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The Branding Campaign Management is responsible for managing, monitoring, and optimizing branding and marketing projects/campaign. This role acts as the bridge between Management – Marketing – Cross-functional teams, ensuring that brand strategies are executed consistently, on time, within budget, and deliver measurable impact.1.Project Management:Develop, monitor, and update the master timeline for branding marketing projects.Coordinate resources and allocate tasks across internal teams (Marketing, Sales, Finance, Operations, Agency partners).Track progress, control budgets, report risks, and recommend corrective actions.2. Strategic branding:Develop and consolidate branding plans aligned with corporate strategy.Oversee the execution of brand strategies in line with top management direction.Ensure all branding and communication activities align with brand guidelines and long-term positioning.Collect data, analyze project KPIs (SOV, brand health tracking), and recommend improvements.3. Reporting:Prepare regular progress, cost, and performance reports for senior management.Organize update/debrief meetings, document meeting notes, and track action items.4. Stakeholder Management:Work closely with internal stakeholders (Marketing, Sales, HR, Finance, Operations) and external partners (agencies, vendors, event organizers).Manage expectations, ensure alignment, and resolve conflicts during project execution.5. Other task assign by company

We are looking for a results-driven Digital Performance Marketing professional to manage campaign ad platform channels. This role will be instrumental in driving new buyer growth, managing campaign planning, and identifying growth opportunities in collaboration with cross-functional teams.Media planningBuild up the digital media plan as a solution for business and sales objectivesCoordinate task planning for campaign execution, ensuring timelines and deliverables  Campaign Management Optimization:Manage the execution of search, social, and display advertising campaigns.Measure and report performance of all digital marketing campaigns, and assess against goals (CPM, CPC, CPI, CAC…)Identify performance gaps, apply optimizations, and ensure campaigns deliver on key KPIs (CPA1, CAC)Test new formats, audience strategies, and platform features to scale growth.Performance Tracking Analytics:Track and consolidate campaign KPIs (Traffic, Sales)  across all platforms.Provide insights on market trends, competitor activities, and user behavior to guide decision-making.Collaborate with cross-functional teams to align performance reporting with broader marketing and business strategiesProactively observe coordinate with other internal teams to identify business problems, investigate to find out the root causes, and propose solutions.

Develop plan, implement activities, manage project reporting of marketing campaigns through celebrity influencer channelsCampaign Management: follow multiple campaigns and projects with excellent attention about KPIs and benchmarks to measure campaign successBrief and manage direct working process with Influencers/ KOL agency to ensure getting output on time with quality as expectedConstantly manage relationships with the owners of important channels to explore potential partnershipsWork closely with Campaign team/Brands Partnership/ Business Development Team/ KOL agency in a fast-paced environment to execute relevant tasksAlways has many ideas, back-up plan to follow the trends on social media  On-site management of KOLs to ensure smooth coordination and performance.Leverage AI tools to support content creation, briefs, campaign reports, and data-driven insights.Analyze project performance to gain clear insights and actionable recommendations for stakeholders 

