You're not just looking for a content job — you're looking for a place where what you create truly matters.At MoMo, Donation is not just a feature. It is an entire community of people who choose to do good every day — from a user who regularly donates 1,000 VND, gives Xu coins or Heo Vang accumulated on the MoMo app, to long-time supporters who have been part of dozens of charity campaigns.This role exists to tell those stories. You will be the first person to build a structured content engine for the Gamification Donation platform — from in-app content to TikTok, from strategy to hands-on production — with full creative ownership and real budget to execute.Mô tả công việcThis is a role where you are both the strategist and the creator.You plan it, you build it, you execute it directly — and you own the results. 1. Donation Case Content — Stories that make users stop and givePlan and produce content for all donation cases on MoMo across two giving mechanics:– Cash Donation – craft compelling narratives, post campaign progress updates, drive direct calls-to-action.– Xu / Heo Vang Donation – transform the value users accumulate on MoMo into meaningful charitable acts, with emotionally resonant storytelling tailored to each user segment.Write content with emotional depth: not just "please donate," but "here is the reason you want to donate right now."Maximise content production efficiency through AI tools and AI agents to accelerate output and improve execution quality.Optimise Donation Conversion Rate through content A/B testing — experimenting with hooks, headlines, thumbnail images, user segments, and more.Work closely with PNS, Product, Ops and relevant teams to deeply understand the context of each case and ensure content stays true to the spirit of every campaign.2. Community Content Management — In-app SocialOwn all content across MoMo's in-app community pages (Heo Dat MoMo page, Heo Dat Community, and related products) and out-app social channels: TikTok, Facebook, Threads, and other channels as the team grows.Build and manage a unified editorial calendar, maintaining consistent publishing cadence and tone of voice suited to the nuances of each platform and audience.Create content that deepens engagement with existing users, improves Retention, and draws the gaming user base into the donation community (Overlap Rate); while tracking trends and optimising formats on each social channel to attract new users.Monitor and optimise content performance: engagement rate, follower growth, video completion rate, and social-to-app traffic.3. Video Content ProductionIndependently ideate, script, film, edit and publish video content.Proactively use AI tools and popular video editing software to accelerate the production process, ensuring content can be deployed quickly, flexibly and suited to each channel.Leverage AI-powered tools to speed up production: CapCut AI, Canva AI, ElevenLabs, ChatGPT for scriptwriting, and others.Build a reusable video template library by campaign type: donor stories, charity challenges, community milestones, etc.Be comfortable on camera, or capable of guiding donors, characters and talent in storytelling when needed.4. Measurement Optimisation — Content driven by data, not instinctTrack weekly content KPIs: MAU engaging with Donation, Donate Amount, Donation Conversion Rate, Engagement Rate, Overlap Rate.Produce regular performance reports and propose data-driven adjustments to the content strategy.Continuously experiment — at least one new content format or approach each week.Yêu cầu công việcMust-Haves Experience: 3–5 years in content marketing, social media or creative production — with a portfolio that proves it.Education: Bachelor's degree or above in Economics, Journalism, Communications, Marketing, Sociology, Humanities, or a related field.English proficiency: IELTS 6.0 or above, TOEIC 750 or above, or equivalent certification.Video production: You have personally made videos end-to-end — concept, filming, editing and publishing — not just studied it in class.TikTok / Social: You understand how each platform works, not just as someone who posts, but as someone who can grow content organically.AI adoption: You are actively using AI tools in your daily content workflow — not just familiar with the concept.Independent proactive: You can turn a rough brief or early-stage insight into a complete content plan without waiting to be guided step by step. Strong AdvantagesExperience in fintech, super-apps, NGO/CSR, community platforms or online fundraising.Have built a TikTok or Facebook channel from scratch and achieved measurable follower growth.Strong emotional storytelling ability — you know how to make someone pause, feel something, and take action.Experience working with nano KOLs / micro KOLs / KOCs to amplify campaign content.Experience creating bilingual content or managing multi-channel content environments.You'll be a great fit if you're someone who:Can tear up reading a story about a seriously ill child — and knows how to turn that emotion into content that moves a community to act.Doesn't need someone to tell you what's trending — you're usually the first on the team to spot it.Sees AI as a creative partner, not a shortcut — and constantly finds new ways to optimise your workflow.Would rather pick up the camera and start filming than spend three weeks briefing an agency.