Cake 求人検索

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The Branding Campaign Management is responsible for managing, monitoring, and optimizing branding and marketing projects/campaign. This role acts as the bridge between Management – Marketing – Cross-functional teams, ensuring that brand strategies are executed consistently, on time, within budget, and deliver measurable impact.1.Project Management:Develop, monitor, and update the master timeline for branding marketing projects.Coordinate resources and allocate tasks across internal teams (Marketing, Sales, Finance, Operations, Agency partners).Track progress, control budgets, report risks, and recommend corrective actions.2. Strategic branding:Develop and consolidate branding plans aligned with corporate strategy.Oversee the execution of brand strategies in line with top management direction.Ensure all branding and communication activities align with brand guidelines and long-term positioning.Collect data, analyze project KPIs (SOV, brand health tracking), and recommend improvements.3. Reporting:Prepare regular progress, cost, and performance reports for senior management.Organize update/debrief meetings, document meeting notes, and track action items.4. Stakeholder Management:Work closely with internal stakeholders (Marketing, Sales, HR, Finance, Operations) and external partners (agencies, vendors, event organizers).Manage expectations, ensure alignment, and resolve conflicts during project execution.5. Other task assign by company
我們正協助一家國際運動品牌,尋找一位能串聯跨部門溝通節奏、整合品牌訊息與商業策略的(資深)整合行銷經理 這個角色將負責將企業目標、品牌故事與市場溝通,整合為一致、且具影響力的年度行銷藍圖,確保品牌溝通方向一致、運作協同,並推動企業整體形象與營運效益的提升。📌 主要職責 1️⃣ 年度整合規劃 建立並管理全年度整合行銷計畫,串聯品牌行銷、企業溝通與內部專案節奏。 將不同部門的重要時程、企劃與溝通節點進行整合,確保整體對外形象一致。 2️⃣ 跨部門專案領導 主導跨部門整合專案,從概念到執行,確保企劃能兼顧品牌、商業與文化層面。 將企業核心目標轉化為有影響力的行銷故事與活動策略。 3️⃣ 通路與內容整合 結合內容行銷、社群、會員經營與數位廣告,打造 360 度整合式行銷方案。 與品牌、公關、成長行銷與零售團隊密切合作,確保策略方向與成效最大化。 4️⃣ 內部協作與專案支援 作為公司內部多個領域(HR、CSR、永續、通路)與行銷部門的主要聯繫窗口。 協調資源與時程,確保跨單位合作順暢,品牌形象一致。 5️⃣ 團隊成長與流程優化 協助建立跨部門協作流程,提升整合行銷效率。 以教練型領導方式,協助內外部團隊建立行銷思維與專案節奏。
公關
整合行銷
Brand Strategy
応相談
7年以上の経験必須
1~5名の管理
We are looking for a results-driven Digital Performance Marketing professional to manage campaign ad platform channels. This role will be instrumental in driving new buyer growth, managing campaign planning, and identifying growth opportunities in collaboration with cross-functional teams.Media planningBuild up the digital media plan as a solution for business and sales objectivesCoordinate task planning for campaign execution, ensuring timelines and deliverables  Campaign Management Optimization:Manage the execution of search, social, and display advertising campaigns.Measure and report performance of all digital marketing campaigns, and assess against goals (CPM, CPC, CPI, CAC…)Identify performance gaps, apply optimizations, and ensure campaigns deliver on key KPIs (CPA1, CAC)Test new formats, audience strategies, and platform features to scale growth.Performance Tracking Analytics:Track and consolidate campaign KPIs (Traffic, Sales)  across all platforms.Provide insights on market trends, competitor activities, and user behavior to guide decision-making.Collaborate with cross-functional teams to align performance reporting with broader marketing and business strategiesProactively observe coordinate with other internal teams to identify business problems, investigate to find out the root causes, and propose solutions.
