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The Branding Campaign Management is responsible for managing, monitoring, and optimizing branding and marketing projects/campaign. This role acts as the bridge between Management – Marketing – Cross-functional teams, ensuring that brand strategies are executed consistently, on time, within budget, and deliver measurable impact.1.Project Management:Develop, monitor, and update the master timeline for branding marketing projects.Coordinate resources and allocate tasks across internal teams (Marketing, Sales, Finance, Operations, Agency partners).Track progress, control budgets, report risks, and recommend corrective actions.2. Strategic branding:Develop and consolidate branding plans aligned with corporate strategy.Oversee the execution of brand strategies in line with top management direction.Ensure all branding and communication activities align with brand guidelines and long-term positioning.Collect data, analyze project KPIs (SOV, brand health tracking), and recommend improvements.3. Reporting:Prepare regular progress, cost, and performance reports for senior management.Organize update/debrief meetings, document meeting notes, and track action items.4. Stakeholder Management:Work closely with internal stakeholders (Marketing, Sales, HR, Finance, Operations) and external partners (agencies, vendors, event organizers).Manage expectations, ensure alignment, and resolve conflicts during project execution.5. Other task assign by company

We are looking for a results-driven Digital Performance Marketing professional to manage campaign ad platform channels. This role will be instrumental in driving new buyer growth, managing campaign planning, and identifying growth opportunities in collaboration with cross-functional teams.Media planningBuild up the digital media plan as a solution for business and sales objectivesCoordinate task planning for campaign execution, ensuring timelines and deliverables  Campaign Management Optimization:Manage the execution of search, social, and display advertising campaigns.Measure and report performance of all digital marketing campaigns, and assess against goals (CPM, CPC, CPI, CAC…)Identify performance gaps, apply optimizations, and ensure campaigns deliver on key KPIs (CPA1, CAC)Test new formats, audience strategies, and platform features to scale growth.Performance Tracking Analytics:Track and consolidate campaign KPIs (Traffic, Sales)  across all platforms.Provide insights on market trends, competitor activities, and user behavior to guide decision-making.Collaborate with cross-functional teams to align performance reporting with broader marketing and business strategiesProactively observe coordinate with other internal teams to identify business problems, investigate to find out the root causes, and propose solutions.

Develop plan, implement activities, manage project reporting of marketing campaigns through celebrity influencer channelsCampaign Management: follow multiple campaigns and projects with excellent attention about KPIs and benchmarks to measure campaign successBrief and manage direct working process with Influencers/ KOL agency to ensure getting output on time with quality as expectedConstantly manage relationships with the owners of important channels to explore potential partnershipsWork closely with Campaign team/Brands Partnership/ Business Development Team/ KOL agency in a fast-paced environment to execute relevant tasksAlways has many ideas, back-up plan to follow the trends on social media  On-site management of KOLs to ensure smooth coordination and performance.Leverage AI tools to support content creation, briefs, campaign reports, and data-driven insights.Analyze project performance to gain clear insights and actionable recommendations for stakeholders 

