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Develop and execute content strategies across digital platforms (web, social media, email, newsletter, in-appetc.).Create, curate, and optimize content in Mandarin and English to drive engagement and conversions.Ensure brand consistency across all communication channels.Conduct market research to understand customer needs and trends.Optimize content for SEO and analyze performance metrics.Collaborate with marketing, product, and design teams to align content with business goals.Manage localization and translation efforts to ensure cultural relevance.