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The Branding Campaign Management is responsible for managing, monitoring, and optimizing branding and marketing projects/campaign. This role acts as the bridge between Management – Marketing – Cross-functional teams, ensuring that brand strategies are executed consistently, on time, within budget, and deliver measurable impact.1.Project Management:Develop, monitor, and update the master timeline for branding marketing projects.Coordinate resources and allocate tasks across internal teams (Marketing, Sales, Finance, Operations, Agency partners).Track progress, control budgets, report risks, and recommend corrective actions.2. Strategic branding:Develop and consolidate branding plans aligned with corporate strategy.Oversee the execution of brand strategies in line with top management direction.Ensure all branding and communication activities align with brand guidelines and long-term positioning.Collect data, analyze project KPIs (SOV, brand health tracking), and recommend improvements.3. Reporting:Prepare regular progress, cost, and performance reports for senior management.Organize update/debrief meetings, document meeting notes, and track action items.4. Stakeholder Management:Work closely with internal stakeholders (Marketing, Sales, HR, Finance, Operations) and external partners (agencies, vendors, event organizers).Manage expectations, ensure alignment, and resolve conflicts during project execution.5. Other task assign by company

The Workforce Partnership Governance Lead is responsible for leading workforce campaign execution, developing partnership networks, ensuring internal and external compliance, and managing external relations on labor-facing matters. This role plays a critical part in strengthening operational governance, driving stakeholder collaboration, and supporting sustainable workforce initiatives. 1. Workforce Campaign ExecutionLead the end-to-end execution of workforce campaigns to support activation, retention, or other labor related operational priorities.Coordinate cross-functional stakeholders to ensure campaign readiness and smooth execution.Track campaign performance, identify gaps, and drive follow-up actions to improve effectiveness and efficiency.Monitor campaign risks, operational issues, and field feedback, and propose timely corrective actions.Consolidate post-campaign insights and recommendations to improve future workforce initiatives.Support the development of standard processes, playbooks, and reporting frameworks for partnership and campaign management. 2. Partnership Network DevelopmentBuild, expand, and manage a network of external partners that can support workforce retention and labor related initiatives.Establish collaboration models, engagement plans, and operating mechanisms with partners.Identify potential partnership opportunities and evaluate partner capability, reach, and fit with business needs.Maintain strong and sustainable relationships with key partners to ensure ongoing support and responsiveness.Drive partner performance tracking and partnership effectiveness reviews.Explore new channels and partnership models to strengthen workforce pipeline and campaign reach.Other tasks that assigned by management team 3. Workforce compliance and GovernanceDevelop and implement governance frameworks, policies, and control mechanisms to ensure workforce compliance with company rules and operational standards.Design and maintain disciplinary frameworks, including reward and penalty mechanisms, to promote employee compliance and manage violations appropriately.Define violation categories, treatment principles, and escalation processes for workforce-related misconduct or non-compliance.Partner with relevant teams to investigate, review, and resolve employee violation cases in a fair, consistent, and well-documented manner.Monitor compliance trends, root causes of repeated violations, and control effectiveness, then recommend preventive actions and policy improvements.Manage external relations on labor-facing topics, including coordination with relevant external stakeholders and authorities where neededDrive governance, risk monitoring, and cross-functional alignment across workforce-related workstreams

Project scopes within end-to-end supply chain functions:Demand/Supply Planning: Control demand supply planning process to ensure closed-gap and keep backlogs within manageable levels during peak and critical periods (e.g., big campaigns, holidays, force majeure events).Network Optimization: Conduct analysis and lead implementation initiatives to optimize distribution center placement, transportation routing, and overall supply chain network design - improving lead time, service quality, and cost efficiency..Delivery Speed Cost Optimization: Drive projects that accelerate last-mile delivery, optimize transportation costs, improve delivery success rates, and enhance overall customer experience.Proactively communicate with cross functions operation team to ensure quick problem-solving process when operation constraint.2. Performance Management Tracking:Develop and implement robust metrics and KPIs to track the performance of ongoing projects and the overall effectiveness of specific supply chain functions post-implementation.Collect, analyze, and interpret performance data to generate actionable insights and identify areas for further optimization.Prepare and present clear, data-driven reports and dashboards on project health, benefits realization, and functional performance to senior management and stakeholders.Organize and facilitate project meetings, capture accurate minutes, and track action items to completion.

