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The Branding Campaign Management is responsible for managing, monitoring, and optimizing branding and marketing projects/campaign. This role acts as the bridge between Management – Marketing – Cross-functional teams, ensuring that brand strategies are executed consistently, on time, within budget, and deliver measurable impact.1.Project Management:Develop, monitor, and update the master timeline for branding marketing projects.Coordinate resources and allocate tasks across internal teams (Marketing, Sales, Finance, Operations, Agency partners).Track progress, control budgets, report risks, and recommend corrective actions.2. Strategic branding:Develop and consolidate branding plans aligned with corporate strategy.Oversee the execution of brand strategies in line with top management direction.Ensure all branding and communication activities align with brand guidelines and long-term positioning.Collect data, analyze project KPIs (SOV, brand health tracking), and recommend improvements.3. Reporting:Prepare regular progress, cost, and performance reports for senior management.Organize update/debrief meetings, document meeting notes, and track action items.4. Stakeholder Management:Work closely with internal stakeholders (Marketing, Sales, HR, Finance, Operations) and external partners (agencies, vendors, event organizers).Manage expectations, ensure alignment, and resolve conflicts during project execution.5. Other task assign by company

We are looking for a results-driven Digital Performance Marketing professional to manage campaign ad platform channels. This role will be instrumental in driving new buyer growth, managing campaign planning, and identifying growth opportunities in collaboration with cross-functional teams.Media planningBuild up the digital media plan as a solution for business and sales objectivesCoordinate task planning for campaign execution, ensuring timelines and deliverables  Campaign Management Optimization:Manage the execution of search, social, and display advertising campaigns.Measure and report performance of all digital marketing campaigns, and assess against goals (CPM, CPC, CPI, CAC…)Identify performance gaps, apply optimizations, and ensure campaigns deliver on key KPIs (CPA1, CAC)Test new formats, audience strategies, and platform features to scale growth.Performance Tracking Analytics:Track and consolidate campaign KPIs (Traffic, Sales)  across all platforms.Provide insights on market trends, competitor activities, and user behavior to guide decision-making.Collaborate with cross-functional teams to align performance reporting with broader marketing and business strategiesProactively observe coordinate with other internal teams to identify business problems, investigate to find out the root causes, and propose solutions.

TO READ MORE DETAILS ABOUT THIS POST, PLEASE CLICK “APPLY NOW”Department: Marketing Reports To: Brand Manager/ Marketing Manager Employment Type: Intern JOB PURPOSE: Manage influencer partnerships and execute influencer marketing campaigns. The role involves identifying suitable influencers, managing relationships, coordinating campaign deliverables, and analyzing campaign performance to ensure brand objectives are achieved. RESPONSIBILITIES: Influencer Sourcing Outreach Research and identify relevant influencers aligned with the brand’s target audience and values.Build and maintain a database of influencers across key platforms (Instagram, TikTok, etc.).Conduct outreach, negotiate collaboration terms, and onboard influencers for campaigns. Campaign Management Plan and execute influencer marketing campaigns from concept to completion.Coordinate campaign timelines, deliverables, and content approvals.Ensure influencers adhere to brand guidelines and campaign requirements. Relationship Management Develop and maintain strong relationships with influencers and talent agencies.Serve as the main point of contact for influencer communications.Foster long-term partnerships with high-performing influencers. Content Coordination Review influencer content to ensure it aligns with brand messaging and quality standards.Collaborate with internal teams (creative, social media, PR) to align campaign strategies. Performance Tracking Reporting Monitor campaign performance using metrics such as reach, engagement, conversions, and ROI.Prepare campaign reports and insights for stakeholders.Identify opportunities to optimize influencer strategies. Administrative Operational Tasks Manage Purchase Order, invoices, and influencer payments.Maintain campaign documentation and influencer records.Perform other ad-hoc tasks as assigned to support the marketing team. WINNERSHIP 2026 GIVES YOU THE CHANCE TO: Work on real, high-impact business projectsReceive 1:1 mentorship from industry expertsLearn and grow in a diverse, multinational environmentGet fast-tracked for full-time opportunities at Beiersdorf

