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We are looking for a data-driven and strategic Senior CRM Specialist to join our Growth Marketing team. In this role, you will take ownership of member performance analysis by collaborating with our Hongkong Data team, lifecycle marketing strategies, campaign planning, and CRM performance optimization. Your primary focus will be analyzing member behavior and providing actionable insights to help the team achieve growth objectives. You will also execute lifecycle journeys and CRM campaigns — including email and LINE push messages — to drive retention, engagement, and revenue growth.This role requires high collaboration with cross-functional teams including membership, content, performance marketing, e-commerce, digital and data. It also involves building strong networks with our APAC and United teams.

【職務敘述】 你將負責迪卡儂蝦皮商城旗艦店營運，包含分析運動使用者輪廓、收集並分析客戶反饋、使用者體驗、商品銷售趨勢與市場需求，訂定產品線的數位商業策略。透過商品陳列與執行策略，並與跨部門溝通，達成業績目標、提升轉換率和顧客滿意度，擴大運動品牌市占率。 【職務內容】 1. 管理商品陳列與店內內容 - 透過蝦皮後台維護產品上下架、分類管理 - 與設計人員協作，規劃店內商品及視覺內容呈現，以確保商品頁面品牌形象一致 2. 活動檔期規劃與執行 - 獨立規劃並執行促銷與商業活動 - 負責通路商業績效，制定行動計畫，追蹤並推動KPI達成 3. 規劃商品組合 - 監測市場與競品活動，以數據分析優化商品組合與價格定位 - 與供應鏈/物流營運人員協作，追蹤庫存狀態 4. 顧客獲取與體驗 - 提升商品吸引力與曝光度，促進顧客獲取與忠誠度 - 與客服團隊協作，收集分析顧客回饋，優化使用者旅程 Job Description You will be in charge of Decathlon Shopee mall shop management, with data analysis and application to understand sports user profiles, collect and analyze customer feedback, evaluate user experiences, and track product sales trends and market demands to develop digital business strategies for product lines. Through strategic product presentation, execution, and cross-department collaboration, you will work to achieve sales targets, increase conversion rates and customer satisfaction, and expand market share for our sports brands. Key Responsibilities 1. Merchandising Store Content Management - Manage product listings, categorization, and updates via the Shopee backend. - Collaborate with designers to plan in-store product displays and visual content, ensuring consistent brand image across product pages. 2. Campaign Planning Execution - Independently plan and execute promotional and commercial campaigns. - Drive channel sales performance by developing action plans, monitoring results, and ensuring KPI achievement. 3. Product Assortment Planning - Monitor market trends and competitor activities; use data analysis to optimize product mix and pricing strategies. - Collaborate with supply chain and logistics teams to track the inventory level. 4. Customer Acquisition Experience - Enhance product appeal and visibility to boost customer acquisition and loyalty on the platform. - Work closely with the customer service team to collect and analyze feedback, optimizing the user journey.

YOUR RESPONSIBILITIES: 1.You decide the best and innovative supply methods in order to: - achieve an ambitious target in terms of Lead Time of delivery at the right place and with the best cost. - offer the best level of Flexibility and Reactivity to our Custom zone. 2. Pilot Production Planning: You sit with the Planning Department of our suppliers to cooperate, suggest and challenge their choices to guarantee the best service for our customers. 3. Manage orders effectively to ensure the reliable supply to customers, on time delivery and optimize stock. 4. Maintain data quality with defined routine, data analysis of supplier's performance and risk anticipation to propose the best solution on supply. 5. Via cost analysis and continuous improvement mindset, you reach cost optimization and develop suppliers autonomy for sustainable supply chain performance. 工作職責 1.決定最佳和創新的供應方式，以利於： -以最優惠的價格及交貨時間來實現我們的目標。 -為迪卡儂所有零售區域提供最佳的靈活度和最大的彈性來供貨。 2.生產計劃：與供應商的生管部門一起偕同合作，以確保我們的客戶擁有最佳的服務。 3.通過訂單的有效管理，確保生產供應鏈的穩定，同時實現產品交期並優化庫存 4.在定義的工作頻率下,確保資訊的有效性與正確性，並且對供應商的績效和風險進行數據分析與提供解決方案 5. 透過成本分析, 持續改善以達到採購價格最佳化; 並協助提升供應商在供應鏈管理的自主性

The production department at Decathlon, established in Taiwan in 1990, was one of the earliest departments to be set up in the country. Our primary responsibility is to manage suppliers and ensure the timely delivery of excellent products designed and developed in Taiwan to Decathlon stores worldwide. This position will be responsible for Cycle Component and E-bike products. YOUR RESPONSIBILITIES: 1.You decide the best and innovative supply methods in order to: - achieve an ambitious target in terms of Lead Time of delivery in the right place and at the best cost. - offer the best level of Flexibility and reactivity to our Custom zone. 2. Pilot Production Planning: You sit with the Planning Department of our suppliers to cooperate, suggest and challenge their choices to guarantee the best service for our customers. 3. You manage orders effectively to ensure the reliable supply to customers, on time delivery and optimize stock 4. Maintain data quality with defined routine, data analysis of supplier's performance and risk anticipation to propose the best solution on supply. 5. Via Cost analysis and continuous improvement mindset, you reach cost optimization and develop suppliers autonomy for sustainable performance. 6. Build the sense of sustainable development and CSR with the supplier drive them to reach sustainability. 工作職責 1.決定最佳和創新的供應方式，以利於： -以最優惠的價格及交貨時間來實現我們的目標。 -為迪卡儂所有零售區域提供最佳的靈活度和最大的彈性來供貨。 2.生產計劃：與供應商的生管部門一起偕同合作，以確保我們的客戶擁有最佳的服務。 3.通過訂單的有效管理，確保生產供應鏈的穩定，同時實現產品交期並優化庫存 4.在定義的工作頻率下,確保資訊的有效性與正確性，並且對供應商的績效和風險進行數據分析與提供解決方案 5. 透過成本分析, 持續改善以達到採購價格最佳化; 並協助提升供應商在供應鏈管理的自主性 6.與供應商建立社會責任與永續發展的商業模式, 推動並達成設定的各項發展指標。