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PURPOSE AND SCOPE OF ROLE We are expanding our core team and looking for Senior Planners who are the "architects" of our success. As a Senior Strategic Planner, you will be the driving force behind our projects—from the first spark of an idea to the final winning proposal. We need a master storyteller and strategic thinker who can navigate the complexities of a brief, craft compelling event concepts, and command a room during a competitive pitch. KEY RESPONSIBILITIES Deeply analyze client briefs, market trends, and consumer insights to define sharp strategic directions.Lead brainstorming sessions and actively contribute "Big Ideas" and Creative Concepts for Event, Engagement Activities, and Customer Journeys.Take full ownership of drafting and visualizing high-quality PowerPoint decks with logical flow, aesthetic layouts, and persuasive storytelling.Write detailed activity flows, agendas, MC/Video scripts, and catchy headlines/taglines that align with the core concept.Direct and collaborate closely with the Design Team to visualize concepts (Moodboards, Key Visuals, 3D Mockups) effectively.Act as the key presenter during competitive pitches; confidently present ideas, tell the brand's story, and convince clients (FMCG Retail).Hand over the approved concept clearly to the Account and Operation teams for execution.

Product ManagementDevelop a deep understanding of Shopee Ads products (Product Ads, Shop Ads, Brand Ads, Livestream Ads, Video Ads) and their evolving features.Manage the product pipeline, localize, launch, and optimize new features and products for the Vietnam market.Stay ahead of industry trends and competitor offerings to inform product positioning and strategy.Handle and resolve product-related tickets and inquiries from both internal teams and sellers, ensuring timely responses and accurate solutions.Synthesize feedback from tickets to identify recurring issues, propose product enhancements, and improve user experience.Marketing Seller EngagementContinuously assess market needs, seller pain points, and industry dynamics to shape education programs, engagement strategies, and product positioning.Educate sellers on how to effectively use Shopee Ads through guides, tutorials, webinars, and workshops tailored to different experience levels.Create and maintain a comprehensive knowledge base with up-to-date product information, case studies, and best practices.Design and execute targeted marketing initiatives to promote Shopee Ads adoption and highlight success stories.Engage with the seller community via forums, events, and feedback channels to address concerns, share insights, and strengthen relationships.Monitor adoption and campaign performance to identify opportunities for improvement and refine both education and marketing strategies. 

Please visit this Google Careers posting for the Vietnamese-translated version of this role.Minimum qualifications: Bachelor's degree or equivalent practical experience. 9 years of work experience in product marketing, brand marketing, direct marketing, marketing strategy or consulting. Ability to communicate English and Vietnamese fluently to engage with stakeholders in this region. Preferred qualifications: MBA or advanced degree in a related field. Experience in managing direct and cross-functional teams to increase company business growth and awareness through marketing efforts. Understanding of Google's position, and of the search, online advertising, or web publishing markets along with the ability to determine the optimal way to position products in the market. Ability to analyze products, customers, market dynamics, and working on a variety of product related challenges. Ability to develop strategy, driving alignment with executive stakeholders, and inspiring teams to achieve common goals. Ability to build teams, as well as attract and retain talent. About the jobWhether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. Responsibilities Pioneer the search and online brand advertising markets, supporting Google's growth and business generating efforts in Vietnam, and create an excellent localized view and go-to-market strategies on global approaches around new product launches. Drive the development and implementation of Google Vietnam’s marketing plans for advertisers, developers, and publisher products (including marketing campaigns) in partnership with products, sales, Comms and Business Development teams. Uncover insights about Vietnamese users, small business owners, key opinion formers and the digital ecosystem to inform initiatives and marketing strategies. Evaluate marketing opportunities and initiate programs to increase awareness of Google products through development of creative programs, brand awareness campaigns and promotions. Internalize and bring to life the Google brand, mission and values in a single cohesive narrative around Google’s commitment to the country throughout the different initiatives that are launched. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Please visit this Google Careers posting for the Vietnamese-translated version of this role.Minimum qualifications: Bachelor's degree or equivalent practical experience. 5 years of experience in digital media, sales, marketing, or product roles. Experience identifying and recommending ways to improve product and customer strategy. Preferred qualifications: Experience working in Southeast Asia markets, in mobile app or mobile ads business across casual gaming, e-commerce, travel and fintech verticals. Understanding of Google app ads solutions across performance and measurement. Understanding of app and mobile marketing ecosystem and other mobile user acquisition platforms. Ability to build and manage successful joint business plans with key cross functional partners. About the jobBusinesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals. In this role, you will unlock the full potential of the app ecosystem and help app advertisers cultivate an install base of active users that can drive business outcomes for the business. You will align product conversations with key business needs. You will be the link between ad products like app campaigns and all of the new features being developed into it, among them campaigns for iOS, Return on Ad Spend (ROAS), web to app connect and more. You will manage the client success in the app ecosystem and understand various different measurement approaches used in the app space by attribution partners (e.g., Appsflyer, Adjust etc.) as well as the newer measurement changes brought about by iOS.Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.Responsibilities Lead frontline selling efforts across all Google's app solutions for the largest and highest opportunity accounts in Southeast Asia and South Asia frontier markets. Partner with sales teams to gather client requirements, provide guidance on app best practices, and apply technology and product knowledge to address customer's business and technology needs. Maximize revenue by ensuring high adoption of Google app campaign products in the market. Advocate new app features and assist clients in the adoption of new products via upgrades and migrations to build long-term success. Build and foster long-term C-level relationships with client decision makers and their agency counterparts to build long-term marketing strategies. Craft compelling executive narratives that position Google products to critical business priorities. Participate in the analysis and research for complex technical issues and work with executive product management teams. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

