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Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.Job Description: Senior Architect — Customer-Facing TechnologiesLocation: Flexible/Hybrid Work ModelAt Logitech, we are creating innovative technologies that connect people, drive creativity, and empower collaboration. We are looking for a forward-thinking Senior Architect to design and implement scalable, robust, and cutting-edge solutions for customer-facing technologies. Reporting to the Enterprise Architect, this role will focus on transforming the digital customer experience by optimizing our eCommerce platforms, CRM systems, social media integrations, and advertising technologies.The Team and the Role:Logitech’s Digital Office is a dynamic and service-oriented organization focused on developing impactful business capabilities that support growth and agility. As the Senior Architect, you will play a key role in defining architectures that enhance customer interactions and addressing the technical needs of marketing, sales, eCommerce, and customer service teams. You will lead the strategic design and integration of customer-facing technologies, ensuring they deliver seamless user experiences, operational efficiency, and insights-backed performance.Your ContributionBe Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. Living these behaviors and values will ensure your success at Logitech. As a Senior Architect, you will:Architect Key Customer Interfaces: Design and implement the architecture for customer-facing systems, including eCommerce platforms, CRM solutions, AdTech tools, and social media technologies.Lead Integration and Scalability: Implement strategies for the seamless integration of technologies, ensuring scalable, secure, and high-performing solutions that support global business operations.Collaborate with Cross-Functional Teams: Partner closely with marketing, sales, and customer service teams to define technical needs and translate business goals into actionable solutions.Adopt Emerging Technologies: Evaluate and recommend emerging technologies that can enhance customer engagement and streamline marketing campaigns.Optimize for User Experience: Create architectures that prioritize customer-centric design principles, delivering consistent, responsive, and intuitive user experiences.Govern Architectural Standards: Work within the guidelines set by the Enterprise Architect, ensuring adherence to global technology standards, best practices, and compliance with regulations.Support Data-Driven Decision Making: Build systems that leverage data insights, enabling teams to optimize workflows, monitor KPIs, and enhance performance.Document and Educate: Develop clear documentation of architectural designs and train technical teams to implement and maintain these systems effectively.Key QualificationsTo thrive in this role, you will bring the following skills and experiences:Extensive experience designing and implementing cross-functional solutions for customer-facing technologies, including eCommerce platforms, CRM systems, social media tools, and adtech solutions.Proven success managing large-scale integrations in global environments, with expertise in REST APIs, microservices, and cloud-based platform architectures.Deep expertise with platforms such as Salesforce CRM, Adobe Experience Manager, Marketo, Google Ad Manager, Tag Management, Content Management, Web Analytics, Telephony, or similar SaaS, iPaaS, or PaaS technologies.Familiarity with eCommerce platforms (e.g., Magento, Shopify, BigCommerce) and concepts such as omnichannel experiences, personalization, and payment gateways.Strong understanding of social listening tools and digital ad platforms, e.g., Hootsuite, Talkwalker, Google Ads, Facebook Ads Manager, etc.Exceptional problem-solving abilities and a strong commitment to delivering customer-centric solutions.Expertise with cloud environments, such as AWS, Azure, or GCP for scalability and security of platforms.Preferred QualificationsHands-on experience designing solutions that optimize user data insights and comply with GDPR or global data privacy regulations.Familiarity with modern front-end technologies such as React, Vue.js, or Angular, coupled with a backend understanding of Node.js or similar.Certification in relevant platforms, such as Salesforce Certified Technical Architect or AWS Solutions Architect Certified Professional.Proven track record of embedding SEO, paid media, and analytics into architecture frameworks.Experience managing cross-functional teams in agile environments, with expertise in agile methodologies and DevOps practices.Why Join Us?At Logitech, we believe meaningful collaboration and technological innovation drive impactful solutions. Here’s why working with us will be an inspiring and fulfilling experience:Innovative Environment: Work with cutting-edge tools and technologies, solving complex challenges that shape the future of customer engagement.Supportive Work Culture: Be part of an inclusive and diverse team that values creativity, learning, and authenticity.Flexible Work Model: Enjoy the freedom to craft your working experience with our hybrid and remote options.Professional and Environmental Impact: Use your skills to develop technologies that improve lives while contributing to Logitech’s sustainability and equality goals.How to ApplyWe encourage candidates from all backgrounds and experiences to apply—whether you meet every requirement or bring additional unique strengths. At Logitech, we know diversity inspires innovation and positively impacts our culture.Take on this exciting opportunity to join Logitech as a Senior Architect driving customer-facing technologies, and make your mark on shaping exceptional digital experiences for our global audience.Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at 1-510-713-4866 for assistance and we will get back to you as soon as possible.

