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The Branding Campaign Management is responsible for managing, monitoring, and optimizing branding and marketing projects/campaign. This role acts as the bridge between Management – Marketing – Cross-functional teams, ensuring that brand strategies are executed consistently, on time, within budget, and deliver measurable impact.1.Project Management:Develop, monitor, and update the master timeline for branding marketing projects.Coordinate resources and allocate tasks across internal teams (Marketing, Sales, Finance, Operations, Agency partners).Track progress, control budgets, report risks, and recommend corrective actions.2. Strategic branding:Develop and consolidate branding plans aligned with corporate strategy.Oversee the execution of brand strategies in line with top management direction.Ensure all branding and communication activities align with brand guidelines and long-term positioning.Collect data, analyze project KPIs (SOV, brand health tracking), and recommend improvements.3. Reporting:Prepare regular progress, cost, and performance reports for senior management.Organize update/debrief meetings, document meeting notes, and track action items.4. Stakeholder Management:Work closely with internal stakeholders (Marketing, Sales, HR, Finance, Operations) and external partners (agencies, vendors, event organizers).Manage expectations, ensure alignment, and resolve conflicts during project execution.5. Other task assign by company

Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.Minimum qualifications: Bachelor's degree or equivalent practical experience. 4 years of experience in a management consulting, sales operations, business strategy or corporate advisory role. Preferred qualifications: Experience using SQL or data analytics tools to deliver executive-level insights and recommendations. Knowledge of the e-Commerce or social-commerce landscape and operations. Ability to effectively operate with flexibility in a fluid, high energy, constantly evolving, team environment. Excellent written and verbal communications skills, with the ability to structure a compelling storyline and build presentation decks or documents to support their position and influence executives. Excellent business, problem-solving and data-analysis skills. About the jobAt YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.Responsibilities Analyze partner-level and category-level data to equip partner managers with actionable insights for partner acquisition and activation. Execute and coordinate programs (e.g. 11/11, friday campaigns) with internal partners and cross-functional teams. Drive merchant campaign performance through continuous monitoring and data-backed recommendations. Prepare data-backed business cases to assist SPMs in partner negotiations. Manage the ground-level execution of pilots and experiments, including participant selection and data collection. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

我們正協助一家國際運動品牌，尋找一位能串聯跨部門溝通節奏、整合品牌訊息與商業策略的（資深）整合行銷經理 這個角色將負責將企業目標、品牌故事與市場溝通，整合為一致、且具影響力的年度行銷藍圖，確保品牌溝通方向一致、運作協同，並推動企業整體形象與營運效益的提升。📌 主要職責 1️⃣ 年度整合規劃 建立並管理全年度整合行銷計畫，串聯品牌行銷、企業溝通與內部專案節奏。 將不同部門的重要時程、企劃與溝通節點進行整合，確保整體對外形象一致。 2️⃣ 跨部門專案領導 主導跨部門整合專案，從概念到執行，確保企劃能兼顧品牌、商業與文化層面。 將企業核心目標轉化為有影響力的行銷故事與活動策略。 3️⃣ 通路與內容整合 結合內容行銷、社群、會員經營與數位廣告，打造 360 度整合式行銷方案。 與品牌、公關、成長行銷與零售團隊密切合作，確保策略方向與成效最大化。 4️⃣ 內部協作與專案支援 作為公司內部多個領域（HR、CSR、永續、通路）與行銷部門的主要聯繫窗口。 協調資源與時程，確保跨單位合作順暢，品牌形象一致。 5️⃣ 團隊成長與流程優化 協助建立跨部門協作流程，提升整合行銷效率。 以教練型領導方式，協助內外部團隊建立行銷思維與專案節奏。

We are looking for a results-driven Digital Performance Marketing professional to manage campaign ad platform channels. This role will be instrumental in driving new buyer growth, managing campaign planning, and identifying growth opportunities in collaboration with cross-functional teams.Media planningBuild up the digital media plan as a solution for business and sales objectivesCoordinate task planning for campaign execution, ensuring timelines and deliverables  Campaign Management Optimization:Manage the execution of search, social, and display advertising campaigns.Measure and report performance of all digital marketing campaigns, and assess against goals (CPM, CPC, CPI, CAC…)Identify performance gaps, apply optimizations, and ensure campaigns deliver on key KPIs (CPA1, CAC)Test new formats, audience strategies, and platform features to scale growth.Performance Tracking Analytics:Track and consolidate campaign KPIs (Traffic, Sales)  across all platforms.Provide insights on market trends, competitor activities, and user behavior to guide decision-making.Collaborate with cross-functional teams to align performance reporting with broader marketing and business strategiesProactively observe coordinate with other internal teams to identify business problems, investigate to find out the root causes, and propose solutions.

