Cake Job Search

The Branding Campaign Management is responsible for managing, monitoring, and optimizing branding and marketing projects/campaign. This role acts as the bridge between Management – Marketing – Cross-functional teams, ensuring that brand strategies are executed consistently, on time, within budget, and deliver measurable impact.1.Project Management:Develop, monitor, and update the master timeline for branding marketing projects.Coordinate resources and allocate tasks across internal teams (Marketing, Sales, Finance, Operations, Agency partners).Track progress, control budgets, report risks, and recommend corrective actions.2. Strategic branding:Develop and consolidate branding plans aligned with corporate strategy.Oversee the execution of brand strategies in line with top management direction.Ensure all branding and communication activities align with brand guidelines and long-term positioning.Collect data, analyze project KPIs (SOV, brand health tracking), and recommend improvements.3. Reporting:Prepare regular progress, cost, and performance reports for senior management.Organize update/debrief meetings, document meeting notes, and track action items.4. Stakeholder Management:Work closely with internal stakeholders (Marketing, Sales, HR, Finance, Operations) and external partners (agencies, vendors, event organizers).Manage expectations, ensure alignment, and resolve conflicts during project execution.5. Other task assign by company

Project scopes within end-to-end supply chain functions:Demand/Supply Planning: Control demand supply planning process to ensure closed-gap and keep backlogs within manageable levels during peak and critical periods (e.g., big campaigns, holidays, force majeure events).Network Optimization: Conduct analysis and lead implementation initiatives to optimize distribution center placement, transportation routing, and overall supply chain network design - improving lead time, service quality, and cost efficiency..Delivery Speed Cost Optimization: Drive projects that accelerate last-mile delivery, optimize transportation costs, improve delivery success rates, and enhance overall customer experience.Proactively communicate with cross functions operation team to ensure quick problem-solving process when operation constraint.2. Performance Management Tracking:Develop and implement robust metrics and KPIs to track the performance of ongoing projects and the overall effectiveness of specific supply chain functions post-implementation.Collect, analyze, and interpret performance data to generate actionable insights and identify areas for further optimization.Prepare and present clear, data-driven reports and dashboards on project health, benefits realization, and functional performance to senior management and stakeholders.Organize and facilitate project meetings, capture accurate minutes, and track action items to completion.

You're not just looking for a content job — you're looking for a place where what you create truly matters.At MoMo, Donation is not just a feature. It is an entire community of people who choose to do good every day — from a user who regularly donates 1,000 VND, gives Xu coins or Heo Vang accumulated on the MoMo app, to long-time supporters who have been part of dozens of charity campaigns.This role exists to tell those stories. You will be the first person to build a structured content engine for the Gamification Donation platform — from in-app content to TikTok, from strategy to hands-on production — with full creative ownership and real budget to execute.Mô tả công việcThis is a role where you are both the strategist and the creator.You plan it, you build it, you execute it directly — and you own the results. 1. Donation Case Content — Stories that make users stop and givePlan and produce content for all donation cases on MoMo across two giving mechanics:– Cash Donation – craft compelling narratives, post campaign progress updates, drive direct calls-to-action.– Xu / Heo Vang Donation – transform the value users accumulate on MoMo into meaningful charitable acts, with emotionally resonant storytelling tailored to each user segment.Write content with emotional depth: not just "please donate," but "here is the reason you want to donate right now."Maximise content production efficiency through AI tools and AI agents to accelerate output and improve execution quality.Optimise Donation Conversion Rate through content A/B testing — experimenting with hooks, headlines, thumbnail images, user segments, and more.Work closely with PNS, Product, Ops and relevant teams to deeply understand the context of each case and ensure content stays true to the spirit of every campaign.2. Community Content Management — In-app SocialOwn all content across MoMo's in-app community pages (Heo Dat MoMo page, Heo Dat Community, and related products) and out-app social channels: TikTok, Facebook, Threads, and other channels as the team grows.Build and manage a unified editorial calendar, maintaining consistent publishing cadence and tone of voice suited to the nuances of each platform and audience.Create content that deepens engagement with existing users, improves Retention, and draws the gaming user base into the donation community (Overlap Rate); while tracking trends and optimising formats on each social channel to attract new users.Monitor and optimise content performance: engagement rate, follower growth, video completion rate, and social-to-app traffic.3. Video Content ProductionIndependently ideate, script, film, edit and publish video content.Proactively use AI tools and popular video editing software to accelerate the production process, ensuring content can be deployed quickly, flexibly and suited to each channel.Leverage AI-powered tools to speed up production: CapCut AI, Canva AI, ElevenLabs, ChatGPT for scriptwriting, and others.Build a reusable video template library by campaign type: donor stories, charity challenges, community milestones, etc.Be comfortable on camera, or capable of guiding donors, characters and talent in storytelling when needed.4. Measurement Optimisation — Content driven by data, not instinctTrack weekly content KPIs: MAU engaging with Donation, Donate Amount, Donation Conversion Rate, Engagement Rate, Overlap Rate.Produce regular performance reports and propose data-driven adjustments to the content strategy.Continuously experiment — at least one new content format or approach each week.Yêu cầu công việcMust-Haves Experience: 3–5 years in content marketing, social media or creative production — with a portfolio that proves it.Education: Bachelor's degree or above in Economics, Journalism, Communications, Marketing, Sociology, Humanities, or a related field.English proficiency: IELTS 6.0 or above, TOEIC 750 or above, or equivalent certification.Video production: You have personally made videos end-to-end — concept, filming, editing and publishing — not just studied it in class.TikTok / Social: You understand how each platform works, not just as someone who posts, but as someone who can grow content organically.AI adoption: You are actively using AI tools in your daily content workflow — not just familiar with the concept.Independent proactive: You can turn a rough brief or early-stage insight into a complete content plan without waiting to be guided step by step. Strong AdvantagesExperience in fintech, super-apps, NGO/CSR, community platforms or online fundraising.Have built a TikTok or Facebook channel from scratch and achieved measurable follower growth.Strong emotional storytelling ability — you know how to make someone pause, feel something, and take action.Experience working with nano KOLs / micro KOLs / KOCs to amplify campaign content.Experience creating bilingual content or managing multi-channel content environments.You'll be a great fit if you're someone who:Can tear up reading a story about a seriously ill child — and knows how to turn that emotion into content that moves a community to act.Doesn't need someone to tell you what's trending — you're usually the first on the team to spot it.Sees AI as a creative partner, not a shortcut — and constantly finds new ways to optimise your workflow.Would rather pick up the camera and start filming than spend three weeks briefing an agency.