Assortment Strategy: Develop assortment plans by leveraging the supply strengths of China, Japan, and Korea, aligning them with the evolving needs of Vietnamese consumers.Growth Project PMO: Lead cross-functional stakeholders to execute strategic growth initiatives, such as Local Fulfillment (LFF), Seller Localization (CNLS/KRLS), and content–ecommerce integration projects.Platform Resource Planning Optimization: Design and optimize price-related marketing schemes and seller programs to drive sustainable business growth.Operational Excellence: Establish efficient operational routines and a robust performance management system to track progress, ensure accountability, and achieve business objectives.Team Building Leadership: Foster a fact-based, results-driven, and growth-oriented team culture 

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.The Team and Role:We are looking for a result-driven talent to join Logitech’s Young Professionals Program as Commercial Management Specialist for our direct eCommerce business. This is an internship role based in London, England.You will join a dynamic group working on the Direct-to-Consumer channel and you will focus on the UK Ireland market. Reporting to the Regional Head (based in Switzerland), you will sit with the local Logitech team in London where you will partner with eCommerce and Category teams to support the revenue growth of Logitech websites.As DTC Commercial Management Specialist, you will be the point of contact for all Direct-to-Consumer activities in UKI. You will help grow the DTC revenue in that market, optimize the consumer experience across the full purchase journey, and report on 360 business performance.This is an exciting opportunity to gain hands-on experience in commercial management for a leading consumer brand, and to work with senior stakeholders across several functional areas.Your Contribution:Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you’ll need for success at Logitech.In this role you will: Help deliver DTC revenue growthAct as the primary point of contact for DTC in UKIHelp ensure DTC involvement in local go-to-market activitiesCoordinate promotional campaigns, new product launches, and seasonal activitiesMonitor channel competitiveness (e.g. pricing, competitor activities), implement response plansOptimize the consumer experience across the full purchase journeyHelp deliver an outstanding shopper experience with a focus on store management (in-stock rate, merchandising) and translation qualityMonitor operational KPIs (fulfillment, delivery times, return rates) Collaborate with consumer experience teams to improve NPS and address ad hoc situationsReport on 360 business performanceTrack and analyze financial KPIs such as demand sales actuals, and progress vs targetsUnderstand the growth formula (traffic, CR, revenue) and how to influence its componentsEstablish and own a monthly business update for UKI DTC.Key Qualifications Preferred Qualifications:For consideration, you must bring the following minimum skills and experiences to our team:Available to work part time whilst continuing studiesFluent in EnglishStudying for a Bachelor’s or Master’s degree in Business, Marketing, or a related fieldStrong interest in eCommerce and consumer marketingProactive, confident and eager to learnExcellent interpersonal communication skills#LI-YS1Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at 1-510-713-4866 for assistance and we will get back to you as soon as possible.

Mô tả công việcBusiness-Driven Product leadershipLead the business-driven product roadmap, strategies, ensuring product solutions align with merchants user needs for merchants rewards.Work with the Product team to drive constant product innovation, introduce new features, UX/UI improvements, and implement product-led growth initiatives;Identify opportunities for A/B testing, experimentation, and rapid iterations to improve product adoption, user engagement and retention;Ensure seamless integration of market insights, user feedback, and competitive intelligence into product development;Lead constant growth improvement initiativesCross-functional Leadership Stakeholder AlignmentPartner with Product, Marketing, Data, and Tech teams to execute growth strategies effectively;Influence senior stakeholders and decision makers by presenting data driven insights and growth recommendations to align priorities across business and product teams;Manage growth initiatives through agile sprints, ensuring efficiency in achieving company goals;Performance Tracking Continuous OptimizationDefine, monitor and analyze key performance indicators (KPIs) to measure and evaluate user growth and product success;Monitor product adoption, retention, and engagement trends, and implement strategic decisions based on data-driven insights;Optimize and scale best practices across the division to drive sustained growth. Regularly report on performance, identifying opportunities for improvement and expansion.Merchants InsightsCollect merchants insights feedback to priority features for product roadmap.Work collab with iPOS, Payment team to integrate merchant rewards.Yêu cầu công việcBachelor's degree in Marketing, Business, Tech, or a related field; MBA is a plus;6+ years in product management, growth strategy, or business-led product expansion;Proven track record of successfully growing B2C users through product-led growth initiatives;Prior experience in B2C platform growth with a strong understanding of B2C user behavior;Knowledge of C2C network effects and user-generated content is a plus;Strong strategic thinking and analytical skills, able to translate data into actionable insights;Ability to link product and business metrics, ensuring alignment between growth and product objectives;Proficiency in product management disciplines, from discovery to delivery and launch;Strong knowledge of marketing, fintech, banking, eCommerce, and machine learning for recommendation systems is a plus;Proven team leadership and cross-functional collaboration experience. Excellent stakeholder management and ability to influence teams;Strong communication and presentation skills to convey complex ideas clearly.