Chuyên gia Chiến lược Google Ads Cấp cao Ngân sách quản lý: Trên 250.000.000 VNĐ mỗi tháng Về vị trí công việc Chúng tôi đang tìm kiếm một chuyên gia Google Ads dày dạn kinh nghiệm. Bạn cần am hiểu cách xây dựng các chiến dịch bằng cả phương pháp thủ công và các công cụ AI hiện đại. Chúng tôi không chỉ tìm một người quản lý thông thường; chúng tôi tìm kiếm một đối tác có thể giúp doanh nghiệp phát triển vượt bậc. Bạn sẽ quản lý ngân sách hàng tháng ít nhất 250.000.000 VNĐ. Mục tiêu chính là tạo ra doanh thu ít nhất 2.500.000.000 VNĐ mỗi tháng (tương đương chỉ số ROAS 10x). Các chỉ số đo lường hiệu quả Bạn phải có khả năng phân tích dữ liệu theo trình tự logic. Chúng tôi đo lường thành công dựa trên các chỉ số cụ thể sau: Lượt hiển thị (Impressions): Số lượng người nhìn thấy quảng cáo.Tỷ lệ nhấp (CTR): Số người nhấp vào quảng cáo nhờ vào nội dung văn bản và hình ảnh thu hút.Tỷ lệ thoát (Bounce Rate): Đảm bảo người dùng ở lại trang web vì nội dung phù hợp với nhu cầu của họ.Tỷ lệ chuyển đổi (Conversion Rate): Số lượng người dùng thực hiện hành vi mua hàng.Mục tiêu cuối cùng: Duy trì ROAS 10x (hoặc Chi phí quảng cáo trên doanh thu ở mức 10%). Kỹ năng và Kinh nghiệm của bạn Kinh nghiệm chuyên môn: Bạn từng quản lý các tài khoản lớn từ trước khi AI trở nên phổ biến. Bạn hiểu rõ về từ khóa, đấu thầu thủ công và cách thức hoạt động của thuật toán Google.Kỹ năng hiện đại: Bạn biết cách sử dụng AI và máy học (machine learning) để làm việc nhanh hơn và cải thiện kết quả, nhưng vẫn kiểm soát mọi thứ một cách thủ công khi cần thiết.Kết quả thực tế: Bạn đã từng trực tiếp quản lý các tài khoản có ngân sách từ 250.000.000 VNĐ mỗi tháng và có minh chứng về việc đạt được ROAS 10x.Phân tích dữ liệu: Bạn có thể nhìn vào số liệu để tìm ra điểm gây lãng phí ngân sách và khắc phục vấn đề đó.Khả năng sáng tạo: Bạn biết cách viết tiêu đề hấp dẫn và chọn hình ảnh phù hợp để tăng tỷ lệ nhấp chuột. Trách nhiệm chính Quản lý chiến dịch: Quản lý tất cả các loại hình Google Ads, bao gồm: Tìm kiếm (Search), Mua sắm (Shopping), Hiển thị (Display), YouTube và Performance Max.Tối ưu hóa: Thử nghiệm (A/B testing) các tiêu đề và trang đích khác nhau để đạt kết quả tốt hơn với chi phí thấp hơn.Mở rộng quy mô (Scaling): Tăng ngân sách một cách an toàn khi các chiến dịch đạt kết quả tốt.Báo cáo: Lập báo cáo hàng tuần và hàng tháng để chỉ rõ số doanh thu thực tế mà quảng cáo đã mang lại cho công ty. Englishversion: Senior Google Ads Strategist Budget Management: 250.000.000+ VND per month About the Role We are looking for an experienced Google Ads expert. You should understand how to build campaigns using both manual methods and modern AI tools. We do not want a simple manager; we want a partner who can help our business grow. You will manage a monthly budget of at least 250.000.000 VND. Your main goal is to generate at least 2.500.000.000 VND in monthly revenue (a 10X Return on Ad Spend). Performance Metrics You must analyze data in a logical order. We measure success using these specific metrics: Impressions: How many people see our ads.Click-Through Rate (CTR): How many people click our ads because the text and images are good.Bounce Rate: Ensuring that users stay on our website because the content is relevant.Conversion Rate: How many users complete a purchase.The Goal: Maintain a 10X ROAS (or a 10% Advertising Cost of Sales). Your Skills and Experience Professional Experience: You managed large accounts before AI became common. You understand keywords, manual bidding, and how the Google algorithm works.Modern Skills: You use AI and machine learning to work faster and improve results, but you still check the work manually.Proven Results: You have personally managed accounts with250.000.000 VND per month or more. You can show that you achieved a 10X ROAS.Data Analysis: You can look at data to find where a campaign is losing money and fix the problem.Creative Ability: You know how to write good headlines and choose good images to get more clicks. Primary Responsibilities Campaign Management: Manage all types of Google Ads, including Search, Shopping, Display, YouTube, and Performance Max.Optimization: Test different headlines and landing pages to get better results and lower costs.Scaling: Safely increase the budget when the results are good.Reporting: Create weekly and monthly reports that show exactly how much money the ads made for the company.

