or PL planning.

We are looking for a motivated and strategic individual with a background in project management, especially in offline campaigns, to oversee and enhance the KOL sign-up onboarding process. This position involves working closely with both internal teams and external agencies to maximize acquisition performance, optimize the registration experience for KOLs and improve the efficiency of the process.Key Responsibilities1.  KOL Acquisition Strategy Funnel Management OwnershipDefine and lead acquisition strategies across online/offline channels.Build acquisition plans with clear KPIs, audience segmentation, and conversion targets.Analyze funnel performance and identify drop-off points to optimize continuously.2. Campaign Initiative OwnershipLead large-scale acquisition initiatives (e.g., mass recruitment campaigns, roadshows, referral drives, gamification programs).Collaborate with product teams to ensure campaign alignment with Shopee’s broader marketing objectives.3 . Process Optimization Journey DesignPartner with Product and UI/UX to improve the end-to-end sign-up experience.Identify friction points and propose data-backed improvements to drive higher conversion rates.4. Agency Partnership ManagementManage agency relationships for offline activation or local KOL sourcing.Ensure deliverables, quality, and timelines are met across all external partners.