As a(Senior) Team Leader – Merchant Solution, you will identify, design, and scale merchant solutions that address merchant needs and drive long-term growth for MoMo’s Enterprise Payment Business Solutions (EPS) ecosystem. You will lead the end-to-end process — from insight discovery to solution rollout working cross-functionally to turn merchant pain points into practical, scalable initiatives that enhance engagement and performance.Mô tả công việcLead merchant insight discovery: conduct research, categorize pain points, and synthesize business needs across verticals; translate insights into scalable solution ideas;Collaborate with Product, Tech, and Data teams to design and test new features or services;Plan and run pilot programs with selected merchants; evaluate adoption, ROI, and business impact;Refine and scale successful solutions, building playbooks and toolkits for broader rollout;Work with internal teams (BD, Marketing, Finance, Growth) to align execution and ensure merchant adoption;Own and manage merchant co-funding/merchant funding budgets, working with BD and other teams to plan proposals, allocate resources, and ensure efficient fund usage to achieve KPIs on budget utilization and MAU growth across merchant tiers and categories;Yêu cầu công việcBachelor’s degree or higher in Business, Marketing, Economics or related fields;4-6 years of experience in Product Marketing, or Business Solution, or related roles within Fintech, Ecommerce, SaaS sectors or other technology companies (required);Product and growth mindset — understands both merchant operations and platform dynamics.Excellent stakeholder management across Product, BD, Data, Marketing, and Finance.Strong execution, problem-solving, and communication skills.Personality: Proactive, decisive, collaborative, and detail-oriented.Soft skills: Logical thinking, presentation, project management, negotiation, and people leadership.

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.This internship requires availability for 24 months, is based in Munich, Germany, and must be completed part-time alongside ongoing studies, with full-time availability during the summer break.The Team and the Role:We are looking for a result-driven talent to join Logitech’s Young Professionals Program as Commercial Management Specialist for our direct eCommerce business. This is an internship role based in Munich, Germany.You will join a dynamic group working on the Direct-to-Consumer channel and you will focus on the DACH market (Germany, Austria, Switzerland). Reporting to the Regional Head (based in Switzerland), you will sit with the local Logitech team in Munich where you will partner with eCommerce and Category teams to support the revenue growth of Logitech websites in DACH.As DTC Commercial Management Specialist, you will be the point of contact for all Direct-to-Consumer activities in DACH. You will help grow the DTC revenue in that market, optimize the consumer experience across the full purchase journey, and report on 360 business performance.This is an exciting opportunity to gain hands-on experience in commercial management for a leading consumer brand, and to work with senior stakeholders across several functional areas.Your Contribution:Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you’ll need for success at Logitech. In this role you will:Help deliver DTC revenue growth in DACHAct as the primary point of contact for DTC in DACHHelp ensure DTC involvement in local go-to-market activitiesCoordinate promotional campaigns, new product launches, and seasonal activitiesMonitor channel competitiveness (e.g. pricing, competitor activities), implement response plansOptimize the consumer experience across the full purchase journeyHelp deliver an outstanding shopper experience with a focus on store management (in-stock rate, merchandising) and translation qualityMonitor operational KPIs (fulfillment, delivery times, return rates) Collaborate with consumer experience teams to improve NPS and address ad hoc situationsReport on 360 business performanceTrack and analyze financial KPIs such as demand sales actuals, and progress vs targetsUnderstand the growth formula (traffic, CR, revenue) and how to influence its componentsEstablish and own a monthly business update for DACH DTC.Key Qualifications:For consideration, you must bring the following minimum skills and experiences to our team:Available to work part time whilst continuing studiesFluent in German and EnglishStudying for a Bachelor’s or Master’s degree in Business, Marketing, or a related fieldStrong interest in eCommerce and consumer marketingProactive, confident and eager to learnExcellent interpersonal communication skills#LI-RD1Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at 1-510-713-4866 for assistance and we will get back to you as soon as possible.