We are looking for a detail-oriented and performance-driven PMO to manage and optimize content initiatives for cross-border sellers, with a strong focus on livestream operations and seller content performance. This role will play a critical part in driving traffic, engagement, and conversion through structured planning, execution, and performance tracking. 1. Livestream Management for Shopee Global Account (CBOA Account)Develop monthly and weekly livestream plans aligned with business objectivesManage and allocate livestream budgets effectively to maximize ROIOversee end-to-end operations of livestream sessions, ensuring smooth executionMonitor and analyze performance metrics (traffic, conversion, GMV, engagement)Drive monetization by following up on package selling and revenue generation from sellersEnsure high operational standards across 900+ livestream hours per month 2. Livestream Management (MCN-operated Sessions)Collaborate with MCN partners to plan and execute livestream schedulesManage performance tracking for MCN-led sessionsEnsure alignment on campaign objectives, content quality, and seller prioritiesMonitor session performance and provide actionable insights for optimization 3. Seller Content Performance Management (Cross-border Sellers)Track and drive seller participation in livestream activitiesMonitor seller video content output and performanceIdentify gaps and opportunities to improve content productivity and qualityWork closely with internal teams to push seller adoption of content initiativesProvide regular performance reports and insights to stakeholders 4. Price Bidding Project ManagementDrive adoption of pricing and bidding tools/programs among CB sellersSupport rollout of pricing strategies and campaign initiativesMonitor pricing competitiveness and campaign participationIdentify gaps and execute actions to improve adoption and impact
Key Account Management Supervisor is responsible for ensuring smooth and scalable operations across affiliate growth and Key Account management.1.Outsource Program Execution Coordination (50%)Plan on headcount demands manage BPOs (outsourced headcounts) to deliver assigned roles such as lead scanning, affiliate contact via calls, and others when requiredMonitor BPO KPI achievement, task completion, work quality, and escalate operational issues.2. Operations Process Optimization (30%)Standardize working flows, tracking templates and reporting structures across outsource/in-house Key Account teams.Identify manual bottlenecks and propose automation or workflow improvements to enhance operational efficiency and scalability.Perform operational tasks when required (i.e. commission rate setup request, campaign tracking, etc.)3. Affiliate Data Management Performance Tracking (20%)Coordinate with BI to allocate affiliates KPIs to outsourced/in-house KAMsMaintain and synchronize master tracking files and working sheets, ensuring data accuracy and timely updates.Support report preparation for leadership review.
Develop plan, implement activities, manage project reporting of marketing campaigns through celebrity influencer channelsCampaign Management: follow multiple campaigns and projects with excellent attention about KPIs and benchmarks to measure campaign successBrief and manage direct working process with Influencers/ KOL agency to ensure getting output on time with quality as expectedConstantly manage relationships with the owners of important channels to explore potential partnershipsWork closely with Campaign team/Brands Partnership/ Business Development Team/ KOL agency in a fast-paced environment to execute relevant tasksAlways has many ideas, back-up plan to follow the trends on social media  On-site management of KOLs to ensure smooth coordination and performance.Leverage AI tools to support content creation, briefs, campaign reports, and data-driven insights.Analyze project performance to gain clear insights and actionable recommendations for stakeholders 
Minimum qualifications: Bachelor's degree or equivalent practical experience. 2 years of experience in the advertising industry, either in publisher business, agency or client marketing teams. Experience working with marketing practitioners, from day-day contacts to C-level executives and cross-functionally across all levels. Experience managing agreements or partnerships. Preferred qualifications: Experience with presenting in customer-facing environments. Experience in identifying potential opportunities, and converting into outcomes for client success. About the jobBusinesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals. Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.Responsibilities Build strong relationships with customer stakeholders to understand their campaign needs and objectives and support campaign management activities. Discuss Google Ads goals and key performance indicators (KPI) with customers, clarifying their desired outcomes. Deliver pitches for established solutions, incorporating customer insights to address their needs, showcasing the competitive differentiation. Implement, optimize and measure campaign performance, showing progress towards customer objectives, demonstrating value and maintaining account hygiene. Track performance trends and identify recurring upsell opportunities to build a pipeline and drive future growth. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
如果你做 CRM,最有成就感的不是開信率,而是看到會員真的「留下來、買更多、走更久」,這會是一個很紮實、也很有發揮空間的角色。你會從會員 Onboarding 開始,一路設計自動化旅程、分析留存與 CLV,把 Email、LINE、數位、電商與實體消費串成一條完整的會員成長路徑!🎯 角色使命 ✔ 優化會員 Onboarding 與長期互動旅程 ✔ 以數據驅動 CRM 策略,提升 Customer Lifetime Value(CLV) ✔ 透過自動化與精準行銷,創造可衡量的成長成果 ✔ 串聯數位、電商與數據團隊,打造無縫會員體驗 💼 主要工作內容 🔁 會員生命週期與行銷旅程設計(Lifecycle Marketing) ・規劃並執行新會員 Onboarding 與會員成長策略,提升會員價值與黏著度。 ・設計並管理行為導向、自動化的 CRM 行銷旅程(Email、LINE OA 推播等)。 ・持續追蹤成效並找出優化機會,改善會員接觸點與整體體驗。 ・與數位、數據、電商團隊合作,確保跨通路的一致與流暢體驗。 📈 會員終身價值管理(CLV Management) ・制定並執行提升 Customer Lifetime Value 的策略。 ・分析會員消費頻率、留存率、流失風險與獲利貢獻。 ・以數據為基礎提出優化建議,強化會員長期價值。 📊 數據分析與洞察(Data Analysis Reporting) ・與海外數據團隊合作,進行活動前後的會員表現分析。 ・深入解析會員行為數據(購買頻率、留存趨勢、互動表現等)。 ・建立並維護 CRM 儀表板與定期報告,追蹤核心 KPI。 ・將分析結果轉化為具體、可執行的成長建議。 📣 多通路 CRM 活動規劃與執行(Campaign Management) ・規劃並執行多通路 CRM 行銷活動(Email、LINE OA 等)。 ・執行 A/B Testing,持續優化內容與成效。 ・與創意與內容團隊合作,確保訊息一致且符合品牌調性。 ・進行活動後分析,優化未來策略並控管預算。 ⚙️ CRM 系統與工具管理(CRM Systems) ・參與 CRM 系統與工具的導入、優化與整合。 ・與 IT 團隊及外部供應商合作,確保系統穩定性與資料正確性。 ・監控系統維運成本,確保專案在預算內執行。
會員經營
