Campaign Management:
Set up, manage, and optimize digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, Instagram, TikTok, LinkedIn).
Monitor and adjust bids, budgets, and targeting to ensure campaigns meet performance goals.
Implement A/B testing strategies to optimize ad creatives, targeting, and placements.
Performance Analysis:
Analyze campaign performance data using analytics tools (e.g., Google Analytics, Facebook Analytics) to identify trends, insights, and areas for improvement.
Generate detailed performance reports for clients and internal teams, highlighting key metrics, results, and recommendations.
Optimization:
Continuously optimize campaigns to improve key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversion rates.
Develop and implement strategies to enhance ad relevancy, audience segmentation, and conversion paths.
Stay updated with the latest platform features, industry trends, and best practices to ensure optimal performance.
Client Collaboration:
Work closely with account managers and clients to understand campaign goals, target audiences, and budget constraints.
Provide strategic recommendations to clients for campaign improvements and new opportunities.
Present campaign performance reports and optimization strategies in client meetings.
Budget Management:
Manage campaign budgets effectively, ensuring optimal allocation of spend across channels and initiatives.
Track spending against budgets and make adjustments as needed to achieve ROI targets.
1 years of experience required
No management responsibility