Mô tả công việcDefine product strategy and roadmap:Develop and execute a product roadmap aligned with business goals and company objectivesDefine KPIs and metrics to measure product performance and impact.Lead Product Development, Product Innovation and Improvement:Oversee product discovery, feature prioritization, A/B testing, and timely delivery with cross-functional teams.Ensure high product quality and best-in-class user experience through careful exploration, continuous iteration and optimizing different UI/UXDrive growth initiativesAnalyze customer behavior and growth drivers to develop scalable growth strategies.Evaluate market trends and competitor insights to identify new opportunities.Leverage data-driven decision-making to optimize product adoption and performance.Transform User Insights into Product ExcellenceAnalyze data trends, user behavior data, conduct user research to drive product improvements.Prioritize features and optimize usability based on customer insights.Implement feedback loops for continuous iteration and alignment.Use A/B testing and cohort analysis to validate and refine product decisions.Ensure customer feedback is integrated into the product roadmap for continuous improvement.Manager and Optimize Product PerformanceTrack key product performance metrics and make data-driven decisionsEnsure continuous iteration, optimization, and alignment with business objectives.Yêu cầu công việcBachelor’s degree in Marketing, Business, Tech or a related field; MBA is a plus;Minimum of 6 years of experience in product management and growth with a proven track record of successfully growing B2C users via product-led growth initiatives;Prior experience in B2C platform growth is required. Strong understanding of B2C user behavior, product-led growth strategies. Understanding of C2C network effect, user-generated content is a plus;Understanding of marketing, fintech, banking, ecommerce, machine learning for recommendation problems is a strong plus;Excellent strategic thinking and analytical skills, with the ability to translate data into actionable insights. Able to link between product and business metrics;Exceptional communication and presentation skills, with the ability to convey complex ideas in a clear and compelling manner;Strong leadership and team collaboration skills, with the ability to influence and work effectively across cross-functional teams;Proficiency in product management disciplines, from discovery to delivery to launching.

Mô tả công việc1. Product DevelopmentPropose ideas, features, and initiatives for the product roadmap, contributing directly to the overall product strategy.Manage product backlog, write user stories, and collaborate with Engineers/Designers/Marketing/Operation teams… to ensure features are delivered with high impact and business value.Research user insights, market trends, and emerging technologies to propose product enhancements.Monitor feature performance and continuously optimize for adoption and engagement.2. Data InsightsAnalyze user behavior and engagement data to identify growth opportunities and user experience improvements.Actively transform insights into actionable initiatives, suggesting both quick wins and mid-term improvements.3. CollaborationWork closely with cross-functional teams including Engineering, Design, Data, and Marketing.Communicate, present, and negotiate effectively with stakeholders to align product priorities and ensure smooth delivery.Support the Team Leader in reporting product performance, updating the roadmap, and engaging stakeholders.Yêu cầu công việcBachelor’s degree in Economics, Information Technology/Engineering, or related fields.3-4 years of experience in product development, business analysis, or related roles.Background in fintech, ecommerce, online platforms, or social/gaming applications is preferred.Experience in gamification, growth hacking, or user engagement projects is a strong plus.Strong customer empathy and deep understanding of user behavior.Proficient in wireframing tools (e.g., Figma) and task management tools (e.g., Jira, Trello).Basic data analytics skills and ability to interpret dashboards.Excellent communication, presentation, and stakeholder negotiation skills.Ability to turn insights into actionable product improvements.Proactive mindset in researching, learning, and proposing new product directions.Knowledge of gamification mechanics, user engagement, and social behavior is a strong advantage.English Communication.Energetic, eager to learn, and growth-oriented.Positive mindset, collaborative, and a strong team player.Passionate about social impact and community-driven initiatives.