PURPOSE AND SCOPE OF ROLE Act as the primary bridge between Clients and internal teams (Creative, Planning, Operation). Your main goal is to ensure smooth communication, flawless execution, and client satisfaction for Event Activation projects. KEY RESPONSIBILITIES Act as the main bridge between clients and the agency, ensuring clear communication and timely updates.Coordinate with internal teams (Planning, Design, Production) to ensure projects are delivered on time and meet quality standards.Prepare quotations, contracts, and follow up on payments/liquidations.Supervise event execution (onsite) to handle arising issues and ensure quality control.Compile Post-Show Reports and manage administrative tasks after campaigns.

Chuyên gia Chiến lược Google Ads Cấp cao Ngân sách quản lý: Trên 250.000.000 VNĐ mỗi tháng Về vị trí công việc Chúng tôi đang tìm kiếm một chuyên gia Google Ads dày dạn kinh nghiệm. Bạn cần am hiểu cách xây dựng các chiến dịch bằng cả phương pháp thủ công và các công cụ AI hiện đại. Chúng tôi không chỉ tìm một người quản lý thông thường; chúng tôi tìm kiếm một đối tác có thể giúp doanh nghiệp phát triển vượt bậc. Bạn sẽ quản lý ngân sách hàng tháng ít nhất 250.000.000 VNĐ. Mục tiêu chính là tạo ra doanh thu ít nhất 2.500.000.000 VNĐ mỗi tháng (tương đương chỉ số ROAS 10x). Các chỉ số đo lường hiệu quả Bạn phải có khả năng phân tích dữ liệu theo trình tự logic. Chúng tôi đo lường thành công dựa trên các chỉ số cụ thể sau: Lượt hiển thị (Impressions): Số lượng người nhìn thấy quảng cáo.Tỷ lệ nhấp (CTR): Số người nhấp vào quảng cáo nhờ vào nội dung văn bản và hình ảnh thu hút.Tỷ lệ thoát (Bounce Rate): Đảm bảo người dùng ở lại trang web vì nội dung phù hợp với nhu cầu của họ.Tỷ lệ chuyển đổi (Conversion Rate): Số lượng người dùng thực hiện hành vi mua hàng.Mục tiêu cuối cùng: Duy trì ROAS 10x (hoặc Chi phí quảng cáo trên doanh thu ở mức 10%). Kỹ năng và Kinh nghiệm của bạn Kinh nghiệm chuyên môn: Bạn từng quản lý các tài khoản lớn từ trước khi AI trở nên phổ biến. Bạn hiểu rõ về từ khóa, đấu thầu thủ công và cách thức hoạt động của thuật toán Google.Kỹ năng hiện đại: Bạn biết cách sử dụng AI và máy học (machine learning) để làm việc nhanh hơn và cải thiện kết quả, nhưng vẫn kiểm soát mọi thứ một cách thủ công khi cần thiết.Kết quả thực tế: Bạn đã từng trực tiếp quản lý các tài khoản có ngân sách từ 250.000.000 VNĐ mỗi tháng và có minh chứng về việc đạt được ROAS 10x.Phân tích dữ liệu: Bạn có thể nhìn vào số liệu để tìm ra điểm gây lãng phí ngân sách và khắc phục vấn đề đó.Khả năng sáng tạo: Bạn biết cách viết tiêu đề hấp dẫn và chọn hình ảnh phù hợp để tăng tỷ lệ nhấp chuột. Trách nhiệm chính Quản lý chiến dịch: Quản lý tất cả các loại hình Google Ads, bao gồm: Tìm kiếm (Search), Mua sắm (Shopping), Hiển thị (Display), YouTube và Performance Max.Tối ưu hóa: Thử nghiệm (A/B testing) các tiêu đề và trang đích khác nhau để đạt kết quả tốt hơn với chi phí thấp hơn.Mở rộng quy mô (Scaling): Tăng ngân sách một cách an toàn khi các chiến dịch đạt kết quả tốt.Báo cáo: Lập báo cáo hàng tuần và hàng tháng để chỉ rõ số