Chuyên gia Chiến lược Google Ads Cấp cao Ngân sách quản lý: Trên 250.000.000 VNĐ mỗi tháng Về vị trí công việc Chúng tôi đang tìm kiếm một chuyên gia Google Ads dày dạn kinh nghiệm. Bạn cần am hiểu cách xây dựng các chiến dịch bằng cả phương pháp thủ công và các công cụ AI hiện đại. Chúng tôi không chỉ tìm một người quản lý thông thường; chúng tôi tìm kiếm một đối tác có thể giúp doanh nghiệp phát triển vượt bậc. Bạn sẽ quản lý ngân sách hàng tháng ít nhất 250.000.000 VNĐ. Mục tiêu chính là tạo ra doanh thu ít nhất 2.500.000.000 VNĐ mỗi tháng (tương đương chỉ số ROAS 10x). Các chỉ số đo lường hiệu quả Bạn phải có khả năng phân tích dữ liệu theo trình tự logic. Chúng tôi đo lường thành công dựa trên các chỉ số cụ thể sau: Lượt hiển thị (Impressions): Số lượng người nhìn thấy quảng cáo.Tỷ lệ nhấp (CTR): Số người nhấp vào quảng cáo nhờ vào nội dung văn bản và hình ảnh thu hút.Tỷ lệ thoát (Bounce Rate): Đảm bảo người dùng ở lại trang web vì nội dung phù hợp với nhu cầu của họ.Tỷ lệ chuyển đổi (Conversion Rate): Số lượng người dùng thực hiện hành vi mua hàng.Mục tiêu cuối cùng: Duy trì ROAS 10x (hoặc Chi phí quảng cáo trên doanh thu ở mức 10%). Kỹ năng và Kinh nghiệm của bạn Kinh nghiệm chuyên môn: Bạn từng quản lý các tài khoản lớn từ trước khi AI trở nên phổ biến. Bạn hiểu rõ về từ khóa, đấu thầu thủ công và cách thức hoạt động của thuật toán Google.Kỹ năng hiện đại: Bạn biết cách sử dụng AI và máy học (machine learning) để làm việc nhanh hơn và cải thiện kết quả, nhưng vẫn kiểm soát mọi thứ một cách thủ công khi cần thiết.Kết quả thực tế: Bạn đã từng trực tiếp quản lý các tài khoản có ngân sách từ 250.000.000 VNĐ mỗi tháng và có minh chứng về việc đạt được ROAS 10x.Phân tích dữ liệu: Bạn có thể nhìn vào số liệu để tìm ra điểm gây lãng phí ngân sách và khắc phục vấn đề đó.Khả năng sáng tạo: Bạn biết cách viết tiêu đề hấp dẫn và chọn hình ảnh phù hợp để tăng tỷ lệ nhấp chuột. Trách nhiệm chính Quản lý chiến dịch: Quản lý tất cả các loại hình Google Ads, bao gồm: Tìm kiếm (Search), Mua sắm (Shopping), Hiển thị (Display), YouTube và Performance Max.Tối ưu hóa: Thử nghiệm (A/B testing) các tiêu đề và trang đích khác nhau để đạt kết quả tốt hơn với chi phí thấp hơn.Mở rộng quy mô (Scaling): Tăng ngân sách một cách an toàn khi các chiến dịch đạt kết quả tốt.Báo cáo: Lập báo cáo hàng tuần và hàng tháng để chỉ rõ số doanh thu thực tế mà quảng cáo đã mang lại cho công ty. Englishversion: Senior Google Ads Strategist Budget Management: 250.000.000+ VND per month About the Role We are looking for an experienced Google Ads expert. You should understand how to build campaigns using both manual methods and modern AI tools. We do not want a simple manager; we want a partner who can help our business grow. You will manage a monthly budget of at least 250.000.000 VND. Your main goal is to generate at least 2.500.000.000 VND in monthly revenue (a 10X Return on Ad Spend). Performance Metrics You must analyze data in a logical order. We measure success using these specific metrics: Impressions: How many people see our ads.Click-Through Rate (CTR): How many people click our ads because the text and images are good.Bounce Rate: Ensuring that users stay on our website because the content is relevant.Conversion Rate: How many users complete a purchase.The Goal: Maintain a 10X ROAS (or a 10% Advertising Cost of Sales). Your Skills and Experience Professional Experience: You managed large accounts before AI became common. You understand keywords, manual bidding, and how the Google algorithm works.Modern Skills: You use AI and machine learning to work faster and improve results, but you still check the work manually.Proven Results: You have personally managed accounts with250.000.000 VND per month or more. You can show that you achieved a 10X ROAS.Data Analysis: You can look at data to find where a campaign is losing money and fix the problem.Creative Ability: You know how to write good headlines and choose good images to get more clicks. Primary Responsibilities Campaign Management: Manage all types of Google Ads, including Search, Shopping, Display, YouTube, and Performance Max.Optimization: Test different headlines and landing pages to get better results and lower costs.Scaling: Safely increase the budget when the results are good.Reporting: Create weekly and monthly reports that show exactly how much money the ads made for the company.