The FWD Summer Internship Program offers students and fresh-graduates from all majors an exciting and differentiated experience with FWD Vietnam. The program will also equip you with necessary knowledge and skills in corporate world that will support your career success in the future. We welcome you as a full-time contributor and an important part of the team where you will: Have an opportunity to support in the development of ideas, projects and strategies for the company to pursue the vision of changing the way people feel about insurance.Collaborate with team members and stakeholders on how to improve processes and maximize our efficiency.Get an inside view of what we do, why we do, and the people that make FWD a great place to work.You may submit your resume in this link so we can find suitable role in the following departments 1. Brand Marketing: Brand Campaign Support: Assist in planning, implementing, and monitoring brand initiatives and integrated marketing campaigns.Brand Monitoring: Track brand performance and report on campaign effectiveness; conduct market, competitor, and customer insights research to support brand strategy.Administrative Support: Assist with event organization, vendor management, and internal brand communication tasks.Cross-functional Coordination: Collaborate closely with cross-functional teams (Agency, Bancassurance, CX, etc.) to implement projects. 2. Social Media and Digital Marketing: Support the Marketing team in implementing content for FWD’s social media channels (Facebook, TikTok, internal platforms if any).Assist in drafting captions and short content following brand guidelines; check basic formatting, spelling, and visuals before posting.Help track posting schedules and compile simple performance metrics (engagement, reactions).Support administrative and coordination tasks such as preparing documents, checklists, and timelines for marketing activities.Assist in communication and progress updates with external partners such as agencies, production vendorsParticipate in internal training sessions to understand the brand, products, and marketing processes. 3. Customer Experience: Support drafting and reviewing customer communication materials (email, message content, simple announcements, internal CX updates).Assist in coordinating CX initiatives, campaigns, and internal programs to promote customer-centric culture.Support organizing CX-related events, workshops, roadshows, or sharing sessions (planning, materials, coordination).Support preparation of simple presentations, communication decks, and engagement materials.Assist CX team in preparing VOC insights Report for internal CX initiativeProvide general support for ongoing CX projects as assigned. 4. Customer Care: Support execution of care activities for corporate and individual customers..Support Customer Care projects including tracking progress, consolidating information and preparing basic documentation. Collect, consolidate and maintain customer care data; support daily/monthly reports and dashboards. .Support coordination with internal teams and external vendors for customer care activities. Perform additional duties as assigned to support the overall customer experience strategy. - Implement and support daily assigned tasks related to customer care.

1. Demand Performance PlanningLead the consolidation of sales projections from Commercial to build warehouse-level operational plans.Translate sales forecasts into actionable outbound plans and key operational metrics to ensure warehouse operations are well-aligned with business pacing and run efficiently.Monitor actual performance versus projection, identify gaps, and drive adjustment plans to maintain service level and operational efficiency.Regularly review and improve forecast accuracy through data-driven insights and close coordination with related teams.Collaborate with cross-functional stakeholders to design and enhance planning frameworks supporting long-term operational scalability.2. Ops Continuity PlanningLead end-to-end planning for major commercial campaigns and holiday periods, covering volume projection, capacity assessment, and post-event performance review.Partner with Opex, Workforce Management, and Warehouse teams to define capacity targets, manpower plans, and operational KPIs before, during, and after campaign periods.Act as the key liaison between Commercial and Warehouse teams for flash sales, livestreams, and voucher pushes that directly impact warehouse order load.Serve as PIC to monitor execution performance, ensuring operations follow plan and campaign targets are achieved.Anticipate risks and propose contingency plans to ensure operational continuity during network-wide peaks or disruptions.3. Executive Reporting Process ImprovementBuild and maintain dashboards and performance reports to track operational health, forecast accuracy, and campaign outcomes.Translate data into actionable insights to support management decisions and continuous improvement initiatives.Identify process gaps and lead initiatives to enhance planning accuracy, visibility, and efficiency across the warehouse network.Perform other tasks or projects as assigned by the line manager to support overall operational objectives.