We are looking for a detail-oriented and performance-driven PMO to manage and optimize content initiatives for cross-border sellers, with a strong focus on livestream operations and seller content performance. This role will play a critical part in driving traffic, engagement, and conversion through structured planning, execution, and performance tracking. 1. Livestream Management for Shopee Global Account (CBOA Account)Develop monthly and weekly livestream plans aligned with business objectivesManage and allocate livestream budgets effectively to maximize ROIOversee end-to-end operations of livestream sessions, ensuring smooth executionMonitor and analyze performance metrics (traffic, conversion, GMV, engagement)Drive monetization by following up on package selling and revenue generation from sellersEnsure high operational standards across 900+ livestream hours per month 2. Livestream Management (MCN-operated Sessions)Collaborate with MCN partners to plan and execute livestream schedulesManage performance tracking for MCN-led sessionsEnsure alignment on campaign objectives, content quality, and seller prioritiesMonitor session performance and provide actionable insights for optimization 3. Seller Content Performance Management (Cross-border Sellers)Track and drive seller participation in livestream activitiesMonitor seller video content output and performanceIdentify gaps and opportunities to improve content productivity and qualityWork closely with internal teams to push seller adoption of content initiativesProvide regular performance reports and insights to stakeholders 4. Price Bidding Project ManagementDrive adoption of pricing and bidding tools/programs among CB sellersSupport rollout of pricing strategies and campaign initiativesMonitor pricing competitiveness and campaign participationIdentify gaps and execute actions to improve adoption and impact

Develop plan, implement activities, manage project reporting of marketing campaigns through celebrity influencer channelsCampaign Management: follow multiple campaigns and projects with excellent attention about KPIs and benchmarks to measure campaign successBrief and manage direct working process with Influencers/ KOL agency to ensure getting output on time with quality as expectedConstantly manage relationships with the owners of important channels to explore potential partnershipsWork closely with Campaign team/Brands Partnership/ Business Development Team/ KOL agency in a fast-paced environment to execute relevant tasksAlways has many ideas, back-up plan to follow the trends on social media  On-site management of KOLs to ensure smooth coordination and performance.Leverage AI tools to support content creation, briefs, campaign reports, and data-driven insights.Analyze project performance to gain clear insights and actionable recommendations for stakeholders 