The FWD Summer Internship Program offers students and fresh-graduates from all majors an exciting and differentiated experience with FWD Vietnam. The program will also equip you with necessary knowledge and skills in corporate world that will support your career success in the future. We welcome you as a full-time contributor and an important part of the team where you will: Have an opportunity to support in the development of ideas, projects and strategies for the company to pursue the vision of changing the way people feel about insurance.Collaborate with team members and stakeholders on how to improve processes and maximize our efficiency.Get an inside view of what we do, why we do, and the people that make FWD a great place to work.You may submit your resume in this link so we can find suitable role in the following departments 1. Brand Marketing: Brand Campaign Support: Assist in planning, implementing, and monitoring brand initiatives and integrated marketing campaigns.Brand Monitoring: Track brand performance and report on campaign effectiveness; conduct market, competitor, and customer insights research to support brand strategy.Administrative Support: Assist with event organization, vendor management, and internal brand communication tasks.Cross-functional Coordination: Collaborate closely with cross-functional teams (Agency, Bancassurance, CX, etc.) to implement projects. 2. Social Media and Digital Marketing: Support the Marketing team in implementing content for FWD’s social media channels (Facebook, TikTok, internal platforms if any).Assist in drafting captions and short content following brand guidelines; check basic formatting, spelling, and visuals before posting.Help track posting schedules and compile simple performance metrics (engagement, reactions).Support administrative and coordination tasks such as preparing documents, checklists, and timelines for marketing activities.Assist in communication and progress updates with external partners such as agencies, production vendorsParticipate in internal training sessions to understand the brand, products, and marketing processes. 3. Customer Experience: Support drafting and reviewing customer communication materials (email, message content, simple announcements, internal CX updates).Assist in coordinating CX initiatives, campaigns, and internal programs to promote customer-centric culture.Support organizing CX-related events, workshops, roadshows, or sharing sessions (planning, materials, coordination).Support preparation of simple presentations, communication decks, and engagement materials.Assist CX team in preparing VOC insights Report for internal CX initiativeProvide general support for ongoing CX projects as assigned. 4. Customer Care: Support execution of care activities for corporate and individual customers..Support Customer Care projects including tracking progress, consolidating information and preparing basic documentation. Collect, consolidate and maintain customer care data; support daily/monthly reports and dashboards. .Support coordination with internal teams and external vendors for customer care activities. Perform additional duties as assigned to support the overall customer experience strategy. - Implement and support daily assigned tasks related to customer care.

1. Demand Performance PlanningLead the consolidation of sales projections from Commercial to build warehouse-level operational plans.Translate sales forecasts into actionable outbound plans and key operational metrics to ensure warehouse operations are well-aligned with business pacing and run efficiently.Monitor actual performance versus projection, identify gaps, and drive adjustment plans to maintain service level and operational efficiency.Regularly review and improve forecast accuracy through data-driven insights and close coordination with related teams.Collaborate with cross-functional stakeholders to design and enhance planning frameworks supporting long-term operational scalability.2. Ops Continuity PlanningLead end-to-end planning for major commercial campaigns and holiday periods, covering volume projection, capacity assessment, and post-event performance review.Partner with Opex, Workforce Management, and Warehouse teams to define capacity targets, manpower plans, and operational KPIs before, during, and after campaign periods.Act as the key liaison between Commercial and Warehouse teams for flash sales, livestreams, and voucher pushes that directly impact warehouse order load.Serve as PIC to monitor execution performance, ensuring operations follow plan and campaign targets are achieved.Anticipate risks and propose contingency plans to ensure operational continuity during network-wide peaks or disruptions.3. Executive Reporting Process ImprovementBuild and maintain dashboards and performance reports to track operational health, forecast accuracy, and campaign outcomes.Translate data into actionable insights to support management decisions and continuous improvement initiatives.Identify process gaps and lead initiatives to enhance planning accuracy, visibility, and efficiency across the warehouse network.Perform other tasks or projects as assigned by the line manager to support overall operational objectives.

As a Senior Team Leader – Merchant Growth, you will be part of the Enterprise Payment Business Solutions (EPS) team at MoMo, reporting directly to the Growth Manager. You will lead strategic planning and campaign execution for MoMo’s top-tier merchants (Retail FB), manage a high-performing team, and oversee growth performance across a diverse merchant portfolio. The role requires strong ownership in managing co-funding budgets, designing merchant-centric growth initiatives, and aligning execution with platform-wide objectives.Mô tả công việcA. Strategy, Planning ExecutionOwn and manage the merchant portfolio across Retail FB; define tier-based growth strategies aligned with EPS goals;Plan and execute end-to-end campaigns (promotion, product feature, offline media, POSM, etc.) tailored to merchant profile;Track and analyze campaign performance (MAU, VTS usage, revenue uplift, budget efficiency) and iterate for improvement;Work closely with cross-functional teams to align execution with business objectives;B. Product Marketing Merchant SolutionsUnderstand merchant needs and pain points through insight gathering and market research;Work with Product, BD, and Data to propose merchant-fit growth solutions, combining payment features, rewards, user experience, and communications;Contribute ideas to diversify use cases and drive ecosystem stickiness;Advocate for merchant needs in product discussions and help localize new features for merchant adoption;C. Team Management DevelopmentLead and develop a team of 2–3 senior growth executive;Set up internal rituals (weekly syncs, reporting templates, learnings review) to maintain visibility and alignment;Provide feedback and coaching to grow team capability over time;D. Funding OwnershipOwn merchant co-funding and internal growth budgets across campaigns;Work closely with BD and Promotion Platform other teams to build proposals and allocate budgets for growth initiatives;Ensure efficient usage of funds to meet KPIs on budget utilization and MAU uplift across merchant tiers and categories;Yêu cầu công việcBachelor’s degree or higher in Business, Marketing, Economics or related fields;5 - 8 years of experience in Growth, Product Marketing, Campaign Strategy, or related roles within Fintech, Ecommerce, or other technology companies (required); at least 2 years in a team lead role;Strategic and analytical thinking;Product mindset with growth orientation;Strong stakeholder management (BD, Product, Data, Marketing);Soft-skills: Logical Thinking, Communication, Presentation, Problem Solving, Project Management, Relationship Building; Team Management Leadership; Excellent People Skills to work well with different stakeholders team members of different levels;Good attitudes – personality: decisiveness, proactivity, supportiveness, hard-work and eagerness to learn.