We are looking for a data-driven and results-oriented Digital Performance Marketing Senior Associate to lead performance campaign planning, execution, and optimization across key paid media channels. This role will take ownership of business-driving initiatives, scale acquisition strategies, and deliver measurable impact on traffic and sales growth.Media Planning StrategyDevelop comprehensive digital media plans aligned with business and sales objectives.Translate business targets into channel-level strategies, budget allocation, and KPI frameworks.Lead planning for mega campaigns and key commercial moments (e.g., 9.9, 11.11, 12.12).Coordinate timelines and deliverables across internal stakeholders to ensure execution excellenceCampaign Management Optimization:Own end-to-end execution of Search, Social, Display, and App campaigns across major ad platforms.Monitor and optimize campaigns to achieve KPIs (ROAS, CPA, CAC, CPC, CPI).Identify performance gaps, conduct root cause analysis, and implement data-backed optimization strategies.Drive experimentation roadmap: test new ad formats, audience segmentation, bidding strategies, and platform features to unlock scalable growth.Ensure brand consistency and compliance with internal guidelines during executionPerformance Tracking Business Analytics:Consolidate and analyze cross-channel performance metrics (Traffic, Orders, GMV, CAC).Conduct deep-dive analysis on user acquisition, retention trends, and campaign efficiency.Provide actionable insights on market trends, competitor movements, and user behavior.Collaborate with Data, Category, CRM, and Branding teams to solve business problems and improve growth efficiency.Support dashboard development and performance reporting for leadership visibility

Help drive the launch and growth of new credit products, including followings but not limited:Lead growth projects focusing on commercial campaigns and customer acquisition, user lifecycle - Identify growth opportunities, track key growth metrics (acquisition funnel, activation rate, early repayment behavior), functional improvement to liaise with business requirements, and initiate projects and own implementation plan to achieve desired resultsSupport relevant product and featuring launch (SIT, UAT, Pilot, Soft and Public Launching) with relevant stakeholders (Platform, PM, Partner) to contribute to commercial objectives and user growth  Work with various regional and local functional stakeholders such as business development, user management, operations, finance, and legal teams to monitor and ensure smooth day-to-day operations of existing lending products throughout campaign planning, partnership collaboration with platform, brands partnersInitial growing strategy with implementation plan to achieve business target for those Credit services and productsFacilitate partnership on-boarding and contract signing processTake supporting role in  competitor research, strategy design, document translation and other ad hoc projects as requiredOther ad-hocs tasks assigned by Line Manager Management team 

Manage and grow relationships with B2B partners including loyalty platforms, corporate clients, and other business entities.Drive voucher sales through lead gen, cold call, sales pitch, account management, joint business planning, and partnership growth initiatives.Pitch new opportunities, negotiate deals, and close agreements to meet business targets.Oversee contract processing, ensuring accuracy and compliance with internal policies.Take ownership of managing and executing partner B2B orders, ensuring smooth end-to-end delivery and coordination with stakeholdersTrack, analyze and report partnership performance, campaign effectiveness, and partner ROI, providing insights for continuous improvement. 

Please visit this Google Careers posting for the Vietnamese-translated version of this role.Minimum qualifications: Bachelor's degree or equivalent practical experience. 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social). Experience managing cross-functional or cross-team projects. Ability to communicate in English and Vietnamese fluently to support client relationship management in this region. Preferred qualifications: Experience at a marketing firm, agency, or in a management consulting firm. Understanding of technology, creativity, with the ability to think outside the box and execute with leadership effectively. Understanding of Google's products and technology industry. Ability to be successful and to develop and understand strategy. Ability to think across disciplines, industries, cultures, scenarios and have a global mindset. Excellent strategic problem identification and problem-solving skills. About the jobWhether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. In this role, your responsibilities are to lead Google’s initiatives to accelerate the growth of the digital economy, keep the users safe and solidify Google’s brand within South Asian Frontiers (SAF's) digital ecosystem and the country’s key opinion formers. Your responsibilities include understanding the digital ecosystem in SAF and working with the team to define the right initiatives that will drive a positive impact on business and reputation. You will then launch programs, build partnerships, and create marketing campaigns to bring these ideas to life. This is a dynamic and entrepreneurial role which will touch upon many different skills in marketing/brand building, strong operational leadership and the ability to foster strong partnerships both externally and internally.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Responsibilities Uncover insights about users, advertisers, key opinion formers and the digital ecosystem to inform initiatives and communication strategies. Lead the rollout of new products and programs from conceptualization, strategy planning to execution of initiatives, localization of content, partnerships, communications, plans and integrated brand campaigns.  Internalize and bring to life the Google brand, voice, mission and values in a single cohesive narrative around Google’s commitment to the country throughout the different initiatives that are launched. Work closely with, coordinate, guide and influence cross-functional stakeholders to ensure maximum impact on the Google brand among key opinion formers. Manage external agencies and partners to structure and execute programs, and efficiently deliver on campaign objectives and business goals. Support executive communication within Marketing and to other cross-functional teams. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.