doanh thu thực tế mà quảng cáo đã mang lại cho công ty. Englishversion: Senior Google Ads Strategist Budget Management: 250.000.000+ VND per month About the Role We are looking for an experienced Google Ads expert. You should understand how to build campaigns using both manual methods and modern AI tools. We do not want a simple manager; we want a partner who can help our business grow. You will manage a monthly budget of at least 250.000.000 VND. Your main goal is to generate at least 2.500.000.000 VND in monthly revenue (a 10X Return on Ad Spend). Performance Metrics You must analyze data in a logical order. We measure success using these specific metrics: Impressions: How many people see our ads.Click-Through Rate (CTR): How many people click our ads because the text and images are good.Bounce Rate: Ensuring that users stay on our website because the content is relevant.Conversion Rate: How many users complete a purchase.The Goal: Maintain a 10X ROAS (or a 10% Advertising Cost of Sales). Your Skills and Experience Professional Experience: You managed large accounts before AI became common. You understand keywords, manual bidding, and how the Google algorithm works.Modern Skills: You use AI and machine learning to work faster and improve results, but you still check the work manually.Proven Results: You have personally managed accounts with250.000.000 VND per month or more. You can show that you achieved a 10X ROAS.Data Analysis: You can look at data to find where a campaign is losing money and fix the problem.Creative Ability: You know how to write good headlines and choose good images to get more clicks. Primary Responsibilities Campaign Management: Manage all types of Google Ads, including Search, Shopping, Display, YouTube, and Performance Max.Optimization: Test different headlines and landing pages to get better results and lower costs.Scaling: Safely increase the budget when the results are good.Reporting: Create weekly and monthly reports that show exactly how much money the ads made for the company.

PURPOSE AND SCOPE OF ROLE We are expanding our core team and looking for Senior Planners who are the "architects" of our success. As a Senior Strategic Planner, you will be the driving force behind our projects—from the first spark of an idea to the final winning proposal. We nee

PURPOSE AND SCOPE OF ROLE You will act as the strategic architect for Event Activation campaigns, bridging creative ideas with practical execution. You take ownership of developing proposal decks and presenting them to clients to drive business growth. KEY RESPONSIBILITIES Analyze briefs, market trends, and consumer insights to support strategic direction.Actively contribute creative ideas for Event Concepts, Engagement Activities, and Customer Journeys.Draft and visualize high-quality PowerPoint slides with logical flow and aesthetic layouts.Write detailed activity flows, agendas, scripts (MC/Video), and catchy headlines/taglines.Work with the Design Team to visualize concepts (Moodboard/Key Visual) and support Senior Planners during pitches.