Chuyên gia Chiến lược Google Ads Cấp cao Ngân sách quản lý: Trên 250.000.000 VNĐ mỗi tháng Về vị trí công việc Chúng tôi đang tìm kiếm một chuyên gia Google Ads dày dạn kinh nghiệm. Bạn cần am hiểu cách xây dựng các chiến dịch bằng cả phương pháp thủ công và các công cụ AI hiện đại. Chúng tôi không chỉ tìm một người quản lý thông thường; chúng tôi tìm kiếm một đối tác có thể giúp doanh nghiệp phát triển vượt bậc. Bạn sẽ quản lý ngân sách hàng tháng ít nhất 250.000.000 VNĐ. Mục tiêu chính là tạo ra doanh thu ít nhất 2.500.000.000 VNĐ mỗi tháng (tương đương chỉ số ROAS 10x). Các chỉ số đo lường hiệu quả Bạn phải có khả năng phân tích dữ liệu theo trình tự logic. Chúng tôi đo lường thành công dựa trên các chỉ số cụ thể sau: Lượt hiển thị (Impressions): Số lượng người nhìn thấy quảng cáo.Tỷ lệ nhấp (CTR): Số người nhấp vào quảng cáo nhờ vào nội dung văn bản và hình ảnh thu hút.Tỷ lệ thoát (Bounce Rate): Đảm bảo người dùng ở lại trang web vì nội dung phù hợp với nhu cầu của họ.Tỷ lệ chuyển đổi (Conversion Rate): Số lượng người dùng thực hiện hành vi mua hàng.Mục tiêu cuối cùng: Duy trì ROAS 10x (hoặc Chi phí quảng cáo trên doanh thu ở mức 10%). Kỹ năng và Kinh nghiệm của bạn Kinh nghiệm chuyên môn: Bạn từng quản lý các tài khoản lớn từ trước khi AI trở nên phổ biến. Bạn hiểu rõ về từ khóa, đấu thầu thủ công và cách thức hoạt động của thuật toán Google.Kỹ năng hiện đại: Bạn biết cách sử dụng AI và máy học (machine learning) để làm việc nhanh hơn và cải thiện kết quả, nhưng vẫn kiểm soát mọi thứ một cách thủ công khi cần thiết.Kết quả thực tế: Bạn đã từng trực tiếp quản lý các tài khoản có ngân sách từ 250.000.000 VNĐ mỗi tháng và có minh chứng về việc đạt được ROAS 10x.Phân tích dữ liệu: Bạn có thể nhìn vào số liệu để tìm ra điểm gây lãng phí ngân sách và khắc phục vấn đề đó.Khả năng sáng tạo: Bạn biết cách viết tiêu đề hấp dẫn và chọn hình ảnh phù hợp để tăng tỷ lệ nhấp chuột. Trách nhiệm chính Quản lý chiến dịch: Quản lý tất cả các loại hình Google Ads, bao gồm: Tìm kiếm (Search), Mua sắm (Shopping), Hiển thị (Display), YouTube và Performance Max.Tối ưu hóa: Thử nghiệm (A/B testing) các tiêu đề và trang đích khác nhau để đạt kết quả tốt hơn với chi phí thấp hơn.Mở rộng quy mô (Scaling): Tăng ngân sách một cách an toàn khi các chiến dịch đạt kết quả tốt.Báo cáo: Lập báo cáo hàng tuần và hàng tháng để chỉ rõ số doanh thu thực tế mà quảng cáo đã mang lại cho công ty. Englishversion: Senior Google Ads Strategist Budget Management: 250.000.000+ VND per month About the Role We are looking for an experienced Google Ads expert. You should understand how to build campaigns using both manual methods and modern AI tools. We do not want a simple manager; we want a partner who can help our business grow. You will manage a monthly budget of at least 250.000.000 VND. Your main goal is to generate at least 2.500.000.000 VND in monthly revenue (a 10X Return on Ad Spend). Performance Metrics You must analyze data in a logical order. We measure success using these specific metrics: Impressions: How many people see our ads.Click-Through Rate (CTR): How many people click our ads because the text and images are good.Bounce Rate: Ensuring that users stay on our website because the content is relevant.Conversion Rate: How many users complete a purchase.The Goal: Maintain a 10X ROAS (or a 10% Advertising Cost of Sales). Your Skills and Experience Professional Experience: You managed large accounts before AI became common. You understand keywords, manual bidding, and how the Google algorithm works.Modern Skills: You use AI and machine learning to work faster and improve results, but you still check the work manually.Proven Results: You have personally managed accounts with250.000.000 VND per month or more. You can show that you achieved a 10X ROAS.Data Analysis: You can look at data to find where a campaign is losing money and fix the problem.Creative Ability: You know how to write good headlines and choose good images to get more clicks. Primary Responsibilities Campaign Management: Manage all types of Google Ads, including Search, Shopping, Display, YouTube, and Performance Max.Optimization: Test different headlines and landing pages to get better results and lower costs.Scaling: Safely increase the budget when the results are good.Reporting: Create weekly and monthly reports that show exactly how much money the ads made for the company.

1. Demand Performance PlanningLead the consolidation of sales projections from Commercial to build warehouse-level operational plans.Translate sales forecasts into actionable outbound plans and key operational metrics to ensure warehouse operations are well-aligned with business pacing and run efficiently.Monitor actual performance versus projection, identify gaps, and drive adjustment plans to maintain service level and operational efficiency.Regularly review and improve forecast accuracy through data-driven insights and close coordination with related teams.Collaborate with cross-functional stakeholders to design and enhance planning frameworks supporting long-term operational scalability.2. Ops Continuity PlanningLead end-to-end planning for major commercial campaigns and holiday periods, covering volume projection, capacity assessment, and post-event performance review.Partner with Opex, Workforce Management, and Warehouse teams to define capacity targets, manpower plans, and operational KPIs before, during, and after campaign periods.Act as the key liaison between Commercial and Warehouse teams for flash sales, livestreams, and voucher pushes that directly impact warehouse order load.Serve as PIC to monitor execution performance, ensuring operations follow plan and campaign targets are achieved.Anticipate risks and propose contingency plans to ensure operational continuity during network-wide peaks or disruptions.3. Executive Reporting Process ImprovementBuild and maintain dashboards and performance reports to track operational health, forecast accuracy, and campaign outcomes.Translate data into actionable insights to support management decisions and continuous improvement initiatives.Identify process gaps and lead initiatives to enhance planning accuracy, visibility, and efficiency across the warehouse network.Perform other tasks or projects as assigned by the line manager to support overall operational objectives.