We are looking for a detail-oriented and performance-driven PMO to manage and optimize content initiatives for cross-border sellers, with a strong focus on livestream operations and seller content performance. This role will play a critical part in driving traffic, engagement, and conversion through structured planning, execution, and performance tracking. 1. Livestream Management for Shopee Global Account (CBOA Account)Develop monthly and weekly livestream plans aligned with business objectivesManage and allocate livestream budgets effectively to maximize ROIOversee end-to-end operations of livestream sessions, ensuring smooth executionMonitor and analyze performance metrics (traffic, conversion, GMV, engagement)Drive monetization by following up on package selling and revenue generation from sellersEnsure high operational standards across 900+ livestream hours per month 2. Livestream Management (MCN-operated Sessions)Collaborate with MCN partners to plan and execute livestream schedulesManage performance tracking for MCN-led sessionsEnsure alignment on campaign objectives, content quality, and seller prioritiesMonitor session performance and provide actionable insights for optimization 3. Seller Content Performance Management (Cross-border Sellers)Track and drive seller participation in livestream activitiesMonitor seller video content output and performanceIdentify gaps and opportunities to improve content productivity and qualityWork closely with internal teams to push seller adoption of content initiativesProvide regular performance reports and insights to stakeholders 4. Price Bidding Project ManagementDrive adoption of pricing and bidding tools/programs among CB sellersSupport rollout of pricing strategies and campaign initiativesMonitor pricing competitiveness and campaign participationIdentify gaps and execute actions to improve adoption and impact

Develop plan, implement activities, manage project reporting of marketing campaigns through celebrity influencer channelsCampaign Management: follow multiple campaigns and projects with excellent attention about KPIs and benchmarks to measure campaign successBrief and manage direct working process with Influencers/ KOL agency to ensure getting output on time with quality as expectedConstantly manage relationships with the owners of important channels to explore potential partnershipsWork closely with Campaign team/Brands Partnership/ Business Development Team/ KOL agency in a fast-paced environment to execute relevant tasksAlways has many ideas, back-up plan to follow the trends on social media  On-site management of KOLs to ensure smooth coordination and performance.Leverage AI tools to support content creation, briefs, campaign reports, and data-driven insights.Analyze project performance to gain clear insights and actionable recommendations for stakeholders 

