About GoFreight
GoFreight is building the operating system for modern freight forwarders.
Freight forwarding is one of the most important industries in global trade, but many freight forwarders still run their business on fragmented systems, manual workflows, email, spreadsheets, and legacy software. GoFreight helps freight forwarders modernize their operations across shipment management, quoting, customer visibility, workflow automation, reporting, and AI-powered productivity.
We serve hundreds of freight forwarding companies across North America and are entering our next stage of growth: helping more forwarders move from fragmented legacy systems into a more modern, AI-enabled operating model.
We are looking for a strong Product Marketing Content Manager to help us tell that story clearly.
About the Role
As Product Marketing Content Manager, you will own the content and product marketing engine at GoFreight.
This is a high-impact role for someone who can turn customer outcomes, product capabilities, industry trends, and sales insights into compelling market-facing content. You will work closely with the Director of Demand Generation, Sales, Customer Success, Product, and the CEO to create the proof, narrative, and content needed to support pipeline growth.
The most important work in this role will include customer case studies, success stories, thought leadership, product messaging, sales enablement content, and launch materials. You will help GoFreight explain why freight forwarders need to modernize, how AI and cloud migration are changing the industry, and why GoFreight is uniquely positioned to help them win more business and operate more efficiently.
This is a great opportunity for an ambitious B2B SaaS marketer who wants to grow into a broader product marketing leadership role over time.
What You'll Own:
1.Customer Stories Proof
You will build a repeatable customer storytelling engine.
Responsibilities include:
Interviewing customers, sales, and customer success teams to uncover strong stories, use cases, and measurable outcomes.Writing case studies, customer success stories, testimonials, and proof points that support sales and demand generation.Turning customer wins into multiple content formats, including website stories, sales one-pagers, social posts, email content, webinar topics, and campaign assets.Building a library of proof by segment, use case, competitor displacement, and customer pain point.
2.Thought Leadership Category Content
You will help GoFreight become one of the most trusted voices in freight forwarding technology.
Responsibilities include:
Creating content around freight forwarding modernization, AI adoption, cloud migration, automation, customer experience, operational productivity, and legacy system replacement.Translating complex product and industry topics into clear, practical content for freight forwarding executives and operators.Partnering with the CEO, Sales, Product, and Customer Success to turn internal expertise into external thought leadership.Supporting webinars, guides, white papers, LinkedIn content, and executive bylined articles.
3.Product Marketing Messaging
You will help clarify how GoFreight communicates its value to the market.
Responsibilities include:
Developing and refining messaging for key products, features, workflows, and use cases.Supporting product launches with positioning, landing page copy, sales enablement, release notes, and customer-facing announcements.Creating competitive and migration content, especially around freight forwarders moving away from legacy systems.Helping Sales explain GoFreight's differentiation in a clear, credible, and customer-specific way.
4.Sales Enablement Content
You will help the sales team tell a sharper story.
Responsibilities include:
Creating sales one-pagers, objection-handling content, ROI narratives, talk tracks, customer proof slides, and use case materials.Organizing content so AEs and SDRs can easily find and use the right asset at the right stage.Partnering with Sales to identify content gaps based on real conversations with prospects.Turning successful sales narratives into repeatable enablement assets.
5.Demand Generation Support
You will work closely with the Director of Demand Generation to support campaigns that create qualified pipeline.
Responsibilities include:
Creating campaign content for email, paid, organic, events, webinars, and ABM programs.Repurposing long-form content into short-form campaign assets.Helping ensure every campaign has strong messaging, proof, and clear conversion assets.Supporting content calendars and campaign planning.
What Success Looks Like
In the first 90 days, you will:
Learn GoFreight's market, product, customers, competitors, and sales motion.Interview internal teams and selected customers to identify the strongest stories and content gaps.Publish or substantially draft several customer stories, product/use-case pieces, and sales enablement assets.Build a practical content roadmap aligned with demand generation and sales priorities.
In the first 6 months, you will:
Establish a repeatable customer story and case study process.Create a strong library of proof points, success stories, and sales-ready content.Support major campaigns with high-quality thought leadership and product marketing content.Improve the quality and consistency of GoFreight's messaging across website, campaigns, and sales materials.
In the first 12 months, you will:
Help GoFreight become more visible and credible in the freight forwarding technology market.Build a scalable content and product marketing foundation that supports growth from $10M to $20M ARR.Become a trusted partner to Sales, Demand Gen, Product, Customer Success, and the CEO.