MoMo is one of Vietnam’s very first tech unicorns. We offer more than 100 payment, financial and lifestyle services that make life more convenient, simpler and easier for you to enjoy. As our brand is accelerating quickly, we are reforming and expanding our marketing team to prepare for the exciting journey ahead.We are looking for an enthusiastic and seasoned brand strategist to join us. Our team is a well-blended mix of creative junkies, brand lovers, media performers, product developers, and number crunchers. Together, we hope to build the most unique and beloved tech brand in Vietnam.You will be joining a team of fun, young-at-heart, dynamic and fast paced individuals who embrace growth. As a brand strategist, you will help drive our brand and brand extensions towards the next tipping point. Mô tả công việcBrand StrategyAct as an in-house brand strategist to define our brand and product positioning.Build the core brand attributes that are associated with your defined positioning.Collaborate with our in-house creative team to develop the brand identity and narrations.Work closely with our business team to define the brand annual jobs to be done and marketing KPIs.User and Market InsightsStay on top of user, media landscape and market trendsHave a genuine empathy for our users and be able to harvest relevant insights and unmet needs that MoMo can leverage on.Creative Project ManagementBe able to develop an overall communication framework and turn business objectives into insightful and inspiring creative briefs. Select the right campaign approach that ticks.Act as the key PMO to manage our marketing campaigns. Work closely with in-house creative team and other agencies, partners, production houses in the process of creative production. Source the best creative partners to create meaningful and impactful communication works.Collaborate with our media team to deliver the creatives according to plan.Manage complicated creative work streams to ensure on-time in-full deliverables. Work in sync with other cross-functional teams and manage our stakeholders’ expectations along the way.Resource and Budget ManagementManage the assigned budget of your projects.Track and analyze campaign effectiveness. Provide recommendations to optimize the campaign and improve our long term marketing performance.Team Building and LeadershipCoach fresh talents in our team.Inspire others with our brand spirit.Help us build our openness and strong collaboration culture within the in-house creative team.Yêu cầu công việcBachelor’s or Master’s degree in Communications, Public Relations, Journalism, Political Science, or a related field.Strong marketing, branding, communication or advertising background.At least 8-10 years working in brand marketing, brand agencies, ad agencies, in-house creative team or other positions with equivalent experience.You have a wide range of experiences across different creative formats and channels: digital, social, TV, OOH, social outreach, KOL, music marketing etc.Business drivenYou enjoy the creative processYou are a solid project manager.You are fast paced and flexible.You can be both a team leader and player.You don't settle for mediocre. You enjoy the thrill of doing something new and raising the bar.You have excellent communication skills and a high level of empathy and openness.