We are looking for a data-driven and results-oriented Digital Performance Marketing Senior Associate to lead performance campaign planning, execution, and optimization across key paid media channels. This role will take ownership of business-driving initiatives, scale acquisition strategies, and deliver measurable impact on traffic and sales growth.Media Planning StrategyDevelop comprehensive digital media plans aligned with business and sales objectives.Translate business targets into channel-level strategies, budget allocation, and KPI frameworks.Lead planning for mega campaigns and key commercial moments (e.g., 9.9, 11.11, 12.12).Coordinate timelines and deliverables across internal stakeholders to ensure execution excellenceCampaign Management Optimization:Own end-to-end execution of Search, Social, Display, and App campaigns across major ad platforms.Monitor and optimize campaigns to achieve KPIs (ROAS, CPA, CAC, CPC, CPI).Identify performance gaps, conduct root cause analysis, and implement data-backed optimization strategies.Drive experimentation roadmap: test new ad formats, audience segmentation, bidding strategies, and platform features to unlock scalable growth.Ensure brand consistency and compliance with internal guidelines during executionPerformance Tracking Business Analytics:Consolidate and analyze cross-channel performance metrics (Traffic, Orders, GMV, CAC).Conduct deep-dive analysis on user acquisition, retention trends, and campaign efficiency.Provide actionable insights on market trends, competitor movements, and user behavior.Collaborate with Data, Category, CRM, and Branding teams to solve business problems and improve growth efficiency.Support dashboard development and performance reporting for leadership visibility