The FWD Summer Internship Program offers students and fresh-graduates from all majors an exciting and differentiated experience with FWD Vietnam. The program will also equip you with necessary knowledge and skills in corporate world that will support your career success in the future. We welcome you as a full-time contributor and an important part of the team where you will: Have an opportunity to support in the development of ideas, projects and strategies for the company to pursue the vision of changing the way people feel about insurance.Collaborate with team members and stakeholders on how to improve processes and maximize our efficiency.Get an inside view of what we do, why we do, and the people that make FWD a great place to work.You may submit your resume in this link so we can find suitable role in the following departments 1. Brand Marketing: Brand Campaign Support: Assist in planning, implementing, and monitoring brand initiatives and integrated marketing campaigns.Brand Monitoring: Track brand performance and report on campaign effectiveness; conduct market, competitor, and customer insights research to support brand strategy.Administrative Support: Assist with event organization, vendor management, and internal brand communication tasks.Cross-functional Coordination: Collaborate closely with cross-functional teams (Agency, Bancassurance, CX, etc.) to implement projects. 2. Social Media and Digital Marketing: Support the Marketing team in implementing content for FWD’s social media channels (Facebook, TikTok, internal platforms if any).Assist in drafting captions and short content following brand guidelines; check basic formatting, spelling, and visuals before posting.Help track posting schedules and compile simple performance metrics (engagement, reactions).Support administrative and coordination tasks such as preparing documents, checklists, and timelines for marketing activities.Assist in communication and progress updates with external partners such as agencies, production vendorsParticipate in internal training sessions to understand the brand, products, and marketing processes. 3. Customer Experience: Support drafting and reviewing customer communication materials (email, message content, simple announcements, internal CX updates).Assist in coordinating CX initiatives, campaigns, and internal programs to promote customer-centric culture.Support organizing CX-related events, workshops, roadshows, or sharing sessions (planning, materials, coordination).Support preparation of simple presentations, communication decks, and engagement materials.Assist CX team in preparing VOC insights Report for internal CX initiativeProvide general support for ongoing CX projects as assigned. 4. Customer Care: Support execution of care activities for corporate and individual customers..Support Customer Care projects including tracking progress, consolidating information and preparing basic documentation. Collect, consolidate and maintain customer care data; support daily/monthly reports and dashboards. .Support coordination with internal teams and external vendors for customer care activities. Perform additional duties as assigned to support the overall customer experience strategy. - Implement and support daily assigned tasks related to customer care.

Help drive the launch and growth of new credit products, including followings but not limited:Lead growth projects focusing on commercial campaigns and customer acquisition, user lifecycle - Identify growth opportunities, track key growth metrics (acquisition funnel, activation rate, early repayment behavior), functional improvement to liaise with business requirements, and initiate projects and own implementation plan to achieve desired resultsSupport relevant product and featuring launch (SIT, UAT, Pilot, Soft and Public Launching) with relevant stakeholders (Platform, PM, Partner) to contribute to commercial objectives and user growth  Work with various regional and local functional stakeholders such as business development, user management, operations, finance, and legal teams to monitor and ensure smooth day-to-day operations of existing lending products throughout campaign planning, partnership collaboration with platform, brands partnersInitial growing strategy with implementation plan to achieve business target for those Credit services and productsFacilitate partnership on-boarding and contract signing processTake supporting role in  competitor research, strategy design, document translation and other ad hoc projects as requiredOther ad-hocs tasks assigned by Line Manager Management team 

This job is a repost. Click "Ứng Tuyển"/"Apply" to view the original posting for the latest and most accurate information.We’re inviting passionate young talents to kickstart their careers with us by joining our team. As a UFresh Dcommerce, you’ll dive into exciting projects focused on transforming Social-First brand campaigns into high-performing dCommerce executions across e-commerce and social commercial platforms. This opportunity is perfect for candidates who are eager to drive content excellence for self-sell channels, livestream, and short-form video to achieve the business results. KEY RESPONSIBILITIES Content Campaign Deployment · Adapt brand campaigns, visuals, and key messages into effective DCom content and execution across platforms. · Translate brand strategy into DCom activities, content plans, livestream scripts, and short-form video storytelling. · Ensure strong and consistent product storytelling tailored for commerce conversion and platform dynamics. Self-Sell Content Operations · Manage self-selling video content with strong focus on quality and volume scalability · Drive rigorous monitoring and optimization of content/media performance to improve engagement, conversion, and business results. · Support agile content testing and optimization based on platform trends, consumer behavior, and performance insights. Sampling Execution Management · Manage product sampling plans and coordinate timely sample delivery for content production and campaign execution. · Ensure smooth execution and coordination across internal teams and external partners. Cross-functional Collaboration · Collaborate closely with marketing, trade, sales, key account, and performance media teams to ensure aligned execution and business impact. · Support campaign tracking, reporting, and execution follow-up with strong attention to detail and operational excellence. WHAT WE WILL OFFER · Fast Learning Curve: Experience multiple hands-on projects and build your core muscles in social-first marketing, digital management, and dcom business acumen · Exclusive Training, Coaching, Mentoring sessions from experienced manager networks, who are always eager to invest in young talent development · Career Development: Early exposure to future career opportunities in Unilever, including shortcut into Unilever Future Leader Programme (UFLP) or Executive positions · Winning Culture: Thrive in a company that plays to win, aggressively strives for excellence, and cares deeply about consumers, people, community. Brighter, Bolder, Better The Unilever UFresh Programme is Unilever Vietnam’s flagship early careers initiative, designed for undergraduates or fresh graduates to bring real impact in the function of their choice. Over the course of 9 months, participants are immersed in a paid, hands-on development journey that blends real business exposure with structured learning. Whether you're passionate about winning, creating large-scale impact, or making a difference through business, Unilever UFresh Programme is your launchpad to grow with purpose at Top #1 Vietnam Best Places To Work.