*此為派遣職缺,有意者請投遞*【職責說明】協助德國知名運動品牌,結合運動、時尚與創新科技,於電商平台提供消費者高品質的產品與優質的購物體驗。【工作內容】1. 負責品牌於主要電商平台(Shopee/momo/Yahoo)之電子商務營運與銷售成長。2. 規劃與執行電商業務策略,包含商品組合、促銷活動、檔期規劃與站內陳列,提升零售品牌於平台之銷售表現。3. 透過數據分析,持續優化電商平台流量、轉換率(CVR)與消費者購物體驗。4. 規劃與管理數位媒體投放(RMN、Meta、Google Ads),提升品牌曝光與投資報酬率(ROI)。5. 負責電商平台品牌旗艦店之內容與視覺管理,確保符合運動品牌形象與全球品牌規範。6. 作為電商平台合作夥伴之主要窗口,進行活動溝通、資源協調與關係經營。7. 製作並分析每週/每月電子商務營運與銷售報告,提出具體優化建議。8. 與第三方營運夥伴及內部團隊協作,確保電商業務、客服與物流流程順暢。【Purpose Overall Relevance】 • As part of the adidas Platform eCommerce team, you will be responsible for driving sustainable sales growth for designated platforms (Shopee/momo/Yahoo). Your mission is to deliver an integrated, premium consumer journey that ensures a seamless brand experience from discovery to conversion.【Key Responsibilities】Commercial Performance Optimization• Drive Sales Growth: Achieve sales targets and KPIs via effective product assortment, promotion scheme, site merchandising and media mix. • Conversion Optimization: Continuously monitor and improve store traffic and conversion rates (CVR) through data-driven insights.• Media Management: Manage media mix (RMN, Meta, Google Ads) to drive high-quality traffic while optimizing ROI. 【Store Management Merchandising】• Site Merchandising: Manage Marketplace flagship store site merchandising, developing brand/product content aligned with brand guideline with creative agency and platform partners for the best consumer journey and conversion to sales.【Partnership Operations】• Platform Relations: Act as the key contact for platform partners regarding event planning, traffic management, and relationship building.• Reporting: Deliver comprehensive weekly and monthly business reviews to track performance and identify growth opportunities.• Operational Excellence: Collaborate with Third-Party (TP) partners to ensure high-quality execution across platform operation, customer service, and logistics. 【Key Relationships】• Internal: Brand Activation, Retail, Merchandising, Supply Chain, Finance, and IT.• External: Platform partners, Operational Partners (TP) and creative agencies
2 years of experience required
No management responsibility