Chuyên gia Chiến lược Google Ads Cấp cao Ngân sách quản lý: Trên 250.000.000 VNĐ mỗi tháng Về vị trí công việc Chúng tôi đang tìm kiếm một chuyên gia Google Ads dày dạn kinh nghiệm. Bạn cần am hiểu cách xây dựng các chiến dịch bằng cả phương pháp thủ công và các công cụ AI hiện đại. Chúng tôi không chỉ tìm một người quản lý thông thường; chúng tôi tìm kiếm một đối tác có thể giúp doanh nghiệp phát triển vượt bậc. Bạn sẽ quản lý ngân sách hàng tháng ít nhất 250.000.000 VNĐ. Mục tiêu chính là tạo ra doanh thu ít nhất 2.500.000.000 VNĐ mỗi tháng (tương đương chỉ số ROAS 10x). Các chỉ số đo lường hiệu quả Bạn phải có khả năng phân tích dữ liệu theo trình tự logic. Chúng tôi đo lường thành công dựa trên các chỉ số cụ thể sau: Lượt hiển thị (Impressions): Số lượng người nhìn thấy quảng cáo.Tỷ lệ nhấp (CTR): Số người nhấp vào quảng cáo nhờ vào nội dung văn bản và hình ảnh thu hút.Tỷ lệ thoát (Bounce Rate): Đảm bảo người dùng ở lại trang web vì nội dung phù hợp với nhu cầu của họ.Tỷ lệ chuyển đổi (Conversion Rate): Số lượng người dùng thực hiện hành vi mua hàng.Mục tiêu cuối cùng: Duy trì ROAS 10x (hoặc Chi phí quảng cáo trên doanh thu ở mức 10%). Kỹ năng và Kinh nghiệm của bạn Kinh nghiệm chuyên môn: Bạn từng quản lý các tài khoản lớn từ trước khi AI trở nên phổ biến. Bạn hiểu rõ về từ khóa, đấu thầu thủ công và cách thức hoạt động của thuật toán Google.Kỹ năng hiện đại: Bạn biết cách sử dụng AI và máy học (machine learning) để làm việc nhanh hơn và cải thiện kết quả, nhưng vẫn kiểm soát mọi thứ một cách thủ công khi cần thiết.Kết quả thực tế: Bạn đã từng trực tiếp quản lý các tài khoản có ngân sách từ 250.000.000 VNĐ mỗi tháng và có minh chứng về việc đạt được ROAS 10x.Phân tích dữ liệu: Bạn có thể nhìn vào số liệu để tìm ra điểm gây lãng phí ngân sách và khắc phục vấn đề đó.Khả năng sáng tạo: Bạn biết cách viết tiêu đề hấp dẫn và chọn hình ảnh phù hợp để tăng tỷ lệ nhấp chuột. Trách nhiệm chính Quản lý chiến dịch: Quản lý tất cả các loại hình Google Ads, bao gồm: Tìm kiếm (Search), Mua sắm (Shopping), Hiển thị (Display), YouTube và Performance Max.Tối ưu hóa: Thử nghiệm (A/B testing) các tiêu đề và trang đích khác nhau để đạt kết quả tốt hơn với chi phí thấp hơn.Mở rộng quy mô (Scaling): Tăng ngân sách một cách an toàn khi các chiến dịch đạt kết quả tốt.Báo cáo: Lập báo cáo hàng tuần và hàng tháng để chỉ rõ số doanh thu thực tế mà quảng cáo đã mang lại cho công ty. Englishversion: Senior Google Ads Strategist Budget Management: 250.000.000+ VND per month About the Role We are looking for an experienced Google Ads expert. You should understand how to build campaigns using both manual methods and modern AI tools. We do not want a simple manager; we want a partner who can help our business grow. You will manage a monthly budget of at least 250.000.000 VND. Your main goal is to generate at least 2.500.000.000 VND in monthly revenue (a 10X Return on Ad Spend). Performance Metrics You must analyze data in a logical order. We measure success using these specific metrics: Impressions: How many people see our ads.Click-Through Rate (CTR): How many people click our ads because the text and images are good.Bounce Rate: Ensuring that users stay on our website because the content is relevant.Conversion Rate: How many users complete a purchase.The Goal: Maintain a 10X ROAS (or a 10% Advertising Cost of Sales). Your Skills and Experience Professional Experience: You managed large accounts before AI became common. You understand keywords, manual bidding, and how the Google algorithm works.Modern Skills: You use AI and machine learning to work faster and improve results, but you still check the work manually.Proven Results: You have personally managed accounts with250.000.000 VND per month or more. You can show that you achieved a 10X ROAS.Data Analysis: You can look at data to find where a campaign is losing money and fix the problem.Creative Ability: You know how to write good headlines and choose good images to get more clicks. Primary Responsibilities Campaign Management: Manage all types of Google Ads, including Search, Shopping, Display, YouTube, and Performance Max.Optimization: Test different headlines and landing pages to get better results and lower costs.Scaling: Safely increase the budget when the results are good.Reporting: Create weekly and monthly reports that show exactly how much money the ads made for the company.