Chuyên gia Chiến lược Google Ads Cấp cao Ngân sách quản lý: Trên 250.000.000 VNĐ mỗi tháng Về vị trí công việc Chúng tôi đang tìm kiếm một chuyên gia Google Ads dày dạn kinh nghiệm. Bạn cần am hiểu cách xây dựng các chiến dịch bằng cả phương pháp thủ công và các công cụ AI hiện đại. Chúng tôi không chỉ tìm một người quản lý thông thường; chúng tôi tìm kiếm một đối tác có thể giúp doanh nghiệp phát triển vượt bậc. Bạn sẽ quản lý ngân sách hàng tháng ít nhất 250.000.000 VNĐ. Mục tiêu chính là tạo ra doanh thu ít nhất 2.500.000.000 VNĐ mỗi tháng (tương đương chỉ số ROAS 10x). Các chỉ số đo lường hiệu quả Bạn phải có khả năng phân tích dữ liệu theo trình tự logic. Chúng tôi đo lường thành công dựa trên các chỉ số cụ thể sau: Lượt hiển thị (Impressions): Số lượng người nhìn thấy quảng cáo.Tỷ lệ nhấp (CTR): Số người nhấp vào quảng cáo nhờ vào nội dung văn bản và hình ảnh thu hút.Tỷ lệ thoát (Bounce Rate): Đảm bảo người dùng ở lại trang web vì nội dung phù hợp với nhu cầu của họ.Tỷ lệ chuyển đổi (Conversion Rate): Số lượng người dùng thực hiện hành vi mua hàng.Mục tiêu cuối cùng: Duy trì ROAS 10x (hoặc Chi phí quảng cáo trên doanh thu ở mức 10%). Kỹ năng và Kinh nghiệm của bạn Kinh nghiệm chuyên môn: Bạn từng quản lý các tài khoản lớn từ trước khi AI trở nên phổ biến. Bạn hiểu rõ về từ khóa, đấu thầu thủ công và cách thức hoạt động của thuật toán Google.Kỹ năng hiện đại: Bạn biết cách sử dụng AI và máy học (machine learning) để làm việc nhanh hơn và cải thiện kết quả, nhưng vẫn kiểm soát mọi thứ một cách thủ công khi cần thiết.Kết quả thực tế: Bạn đã từng trực tiếp quản lý các tài khoản có ngân sách từ 250.000.000 VNĐ mỗi tháng và có minh chứng về việc đạt được ROAS 10x.Phân tích dữ liệu: Bạn có thể nhìn vào số liệu để tìm ra điểm gây lãng phí ngân sách và khắc phục vấn đề đó.Khả năng sáng tạo: Bạn biết cách viết tiêu đề hấp dẫn và chọn hình ảnh phù hợp để tăng tỷ lệ nhấp chuột. Trách nhiệm chính Quản lý chiến dịch: Quản lý tất cả các loại hình Google Ads, bao gồm: Tìm kiếm (Search), Mua sắm (Shopping), Hiển thị (Display), YouTube và Performance Max.Tối ưu hóa: Thử nghiệm (A/B testing) các tiêu đề và trang đích khác nhau để đạt kết quả tốt hơn với chi phí thấp hơn.Mở rộng quy mô (Scaling): Tăng ngân sách một cách an toàn khi các chiến dịch đạt kết quả tốt.Báo cáo: Lập báo cáo hàng tuần và hàng tháng để chỉ rõ số doanh thu thực tế mà quảng cáo đã mang lại cho công ty. Englishversion: Senior Google Ads Strategist Budget Management: 250.000.000+ VND per month About the Role We are looking for an experienced Google Ads expert. You should understand how to build campaigns using both manual methods and modern AI tools. We do not want a simple manager; we want a partner who can help our business grow. You will manage a monthly budget of at least 250.000.000 VND. Your main goal is to generate at least 2.500.000.000 VND in monthly revenue (a 10X Return on Ad Spend). Performance Metrics You must analyze data in a logical order. We measure success using these specific metrics: Impressions: How many people see our ads.Click-Through Rate (CTR): How many people click our ads because the text and images are good.Bounce Rate: Ensuring that users stay on our website because the content is relevant.Conversion Rate: How many users complete a purchase.The Goal: Maintain a 10X ROAS (or a 10% Advertising Cost of Sales). Your Skills and Experience Professional Experience: You managed large accounts before AI became common. You understand keywords, manual bidding, and how the Google algorithm works.Modern Skills: You use AI and machine learning to work faster and improve results, but you still check the work manually.Proven Results: You have personally managed accounts with250.000.000 VND per month or more. You can show that you achieved a 10X ROAS.Data Analysis: You can look at data to find where a campaign is losing money and fix the problem.Creative Ability: You know how to write good headlines and choose good images to get more clicks. Primary Responsibilities Campaign Management: Manage all types of Google Ads, including Search, Shopping, Display, YouTube, and Performance Max.Optimization: Test different headlines and landing pages to get better results and lower costs.Scaling: Safely increase the budget when the results are good.Reporting: Create weekly and monthly reports that show exactly how much money the ads made for the company.