數據行銷
Lifecycle Marketing
50K ~ 80K TWD / 月
3年以上の経験必須
管理業務なし
For Australian applicants:At Google, we have a vision of empowerment and equitable opportunity for all Aboriginal and Torres Strait Islander peoples and commit to building reconciliation through Google’s technology, platforms and people and we welcome Indigenous applicants. Please see our Reconciliation Action Plan for more information.For Singapore applicants:Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Singapore; Sydney NSW, Australia.Minimum qualifications: Bachelor's degree or equivalent practical experience. 2 years of experience in digital advertising, performance marketing, ad-tech operations, campaign management, digital ad sales, or eCommerce industry, or related industries. Preferred qualifications: Experience with Google Ads, or social media ads, retail advertising networks or simliar platforms (e.g., managing campaigns, setting up tracking). Experience architecting and managing first-party (1P) data ingestion pipelines, including connecting external data sources to Google Data Manager for measurement and audience activation solutions. Experience with Google Ads, first-party data structures, and measurement solutions (conversions, tagging, and API-based data transfers). Ability to manage multiple stakeholders, maintain trackers, and execute financial or administrative tasks with attention to detail. Ability to identify program efficiencies that allow the team to focus on data strategy and growth. About the jobThe Go-to-Market Operations (GTM) is a global team that serves as the strategy, operations, and product commercialization partner to Global Business Organization (GBO). The team ensures Google's ever-evolving Ads business delivers strategic growth and operates effectively.This team is responsible for setting go-to-market strategy, shaping priorities and resources to accelerate business growth, and commercializing the next generation of Ads products (from representing the customer to advocating for product requirements to ensuring teams are equipped to drive customer growth, product adoption, and business health). This team plays an important role in building excellent go-to-market infrastructure from tooling to enhancing Global Business Organization (GBO) business skills to ensuring flawless execution and operations against desired business outcomes and priorities. GTM has teams embedded in each of the major Ads business areas as well as in global teams that work across the business areas.You will provide critical operational support for the Data Strength Partner Program and serve as a product lead for Google’s Data and Audience Activation products. You will drive alignment between technical execution and cross-functional coordination, ensuring partners and internal teams are equipped to drive data adoption and measurement accuracy.Responsibilities Manage the day-to-day workflow for a portfolio of agencies and technology partners, maintain automated trackers to monitor program health and ensure eligible business divisions are successfully adopting allocated funds. Partner with Agency Partner teams, Business Development (BD), and gTech to prioritize partner sign-ups and resolve technical roadblocks. Align with internal Partner Managers to validate pitch readiness and cross-check partner-submitted invoices against program criteria. Act as the subject matter expert on first-party (1P) data ingestion. Demonstrate understanding on connecting external data sources to Google data manager to measurement and audience activation solutions. Drive the activation of AI-powered audiences on segmentation and strategy across brand and performance campaigns. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.Minimum qualifications: Bachelor's degree or equivalent practical experience. Experience in advertising, consultative sales, business development, online media environment, or marketing role. Preferred qualifications: 1 year of experience in the digital media space, and campaign management using Google Ads platform. Expertise in analytics, AI tools, and business acumen to conduct data-driven analyses and translate complex marketing objectives into actionable, high-impact Google solutions at scale. Knowledge of Google advertising products across search, apps, YouTube, and display. Ability to multitask and grow in fast-paced environments while working toward strategic goals. Excellent communication and influencing skills, with the ability to build client relationships and collaborate effectively with stakeholders to drive seamless project execution. About the jobBusinesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals. As an Account Manager, you will develop an understanding of the advertising industry or verticals to protect and contribute to business growth. You’ll work on tasks within the scope of the team's account plan, supporting and identifying customer needs and translating their objectives into action through campaign implementation, optimization, campaign expansion, and core account hygiene. You will also support provision of data-driven strategic and tactical recommendations to customers, partner teams, and leadership based on analyses and utilize insights to influence others and drive change, and to support customer growth to help ensure Google’s solutions are presented to customers.Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.Responsibilities Build and manage relationships with clients, and develop an understanding of their business issues, marketing objectives, and success metrics. Build an in-depth knowledge of how Google advertising products work and can be used to help meet a wide range of marketing objectives, sharing best practices and troubleshooting complex issues for the team. Work proactively and cooperatively with internal and external stakeholders to ensure workflows and projects are completed on time to a high standard. Plan for, and achieve, business growth targets, through the presentation of Google advertising products/solutions that will help clients to meet their marketing objectives. Deliver consultative business growth recommendations by leveraging data-driven analyses, AI tools, and emerging technologies to meet client objectives and support annual planning. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Cake 求人検索

今すぐCakeに参加!何万件もの求人情報から理想の仕事を見つけよう。