MoMo is a leading fintech company on a mission to empower millions of users and merchants through innovative growth solutions. Within this mission, thePromotion Loyalty teamdrives adoption, engagement, and retention by leveraging data-driven insights, product-led growth, and creative campaigns across key touchpoints (Rewards,Promotion Hub, My Voucher, Decentralized widgets, etc).We are looking for aGrowth Specialistwith strong skills in data analysis, marketing, and business growth execution. This role will play a critical part in designing, testing, and scaling initiatives that deliver measurable impact for both users and merchants.Mô tả công việcGrowth Initiatives:Lead the execution ofgrowth initiativesacross Promotion Rewards platforms, from analysis to implementation.Build detailed tactical plans for assigned growth projects, encompassing various levers such as marketing, promotions, product features, and campaigns.Promotion:Utilize data analytics to optimize promotional programs based on customer behaviors, achieving cost reduction while increasing user growth and retention.Market Research:Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs.Product Collaboration:Work closely with the product team to provide user insights essential for product development and growth.Budget Management:Manage annual budget allocation between promotional costs and media mix to align with business objectives across in-app and external channels.Monitoring Reporting:Continuously monitor and analyze key performance indicators (KPIs) related to growth initiatives.Provide regular reports and insights to senior management.Stakeholder Management:Collaborate with other business units and departments to understand and jointly drive the achievement of their business targets.Experiments:Implement and evaluate A/B tests and experiments to optimize conversion rates and improve the user experience throughout the customer journey.Yêu cầu công việcBachelor’s degree in Marketing, Data, Business, or Finance;Minimum of 2 years of experience in relevant fields such as Growth, Digital Marketing, andBusiness Analytics;Familiarity with the Fintech/Ecommerce;Proven expertise indata analytics(SQL/Excel/BI tools), with strong ability to turn insights into strategies.Hands-on experience withplatforms, A/B testing, campaign optimization, and growth experiments.Strong logicalbusiness growth mindsetable to connect data, marketing, and product levers to deliver impact.Excellent communication and stakeholder management skills; able to work cross-functionally with senior partners.Highlyresults-driven, detail-oriented, and execution-focused, with the agility to thrive in fast-paced environments.Ahustler’s spirit -creative, resilient, and relentless in pursuing growth opportunities.