We are looking for a motivated and strategic individual with a background in project management, especially in offline campaigns, to oversee and enhance the KOL sign-up onboarding process. This position involves working closely with both internal teams and external agencies to maximize acquisition performance, optimize the registration experience for KOLs and improve the efficiency of the process. Key Responsibilities:KOL Acquisition Strategy Funnel Management OwnershipDefine and lead acquisition strategies across online/offline channels.Build acquisition plans with clear KPIs, audience segmentation, and conversion targets.Analyze funnel performance and identify drop-off points to optimize continuously.Campaign Initiative OwnershipLead large-scale acquisition initiatives (e.g., mass recruitment campaigns, roadshows, referral drives, gamification programs).Collaborate with product teams to ensure campaign alignment with Shopee’s broader marketing objectives.Process Optimization Journey DesignPartner with Product and UI/UX to improve the end-to-end sign-up experience.Identify friction points and propose data-backed improvements to drive higher conversion rates.Agency Partnership ManagementManage agency relationships for offline activation or local KOL sourcing.Ensure deliverables, quality, and timelines are met across all external partners.

We are looking for a data-driven and results-oriented Digital Performance Marketing Senior Associate to lead performance campaign planning, execution, and optimization across key paid media channels. This role will take ownership of business-driving initiatives, scale acquisition strategies, and deliver measurable impact on traffic and sales growth.Media Planning StrategyDevelop comprehensive digital media plans aligned with business and sales objectives.Translate business targets into channel-level strategies, budget allocation, and KPI frameworks.Lead planning for mega campaigns and key commercial moments (e.g., 9.9, 11.11, 12.12).Coordinate timelines and deliverables across internal stakeholders to ensure execution excellenceCampaign Management Optimization:Own end-to-end execution of Search, Social, Display, and App campaigns across major ad platforms.Monitor and optimize campaigns to achieve KPIs (ROAS, CPA, CAC, CPC, CPI).Identify performance gaps, conduct root cause analysis, and implement data-backed optimization strategies.Drive experimentation roadmap: test new ad formats, audience segmentation, bidding strategies, and platform features to unlock scalable growth.Ensure brand consistency and compliance with internal guidelines during executionPerformance Tracking Business Analytics:Consolidate and analyze cross-channel performance metrics (Traffic, Orders, GMV, CAC).Conduct deep-dive analysis on user acquisition, retention trends, and campaign efficiency.Provide actionable insights on market trends, competitor movements, and user behavior.Collaborate with Data, Category, CRM, and Branding teams to solve business problems and improve growth efficiency.Support dashboard development and performance reporting for leadership visibility

Help drive the launch and growth of new credit products, including followings but not limited:Lead  growth projects focusing on commercial campaigns and customer acquisition, user lifecycle - Identify growth opportunities, functional improvement to liaise with business requirements, and initiate projects and own implementation plan to achieve desired results.Support relevant product and featuring launch (SIT, UAT, Pilot, Soft and Public Launching) with relevant stakeholders (Platform, PM, Partner) to contribute to commercial objectives and user growth.Work with various regional and local functional stakeholders such as business development, user management, operations, finance, and legal teams to monitor and ensure smooth day-to-day operations of existing lending products throughout campaign planning, partnership collaboration with platform, brands partners.Initial growing strategy with implementation plan to achieve business target for those Credit services and products.Facilitate partnership on-boarding and contract signing process.Take supporting role in  competitor research, strategy design, document translation and other ad hoc projects as required.Other ad-hocs tasks assigned by Line Manager Management team.