We are looking for a data-driven and strategic Senior CRM Specialist to join our Growth Marketing team. In this role, you will take ownership of member performance analysis by collaborating with our Hongkong Data team, lifecycle marketing strategies, campaign planning, and CRM performance optimization. Your primary focus will be analyzing member behavior and providing actionable insights to help the team achieve growth objectives. You will also execute lifecycle journeys and CRM campaigns --- including email and LINE push messages --- to drive retention, engagement, and revenue growth. This role requires high collaboration with cross-functional teams including membership, content, performance marketing, e-commerce, digital and data. It also involves building strong networks with our APAC and United teams. ｜YOUR RESPONSIBILITIES｜ 1. Lifecycle Marketing - Develop and execute lifecycle strategies for onboarding new users and enhancing membership value (e.g., through programs such as the United Membership Program). - Manage automated, behavior-based marketing journeys across email, LINE OA push notifications, and other CRM channels. - Monitor performance and identify opportunities for optimization. - Identify opportunities for improving customer journeys and touchpoints. - Collaborate with cross-functional teams (Digital, Data, E-commerce) to deliver seamless user experiences. 2. Campaign Management - Plan and execute multi-channel CRM campaigns, including email and LINE OA messages. - Conduct A/B testing and analyze results to optimize campaign effectiveness. - Work closely with creative and content teams to ensure consistent and on-brand messaging. - Conduct post-campaign analysis to measure impact and refine future campaign strategies. - Monitor campaign costs and ensure projects stay within budget. 3. Customer Lifetime Value (CLV) Management - Develop and implement strategies to increase Customer Lifetime Value (CLV). - Monitor and analyze CLV metrics and make data-driven decisions to enhance customer retention and profitability. 4. Data Analysis and Reporting - Collaborate with the Hongkong Data team for pre-campaign post-campaign member performance reporting. - Collaborate with the Hongkong Data team to analyze member behaviors including purchase frequency, churn risk, retention trends, and engagement metrics to gain insights into behavior, preferences, and trends. - Develop and maintain dashboards and reports to track CRM performance metrics. - Deliver actionable insights and strategic recommendations based on data to achieve growth targets. 5. CRM Systems Management - Oversee the implementation and optimization of CRM systems and tools. - Collaborate with IT and manage external vendors to customize and integrate CRM solutions. Ensure system integrity, data accuracy, and cost-effective maintenance. - Monitor maintenance costs and ensure projects stay within budget. ｜QUALIFICATIONS｜ - Bachelor's in Marketing, Business, or related field; Master's preferred. - 5+ years in CRM with proven success in strategy execution; FMCG or sports industry experience a plus. - Proficient in CRM tools (e.g., Salesforce, OmniSegment) and data analysis. - Strong analytical, communication, and interpersonal skills. - Collaborative team player with cross-functional and external partner experience. - Fluent in English and Chinese (spoken and written). - Thrives in fast-paced, dynamic environments. - Familiar with growth marketing principles; hands-on experience preferred. ｜COMPENTENCIES｜ - Strategic Thinking - Data-Driven Decision Making - Project Management - Customer Focus - Technical Proficiency in CRM Tools ｜WHO ARE YOU｜ - You love to do sports. - You are agile thinking, always adapting to change. - You are proactive, willing to share your opinion. - You are empathetic, creative and have the ability to make proposals. - You are autonomous, extremely rigorous and organized.

1. Demand Performance PlanningLead the consolidation of sales projections from Commercial to build warehouse-level operational plans.Translate sales forecasts into actionable outbound plans and key operational metrics to ensure warehouse operations are well-aligned with business pacing and run efficiently.Monitor actual performance versus projection, identify gaps, and drive adjustment plans to maintain service level and operational efficiency.Regularly review and improve forecast accuracy through data-driven insights and close coordination with related teams.Collaborate with cross-functional stakeholders to design and enhance planning frameworks supporting long-term operational scalability.2. Ops Continuity PlanningLead end-to-end planning for major commercial campaigns and holiday periods, covering volume projection, capacity assessment, and post-event performance review.Partner with Opex, Workforce Management, and Warehouse teams to define capacity targets, manpower plans, and operational KPIs before, during, and after campaign periods.Act as the key liaison between Commercial and Warehouse teams for flash sales, livestreams, and voucher pushes that directly impact warehouse order load.Serve as PIC to monitor execution performance, ensuring operations follow plan and campaign targets are achieved.Anticipate risks and propose contingency plans to ensure operational continuity during network-wide peaks or disruptions.3. Executive Reporting Process ImprovementBuild and maintain dashboards and performance reports to track operational health, forecast accuracy, and campaign outcomes.Translate data into actionable insights to support management decisions and continuous improvement initiatives.Identify process gaps and lead initiatives to enhance planning accuracy, visibility, and efficiency across the warehouse network.Perform other tasks or projects as assigned by the line manager to support overall operational objectives.

We are looking for a motivated and strategic individual with a background in project management, especially in offline campaigns, to oversee and enhance the KOL sign-up onboarding process. This position involves working closely with both internal teams and external agencies to maximize acquisition performance, optimize the registration experience for KOLs and improve the efficiency of the process. Key Responsibilities:KOL Acquisition Strategy Funnel Management OwnershipDefine and lead acquisition strategies across online/offline channels.Build acquisition plans with clear KPIs, audience segmentation, and conversion targets.Analyze funnel performance and identify drop-off points to optimize continuously.Campaign Initiative OwnershipLead large-scale acquisition initiatives (e.g., mass recruitment campaigns, roadshows, referral drives, gamification programs).Collaborate with product teams to ensure campaign alignment with Shopee’s broader marketing objectives.Process Optimization Journey DesignPartner with Product and UI/UX to improve the end-to-end sign-up experience.Identify friction points and propose data-backed improvements to drive higher conversion rates.Agency Partnership ManagementManage agency relationships for offline activation or local KOL sourcing.Ensure deliverables, quality, and timelines are met across all external partners.