MoMo is one of Vietnam’s very first tech unicorns. We offer more than 100 payment, financial and lifestyle services that make life more convenient, simpler and easier for you to enjoy. As our brand is accelerating quickly, we are reforming and expanding our marketing team to prepare for the exciting journey ahead.We are looking for an enthusiastic marketer to join us. You will work alongside a dynamic team of communication, media and inbound marketers and play a critical role in shaping our marketing engine for future success in the age of AI.We hope to get a great mind-like individual to join us and co-drive our brand towards the next tipping point.Mô tả công việcMarketing Calendar PlanningWork closely with our business leadership team to define strategic priorities, develop functional jobs to be done and marketing KPIs.Turn the jobs to be done into strategic projects, investment plans and marketing calendars. Strategic projects are usually new product development, market expansion, reaction to market dynamics, etc.Campaign ExecutionBe able to develop an overall communication framework and turn business objectives into insightful and inspiring creative briefs. Select the right campaign approach that ticks.Act as the key PMO to manage our marketing campaigns. Work closely with in-house creative team and other agencies, partners, production houses in the process of creative production. Source the best creative partners to create meaningful and impactful communication works.Manage complicated creative work streams to ensure on-time in-full deliverables. Work in sync with other cross-functional teams and manage our stakeholders’ expectations along the way.Marketing Expertise BuildingAct as an internal consultation for other business units on marketing expertise: message, channels, tools and tactics.Be the lead of AI application: build tools and new ways of working to improve marketing effectiveness and efficiency utilizing the latest advancement in AI.Resource and Budget ManagementManage the assigned budget of your projects.Track and analyze campaign effectiveness. Provide recommendations to optimize the campaign and improve our long term marketing performance.Yêu cầu công việcBachelor’s degree in Marketing, or a related fieldStrong marketing, branding, communication or business background. At least 4 years working in brand marketing, business development, brand agencies, ad agencies, in-house creative team or other positions with equivalent experience.You have a wide range of experiences across different creative formats and channels: digital, social, TV, OOH, social outreach, KOL, music marketing etc.You enjoy the creative process and can inspire others once you believe in something.You don't settle for mediocre. You enjoy the thrill of doing something new and raising the bar.You are a solid project manager.You are fast paced and flexible.You can be both a team leader and player.

Plan and execute promotion strategies to acquire, retain, and reactivate users at different lifecycle stages.Optimize promotion schemes to maximize efficiency and impact on user growth.Lead cross-functional growth initiatives, working with Business Intelligence, Product, and Operations teams to drive execution.Analyze user behavior and conversion funnels to refine strategies.Monitor key performance metrics (KPIs) and provide insights for continuous optimization.Manage in-app out-app marketing assets supporting users growth execution, ensuring seamless and timely campaign execution.Identify and troubleshoot campaign issues, optimizing performance proactively.Conduct market research, competitive analysis on users-related trends to provide actions initiatives for users growth.Other tasks as assigned by the line manager. 

