Responsible for the development, operation, and optimization of the entire Gamification Donation Platform, including key products such as:
Heo Dat (Piggy Bank), Heo Di Bo (Walking Pig), Heo Dat Lucky Wheel, Heo Dat School,
Heo Dat Community (both in-app and out-app),
Vi Nhan Ai (Charity Wallet),
and new gamification initiatives to be launched during 2026–2027.
Key goals of this role:
Build and operate a social gamification ecosystem engaging millions of MoMo users.
Drive sustainable growth through user experience, social impact, and business efficiency.
Integrate gamification activities with MoMo’s ecosystem services, particularly Donate by Purchase and Bundling BU Services.Mô tả công việc1️⃣ Product Development Management
Lead the Product Operation teams in developing, expanding, and optimizing all gamification products.
Manage the overall product roadmap, ensuring alignment between user experience, data, operations, and growth.
Design and improve missions, rewards, quests, leaderboards, and events to drive engagement and retention.
Ensure all features and campaigns have clear performance indicators (KPIs, data tracking, ROI).
2️⃣ Design Operation of Donate by Purchase (CSR for Business)
Serve as the product and operation owner for the Donate by Purchase solution, enabling businesses to execute CSR initiatives directly on MoMo.
Collaborate closely with the Growth Marketing Partnership team to:
Understand CSR objectives of merchants and enterprise partners.
Design suitable product solutions: donation mechanism, reward logic, user journey, gamification flow.
Create seamless B2B2C journeys connecting businesses – users – donation projects.
Monitor campaign performance via key metrics: participating merchants, donation transactions, user engagement, social impact, and earned media.
3️⃣ Bundling Cross-BU Collaboration
Collaborate with MoMo BU Services (Payment, QR Merchant, Bill Pay, Insurance, Money Transfer, Financial Services) to develop bundled gamification solutions that drive cross-service growth.
Co-design campaigns, missions, and mini-games linking gamification mechanics with MoMo’s services.
Evaluate campaign outcomes based on:
User overlap rate between Gamification and BU services.
Transaction frequency, retention uplift, MEU growth.
Propose initiatives supporting MoMo’s 2026 strategic OKRs on ecosystem engagement and user growth.
4️⃣ Operations Quality Management
Establish and manage end-to-end operations for all in-app games, events, and features.
Oversee product quality assurance, including QA, test cases, issue tracking, release checklists.
Collaborate with Tech, Data, CS, and Operations teams to troubleshoot issues and optimize performance.
Develop standard operating procedures (SOPs) to ensure operational consistency and scalability.
5️⃣ Data Analytics Continuous Optimization
Monitor and analyze user data: MEU, MAU, retention rate, donation conversion, overlap metrics.
Partner with Data Growth teams to extract actionable insights, conduct A/B testing, and drive product improvements.
Ensure all product decisions are data-driven and deliver measurable outcomes.
6️⃣ Team Management Capability Development
Manage a team of 5–7 Product Owners Operation Executives.
Coach team members to adopt a product-thinking, data-driven, innovation-oriented mindset with continuous learning.
Build a proactive, accountable, and collaborative working culture.
7️⃣ Other Duties as Assigned
Undertake other tasks assigned by the line manager, aligned with departmental goals.
Support senior management in special projects or strategic initiatives within the Gamification Donation Platform.Yêu cầu công việc5–7 years in Product Management, Operations, or Gamification within fintech, e-commerce, or tech platforms;Minimum 2 years of experience leading teams of 5+ members;Product lifecycle, gamification design, CSR/donation models, payment flow, user experience;Product strategy, project execution, operation management, data analytics;SQL/BI/Excel proficiency is a plus; A/B testing, dashboard KPI reporting;Data-driven, user-centric, innovation-oriented, practical problem solving, continuous learning;Fluent in English (TOEIC 650+ / IELTS 6.0+ preferred);Graduated from university with a major in Economics, Business Administration, Marketing, Information Technology, or equivalent;Strong community values and passion for social impact;Creative and innovative thinker – ready to experiment, act, and evolve;Deep customer empathy and user-centric mindset;Logical, systematic, and decisive work style;Resilient under pressure, with the ability to inspire and empower the team.