Mô tả công việcProduct Vision Domain Ownership:Own end-to-end product vision, strategy, and business outcomes for the Merchant Solution – Promotion Loyalty domain on MoMo, serving as the primary product driver and domain expert accountable for the domain's growth and long-term competitiveness.Define multi-horizon roadmaps (0–3 months execution, 3–12 months planning, 12+ months vision) covering the full merchant marketing stack: merchant-funded campaigns, voucher management systems, co-marketing tools, merchant loyalty programs, performance analytics, and self-service campaign platforms.Act as the domain's subject matter expert and thought leader — proactively identify whitespace opportunities, anticipate market shifts, and bring bold product bets to leadership to expand MoMo's merchant promotion ecosystem.Set clear product principles and prioritization frameworks, ensuring every product decision is anchored to merchant ROI, platform GMV growth, and user engagement outcomes.Represent the Merchant Solution domain in company-wide planning cycles, OKR setting, and cross-team strategic discussions.Product Development Execution:Take full ownership of the product backlog — from discovery and ideation through to delivery, measurement, and iteration — operating at a level of depth and breadth that spans multiple workstreams simultaneously.Drive end-to-end product development lifecycle for merchant promotion and loyalty features: merchant campaign creation tools, voucher configuration systems, co-funding budget management, campaign analytics dashboards, and merchant engagement programs.Lead product discovery independently — conduct merchant interviews, usability tests, competitive benchmarking, and market research with minimal guidance, synthesizing findings into clear product requirements and actionable roadmap decisions.Define detailed product specifications, user stories, and acceptance criteria that align engineering, design, and data teams around a shared understanding of merchant needs and platform requirements.Lead product launches and go-to-market execution for merchant solutions, coordinating cross-functional workstreams across sales, account management, marketing, and operations.Identify, flag, and navigate cross-team dependencies proactively, ensuring smooth delivery without bottlenecks across squads.Merchant Strategy Business Impact:Define and own the merchant engagement model across the promotion and loyalty domain — from merchant onboarding and campaign activation through to retention and long-term merchant LTV growth.Design and iterate co-funding and co-marketing frameworks that create sustainable commercial structures between MoMo and merchant partners across all segments (SMEs, chains, enterprise).Drive merchant product adoption by deeply understanding merchant pain points, ROI expectations, and marketing maturity — translating insights into self-service tools and intelligent automation that scale across thousands of merchants.Lead strategic product conversations with key merchant partners, acting as a credible product voice that earns merchant trust and surfaces actionable feedback to continuously improve solutions.Develop category-specific product strategies (FB, retail, services, e-commerce) informed by segment data and in close partnership with Merchant Sales and Account Management teams.Data-Driven AI-Powered Decision Making:Establish a rigorous measurement discipline — define OKRs, product KPIs, and a consistent framework for evaluating merchant campaign performance, feature health, and domain-level business impact.Take a hands-on role in shaping how AI/ML capabilities are embedded across the merchant solution portfolio, working closely with Data Science and Engineering:Intelligent campaign builder with AI-assisted targeting and budget optimizationPredictive merchant churn modeling and proactive retention interventionsMerchant segmentation and personalized next-best-action recommendationsDynamic voucher pricing and campaign ROI forecastingFraud detection and voucher abuse prevention at scaleGenerative AI for merchant content creation, campaign brief automation, and smart onboarding flowsUse platform-level data to surface macro insights on merchant promotion trends, funding efficiency, and competitive positioning to sharpen domain strategy.Design and run structured experiments (A/B tests, pilots, staged rollouts), define success metrics clearly, and apply learnings to drive confident product decisions at scale.Cross-Functional Leadership Stakeholder Management:Serve as the primary product point of contact for the Merchant Solution – Promotion Loyalty domain across all internal stakeholders: Consumer Promotion Loyalty, Engineering, Data, Design, Merchant Business, Sales, Marketing, Risk, Finance, and Legal.Lead cross-functional squad(s) without formal authority — align diverse teams around shared goals, unblock execution barriers, and drive accountability across workstreams.Drive alignment across BUs on joint campaign programs, co-funding models, and integrated merchant-consumer experiences — acting as the connective layer between merchant supply and consumer demand.Present roadmap progress, domain performance, and strategic priorities clearly and confidently in leadership reviews, executive briefings, and company-wide forums.Proactively manage stakeholder expectations, surface risks and trade-offs early, and facilitate decision-making with clarity and data.Yêu cầu công việcEducation Experience Bachelor’s degree required; MBA is a plus. 5+ years in Product Management (B2B, platform, or marketplace; fintech/e-wallet/loyalty/e-commerce preferred). Proven ownership of a product domain end-to-end with accountability for business metrics (GMV, revenue, merchant growth, retention). Strong experience balancing merchant (B2B) needs with consumer promotion/loyalty mechanics. Track record of driving complex 0→1 and scaling initiatives independently. Strong analytical skills (SQL, BI, Amplitude, Mixpanel); AI/ML product experience is a plus. Experience in merchant marketing platforms, co-funding, voucher, or loyalty ecosystems is advantageous. Core Skills Strategic and domain leadership without formal authority. Strong merchant empathy and commercial acumen. Data-driven mindset with AI fluency. Excellent stakeholder management and communication skills. Strong execution ownership and cross-functional coordination. Proficient in product design/prototyping tools (Figma, Miro). Nice to Have Experience scaling merchant self-service or campaign platforms. Background in loyalty programs, performance marketing, attribution modeling. Familiar with AI-driven marketing automation and predictive analytics. Experience in regulatory environments, cross-border expansion, or PL planning.

Help drive the launch and growth of new credit products, including followings but not limited:Lead growth projects focusing on commercial campaigns and customer acquisition, user lifecycle - Identify growth opportunities, track key growth metrics (acquisition funnel, activation rate, early repayment behavior), functional improvement to liaise with business requirements, and initiate projects and own implementation plan to achieve desired resultsSupport relevant product and featuring launch (SIT, UAT, Pilot, Soft and Public Launching) with relevant stakeholders (Platform, PM, Partner) to contribute to commercial objectives and user growth  Work with various regional and local functional stakeholders such as business development, user management, operations, finance, and legal teams to monitor and ensure smooth day-to-day operations of existing lending products throughout campaign planning, partnership collaboration with platform, brands partnersInitial growing strategy with implementation plan to achieve business target for those Credit services and productsFacilitate partnership on-boarding and contract signing processTake supporting role in  competitor research, strategy design, document translation and other ad hoc projects as requiredOther ad-hocs tasks assigned by Line Manager Management team