MoMo is one of Vietnam’s very first tech unicorns. We offer more than 100 payment, financial and lifestyle services that make life more convenient, simpler and easier for you to enjoy. As our brand is accelerating quickly, we are reforming and expanding our marketing team to prepare for the exciting journey ahead.We are looking for an enthusiastic and seasoned brand strategist to join us. Our team is a well-blended mix of creative junkies, brand lovers, media performers, product developers, and number crunchers. Together, we hope to build the most unique and beloved tech brand in Vietnam.You will be joining a team of fun, young-at-heart, dynamic and fast paced individuals who embrace growth. As a brand strategist, you will help drive our brand and brand extensions towards the next tipping point. Mô tả công việcBrand StrategyAct as an in-house brand strategist to define our brand and product positioning.Build the core brand attributes that are associated with your defined positioning.Collaborate with our in-house creative team to develop the brand identity and narrations.Work closely with our business team to define the brand annual jobs to be done and marketing KPIs.User and Market InsightsStay on top of user, media landscape and market trendsHave a genuine empathy for our users and be able to harvest relevant insights and unmet needs that MoMo can leverage on.Creative Project ManagementBe able to develop an overall communication framework and turn business objectives into insightful and inspiring creative briefs. Select the right campaign approach that ticks.Act as the key PMO to manage our marketing campaigns. Work closely with in-house creative team and other agencies, partners, production houses in the process of creative production. Source the best creative partners to create meaningful and impactful communication works.Collaborate with our media team to deliver the creatives according to plan.Manage complicated creative work streams to ensure on-time in-full deliverables. Work in sync with other cross-functional teams and manage our stakeholders’ expectations along the way.Resource and Budget ManagementManage the assigned budget of your projects.Track and analyze campaign effectiveness. Provide recommendations to optimize the campaign and improve our long term marketing performance.Team Building and LeadershipCoach fresh talents in our team.Inspire others with our brand spirit.Help us build our openness and strong collaboration culture within the in-house creative team.Yêu cầu công việcBachelor’s or Master’s degree in Communications, Public Relations, Journalism, Political Science, or a related field.Strong marketing, branding, communication or advertising background.At least 8-10 years working in brand marketing, brand agencies, ad agencies, in-house creative team or other positions with equivalent experience.You have a wide range of experiences across different creative formats and channels: digital, social, TV, OOH, social outreach, KOL, music marketing etc.Business drivenYou enjoy the creative processYou are a solid project manager.You are fast paced and flexible.You can be both a team leader and player.You don't settle for mediocre. You enjoy the thrill of doing something new and raising the bar.You have excellent communication skills and a high level of empathy and openness.

Mô tả công việcProduct Strategy PlanningConduct market and competitor analysis to uncover user needs, identify market gaps, and explore innovation opportunities that inform the product vision, strategy, and roadmap.Conduct user research and analyze user feedback to generate insights and propose continuous improvements that enhance financial products and user experience.Assist in designing growth programs to drive user acquisition, engagement, and retention across the customer lifecycle.Collaborate in transforming business ideas into scalable financial products.Partnership and Growth ExecutionManage strategic partnerships and monitor partnership performance, measure key metrics, and implement optimization strategies to maximize value for both MoMo and partners.Coordinate with growth, marketing, and data teams to execute campaigns and initiatives that scale product usage.Analyze user behavior and campaign performance to generate actionable insights and continuous improvements.Project Roadmap ManagementHelp maintain and prioritize the product roadmap by assessing business value and resource needs.Ensure smooth execution of product and growth projects by working closely with cross-functional teams, including product, legal, and risk management, to streamline partnership integration and ensure a seamless user experience.Track timelines, dependencies, and key milestones to ensure timely delivery.Operational CollaborationWork with internal teams and external partners to ensure seamless product operations and issue resolution.Turn day-to-day operational and user challenges into actionable insights that drive product enhancements and boost customer satisfaction.Support implementation of quality checks, process improvements, and operational enhancements.Yêu cầu công việcAt least 1 year experience in product development, growth marketing roles; Proficient English reading and writing skills required;Good interpersonal communication skills to effectively communicate, interact and work with individuals and groups;Can-do and ownership mindset with a strong sense of accountability for your work and outcomesGood self-learning ability, curiosity, and eagerness to learn new knowledge;Passionate to work in the technology field and the exciting field of digital payment;Look for job opportunities at one of the leading Fintech corporations in Vietnam.

