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Taipei City, Taiwan
Mid-Senior level
我們正協助一家國際運動品牌,尋找一位能串聯跨部門溝通節奏、整合品牌訊息與商業策略的(資深)整合行銷經理 這個角色將負責將企業目標、品牌故事與市場溝通,整合為一致、且具影響力的年度行銷藍圖,確保品牌溝通方向一致、運作協同,並推動企業整體形象與營運效益的提升。📌 主要職責 1️⃣ 年度整合規劃 建立並管理全年度整合行銷計畫,串聯品牌行銷、企業溝通與內部專案節奏。 將不同部門的重要時程、企劃與溝通節點進行整合,確保整體對外形象一致。 2️⃣ 跨部門專案領導 主導跨部門整合專案,從概念到執行,確保企劃能兼顧品牌、商業與文化層面。 將企業核心目標轉化為有影響力的行銷故事與活動策略。 3️⃣ 通路與內容整合 結合內容行銷、社群、會員經營與數位廣告,打造 360 度整合式行銷方案。 與品牌、公關、成長行銷與零售團隊密切合作,確保策略方向與成效最大化。 4️⃣ 內部協作與專案支援 作為公司內部多個領域(HR、CSR、永續、通路)與行銷部門的主要聯繫窗口。 協調資源與時程,確保跨單位合作順暢,品牌形象一致。 5️⃣ 團隊成長與流程優化 協助建立跨部門協作流程,提升整合行銷效率。 以教練型領導方式,協助內外部團隊建立行銷思維與專案節奏。
公關
整合行銷
Brand Strategy
Negotiable
7 years of experience required
Managing 1-5 staff
About BTSE:彼特思方舟 is a specialized service provider dedicated to delivering a full spectrum of front-office and back-office support solutions, each of which are tailored to the unique needs of global financial technology firms. 彼特思方舟 is engaged by BTSE Group to offer several key positions, enabling the delivery of cutting-edge technology and tailored solutions that meet the evolving demands of the fintech industry in a competitive global market.BTSE Group is a leading global fintech and blockchain company that is committed to building innovative technology and infrastructure. BTSE empowers businesses and corporate clients with the advanced tools they need to excel in a rapidly evolving and competitive market. BTSE has pioneered numerous trading technologies that have been widely adopted across the industry, setting new benchmarks for innovation, performance, and security in fintech. BTSE’s diverse business lines serve both retail (B2C) customers and institutional (B2B) clients, enabling them to launch, operate, and scale fintech businesses. BTSE is seeking ambitious, motivated professionals to join our B2C and B2B teams.About the Opportunity:We are a dynamic cryptocurrency exchange expanding our B2B marketing operations. We are seeking a versatile Marketing Manager who can function as a true generalist—capable of conducting research, strategic planning, ideation, and hands-on execution—to drive our B2B initiatives. In this role, you will work closely with our B2B team to develop campaigns, attend industry events, and engage with key stakeholders in fintech, payments, cloud banking, and SaaS. This opportunity is ideal for candidates based in Taiwan, Singapore, or Hong Kong.ResponsibilitiesResearch Planning: Conduct in-depth market research, via online or offline events to identify trends and opportunities in the fintech, payments, cloud banking, and SaaS sectors. Develop strategic marketing plans tailored to our B2B audience.Ideation Execution: Generate creative ideas for campaigns and marketing initiatives; oversee the entire execution process from concept to delivery.Team Liaison: Collaborate closely with the B2B team to ensure marketing strategies align with business objectives and customer needs.Performance Analysis: Monitor, analyze, and report on campaign performance metrics, making data-driven adjustments as necessary.RequirementsBachelor’s degree in Marketing, Business, or a related field.Proven marketing background with hands-on experience as a generalist—capable of handling research, planning, ideation, and execution.Prior experience in industries such as fintech, payments, cloud banking, or SaaS is highly desirable.Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.Strong event management skills and a willingness to attend industry events.Must be based in Taiwan, Singapore, or Hong Kong.Self-motivated, proactive, and able to thrive in a fast-paced, dynamic environment.Perks BenefitsCompetitive total compensation packageVarious team building programs and company eventsComprehensive healthcare schemes for employees and dependants And many more! Apply and let us tell you more!#LI-JY1
Negotiable
No requirement for relevant working experience
Google welcomes people with disabilities.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Tokyo, Japan; Taipei, Taiwan.Minimum qualifications: Bachelor's degree or equivalent practical experience. 1 year of experience in business development, partnerships, or management consulting. Experience managing agreements or partnerships. Ability to communicate in English, Japanese and Mandarin fluently to interact with internal and external stakeholders. Preferred qualifications: Experience with content programming, creative campaign design or management, and working with brands or merchants. Experience with creator and community management, along with the ability to communicate and engage with the masses. Experience in the video content creation ecosystem (e.g., short-form, long-form, podcast, or live) and global market, with an understanding of content and creators. Ability to identify and implement the improvements based on data and insights, with experience in the digital and