We are looking for a Product Manager at MoMo to lead the development of features for BillPay and Public Services.This role involves understanding market and user needs, analyzing business requirements, and designing end-to-end product solutions to successfully launch products, improve user experience, and achieve business goals.Mô tả công việcDefine product strategy and roadmap:Develop and execute a product roadmap aligned with business goals and company objectivesDefine KPIs and metrics to measure product performance and impact.Lead Product Development, Product Innovation and Improvement:Oversee product discovery, feature prioritization, A/B testing, and timely delivery with cross-functional teams.Ensure high product quality and best-in-class user experience through careful exploration, continuous iteration and optimizing different UI/UXDrive growth initiativesAnalyze customer behavior and growth drivers to develop scalable growth strategies.Evaluate market trends and competitor insights to identify new opportunities.Leverage data-driven decision-making to optimize product adoption and performance.Transform User Insights into Product ExcellenceAnalyze data trends, user behavior data, conduct user research to drive product improvements.Prioritize features and optimize usability based on customer insights.Implement feedback loops for continuous iteration and alignment.Use A/B testing and cohort analysis to validate and refine product decisions.Ensure customer feedback is integrated into the product roadmap for continuous improvement.Manage and Optimize Product Performance:Track key product performance metrics and make data-driven decisionsEnsure continuous iteration, optimization, and alignment with business objectives.Yêu cầu công việcBachelor’s degree in Marketing, Business, Tech or a related field; MBA is a plus;Minimum of 6 years of experience in product management and growth with a proven track record of successfully growing B2C users via product-led growth initiatives;Prior experience in B2C platform growth is required. Strong understanding of B2C user behavior, product-led growth strategies. Understanding of C2C network effect, user-generated content is a plus;Understanding of marketing, fintech, banking, ecommerce, machine learning for recommendation problems is a strong plus;Excellent strategic thinking and analytical skills, with the ability to translate data into actionable insights. Able to link between product and business metrics;Exceptional communication and presentation skills, with the ability to convey complex ideas in a clear and compelling manner;Strong leadership and team collaboration skills, with the ability to influence and work effectively across cross-functional teams;Proficiency in product management disciplines, from discovery to delivery to launching.

We are partnering with a leading international music technology company to hire a highly experienced Paid Media Director to build and lead a world-class in-house paid media function. This role will be a key architect of the company’s global growth engine, owning paid media strategy across DTC, Marketplace, and B2B channels. You will work cross-functionally with Marketing, BI, Creative, E-commerce, Product, and Finance teams to drive scalable, data-driven growth through performance marketing. 🎯 Role Mission Build and scale a best-in-class in-house paid media organizationLead global omni-channel paid media strategy across the full funnelEstablish robust experimentation, creative testing, and measurement frameworksDrive sustainable revenue growth through data, creativity, and operational excellence 💼 Key Responsibilities 1. Build In-House Paid Media Capabilities Design and implement paid media workflows, SOPs, and operating systemsEstablish strong cross-functional collaboration with Marketing, BI, Creative, E-commerce, and Product teamsBuild scalable structures for campaign planning, testing, reporting, and creative iterationIntegrate AI tools and advanced automation into the paid media operating model 2. Develop Omni-Channel Paid Media Strategy Define the role of each channel across the funnel (Meta, Google, TikTok, YouTube, Amazon Ads, and emerging platforms)Develop full-funnel strategies covering acquisition, remarketing, retention, and expansionOwn budget allocation methodology using MER, marginal return analysis, and incrementality frameworksEvaluate and launch new platforms to diversify growth and extend reach 3. Build Creative Engine Performance Content Strategy Design and own a structured creative testing frameworkPartner closely with marketing and creative teams to ideate, brief, and produce performance-driven contentEstablish rapid iteration processes to scale winning creatives efficientlyTranslate audience insights into clear creative direction 4. Develop Omni-Channel Measurement Analytics (with BI) Build cross-platform reporting and attribution systems, including off-platform and channel sell-through trackingDefine KPI architecture across channels and funnel stagesLead incrementality testing initiatives (e.g. geo tests, lift studies)Leverage analytics to inform strategic budget decisions and growth opportunities 5. Leadership Cross-Functional Impact Act as the strategic owner of paid media ROI and customer acquisition efficiencyCollaborate with E-commerce, CRM, Creative, Product, and Finance teams on growth initiativesMentor, develop, and scale the paid media team