Define, track, and evaluate core business metrics, and socializing decision-support tools (dashboards, reports, and self-serve analytics).Partner closely with senior Marketing stakeholders (CRM, Growth, Campaign) to conduct deep-dive analyses and provide actionable insights to support informed decision-making and drive business growth and efficiency.Lead regular business performance communication to stakeholders, clearly explaining key trends, underlying drivers, and implications to enable strategic and timely decisions across Shopee Vietnam.Oversee end-to-end business performance across monetization, cost efficiency, and growth opportunities; take ownership of KPI tracking, target setting, and planning for assigned functions.Support multiple business functions through the development, automation, and ongoing maintenance of management and performance reports. 

MCN Key Account Management will manage and grow relationships with MCN partners and KOLs under network, driving affiliate content performance, and platform growth in the Vietnam market. The role emphasizes strategic collaboration, data-driven insights, and alignment with platform objectives.Partner ManagementManage a portfolio of assigned MCN partners, fostering professional and effective collaboration.Work with MCN partners to enhance KOL quality and performance under network.Formulate short-term and long-term operational and growth plans for MCN partners.Drive MCN adoption of strategic initiatives/programs which are aligned with platform growth objectives, manage end-to-end execution to ensure effectiveness.Negotiate contracts, incentive structures, and collaboration terms for mutually beneficial partnerships.Cross-Functional CollaborationCollaborate with business development, campaign, operations, product teams… to drive MCN efforts with broader platform goals.Work with other functional teams to drive optimization of platform governance, strategy, data, and product development.Reporting and AnalysisAnalyze MCN performance to provide actionable recommendations, identify growth opportunities, and develop operational strategies.Deliver data-driven insights to enhance overall MCN performance and align with platform strategic objectives.

Mô tả công việc1. Product Marketing- Coordinate with BMC (Business Model Commercialization) and Growth Marketing teams to define GTM roadmap, pricing strategy, and incentive mechanics.- Act as voice of the users — gather insights and feedback to continuously optimize product-market fit post-launch.- Manage campaign budget allocation across in-app and external channels, tied to growth KPIs including funded merchant count, activation rate, and GMV per cohort.2. Analytics Growth Mindset- Synthesize data across business units to shape a strong problem statement and solution thesis.- Critically monitor and analyze KPIs related to growth initiatives, identifying risks and opportunities early.- Translate data insights into strategic recommendations for senior management.3. Stakeholder Collaboration- Collaborate with internal teams (MDS, EPS, SPS) and external partners (e.g., iPOS, Nhanh.vn) to identify user needs and proposed initiatives.- Drive product concept definition with cross-functional stakeholders (Credit, etc.), aligning on scope, assumptions, and go/no-go criteria.Yêu cầu công việc- Bachelor’s degree inBusiness Administration, Marketing, Communications, or related field.- Strong logical business growth mindset able to connect data, marketing, and product levers to deliver impact.- Excellent communication and stakeholder management skills; able to work cross-functionally with senior partners.- Highly results-driven, detail-oriented, and execution-focused, with the agility to thrive in fast-paced environments.- A hustler’s spirit - creative, resilient, and relentless in pursuing growth opportunities.- Plus:+ Experience in Product Strategy, Business Development, or Consulting, preferably within Fintech, Lending.+Familiarity with financial services, credit scoring models, or risk assessment frameworks.