social media landscape. About the jobGoogle's line of products and services to our clients never stops growing. The Partnerships Development team is responsible for seeking and exploring new opportunities with Google's partners. Equipped with your business acumen and extensive product knowledge, you are right on the front line of interacting with our partners, and helping them find ways to grow using Google's newest product offerings. Your knowledge of relevant verticals and relationships with key industry players will help shape our great applications and content for products such as YouTube, Google TV and Commerce. The Community Partner Management (CPM) team was created to support and educate thousands of short-form video creators all around the world -- leveraging peer-to-peer connection and inspiration to drive creator success. Over the past couple of years, the team has expanded its scope beyond shorts to drive product activation and channel growth across various partner types and YouTube formats (including long-form and live streaming). The mission of our team is to grow a healthy ecosystem of multi-format creators, the top creators of tomorrow.In this role, you will have the opportunity to engage with our creators who post in all our formats. You will recruit, educate, engage and support our emerging creator communities across two major languages (Japanese, Chinese). Your role will involve strategic creator onboarding, broad community communications and engagement, standardized support, and the establishment and execution of an operational model that you will refine over time as the community grows.At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.Responsibilities Manage a portfolio of fast-rising YouTube creators across various formats. Identify, acquire, communicate with, and develop YouTube creators. Develop communication plans for various segments of the YouTube creator community. Collaborate with Marketing and Product on trends, campaigns, and product launches. Provide quarterly market analysis and execute market action plans. Analyze creator feedback and recommend or drive changes to existing products, policies, and processes to increase creator satisfaction, activity, and performance. Create communication modules (newsletters, video series) for the community. Host workshops, events (virtual and otherwise) and sessions for creators. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Negotiable
No requirement for relevant working experience
Google welcomes people with disabilities.Minimum qualifications: Bachelor's degree or equivalent practical experience. 8 years of industry experience in digital advertising, consultative sales, business development, or digital marketing, or 6 years of experience with an advanced degree. Ability to communicate in English and Mandarin fluently to support client management in this region. Preferred qualifications: Experience in the Consumer Packaged Goods (CPG) or Healthcare sectors, with navigating matrixed organizational structures and working with agencies to drive outcomes through project management. Understanding of the media landscape and Google’s advertising ecosystem, with demonstrated success deploying AI-motivated features for customer growth, automation, and full-funnel optimization. Ability to collaborate and consult with Taiwan agencies with the goal of extending relationships, increasing the customer and agency base and optimizing their advertising investment. Ability to create compelling, data-motivated narratives for C-level audiences, simplifying AI concepts to drive consensus on investments and transformative strategies. About the jobBusinesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals. Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.Responsibilities Engage and influence key decision-makers, including C-level executives, build trusted relationships to understand their business tests and priorities. Lead the development of joint business plans, align with customers on goals and establish shared accountability to unlock transformative growth opportunities. Design and pitch data-motivated Google solutions tailored to customer needs, leverage knowledge of Google’s advertising offerings and compelling storytelling, while navigating issues to secure investment and exceed business sales goals. Demonstrate Google's value by measuring campaign results against customer objectives and participant's offerings, and share data-motivated insights that shape customer strategies and reinforce the partnership. Own the customer's growth trajectory by identifying and cultivating a pipeline of new opportunities, leveraging insights and success to expand the partnership. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Negotiable
No requirement for relevant working experience

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