We are building one of the most engaging gamification-driven social impact platforms in Vietnam, where millions of users can turn everyday actions into meaningful contributions for society. We are looking for a Manager – Growth Marketing to lead user growth, partnership development, and community activation — turning small ideas into large-scale movements. This is not a traditional marketing role. This is a role for someone who can build and scale a growth engine that connects product, community, and impact.In this role, you won’t just grow a product — you will help shape how millions of people engage in doing good every day. Every campaign you lead will:Drive large-scale charitable initiatives.Engage millions of users in meaningful actions.Turn technology into a powerful driver for social impact.Mô tả công việc1.Growth Strategy User EngagementDevelop and execute growth strategies for gamification products such as Heo Đất, Walk with MoMo, Ví Nhân Ái, and new gamesDesign and optimize growth loops and gamification mechanics to drive: MAU , MEU, Retention, Social sharingContinuously run and iterate growth experiments to unlock new leversWork closely with Product Team to improve user journeys and engagement systems2. Campaign Marketing Community ActivationLead the planning and execution of community-driven campaigns and fundraising initiativesBuild scalable formats such as: Social challenges, Community campaigns, Viral contentManage and grow key channels:Social mediaInfluencers / KOLsCommunity groupsTurn campaigns into engagement loops and community movements3. Partnership Ecosystem DevelopmentManage and develop partnerships relationship with: NGOs, CSR-driven enterprises, Brands, Social enterprises (current partners and partners new)Design partnership models such as: Donate-by-activity, Donate-by-purchase, CSR campaignsDrive co-marketing and co-branding initiatives that create win-win outcomes: business growth, brand value, social impact4. Data-driven GrowthDefine and track key metrics: MAU, MEU, Retention, Engagement rate, Donation conversionUse data to continuously optimize: Campaign performance, User journeys, Growth experimentsYêu cầu công việc Experience 5+ years of experience in: Growth Marketing / Digital Marketing/ Partnership / Business Development Proven track record in driving growth for digital products or platforms. Experience leading teams and managing cross-functional initiatives 2. Education · Bachelor’s degreeor higher in a relevant field (e.g., Economics, Marketing, Business, Communications, Social Sciences). · StrongEnglish communicationskills (IELTS ≥ 6.0 or TOEIC ≥ 700, or equivalent). 3. Mindset Core Values Strong ownership — you take ideas from zero to execution and own the outcome Impact-driven — you care deeply about the value created for users and society Speed execution — you move fast, test fast, and learn continuously Collaboration-first — you work effectively across Product, Tech, and Business teams 4. Growth Creativity Strong ability to: Capture trends and user insights quickly Turn insights into viral, scalable campaign concepts Design simple but powerful gamification systems Deep understanding of: Growth loops / viral loops Social-first content Community-driven growth You don’t just run campaigns — you design systems that grow. 5. AI Productivity Mindset Experience or strong interest in using AI tools to: Generate content (text, visuals, video), Ideate campaigns, Analyze and optimize performance Familiar with tools such as: Chat GPT / Claude, Canva AI/ Video AI tools (short-form, viral content) Strong belief in: Using AI to multiply personal and team productivity 6. Nice to Have : Experience in: Gamification, Community platforms, Social impact / CSR. Track record of: Viral campaigns, Community growth

TheMarketing AI Product Owneris the primary driver of MoMo’s internal marketing transformation. You will take full ownership of the intersection between brand marketing, AI technology, and product management. Your mission is to move beyond traditional execution by architecting automated workflows and optimizing internal systems to drive measurable operational impact and maintain a competitive technological pace.Mô tả công việcI. Project Leadership Strategic OrchestrationCross-Functional Collaboration:Lead the synchronization between Product, Tech, and Brand teams to ensure the seamless delivery of complex, tech-driven initiatives.Roadmap Architecture:Translate high-level business goals into structured technical requirements, detailed action plans, and clear deliverable milestones.Monitoring:Proactively drive project momentum, identifying potential roadblocks early and ensuring the team hits milestones with speed and precision.II. Workflow System OptimizationSystems Thinking Automation:Understand marketing cycles to identify high-impact opportunities for AI-driven automation. Lead the implement workflows that replace repetitive tasks to scale output while optimizing resource allocation.Product Excellence:Continuously refine internal tools and systems to elevate team performance and ensure the highest quality of final brand assets.Lead the end-to-end testing and validation of new features and user journeys.III. AI InnovationScout Experiment:Systematically scout and experiment with emerging AI tools (GenAI/ AgenticAI for text, image, video, and automation)Prototyping:Proactively conceptualize and build prototypes, wireframes for AI-powered features that solve real-world business challenges and operational bottlenecks.IV. Strategic Adoption Performance ImpactAmplify Internal Adoption:Lead the training and change management to help internal teams adopt new AI tools and automated workflows.Own the end-to-end planning and execution of internal rollout campaigns, ensuring that new AI workflows are not just launched, but fully integrated into daily operations.Efficiency Metrics:Establish KPIs to track and quantify how automation improves operational speed, reduces production costs, and elevates the quality of work.Yêu cầu công việcEducation background: Bachelor’s degree in Marketing, Business or TechnologyExperience:2–3 years inProduct Ownership,Strategic Project Management, orMarketing Operationswithin a fast-paced tech environment.Systems Mindset:Exceptional ability to deconstruct manual processes and reorganize them into logical, scalable, and automated systems.Ownership Initiative:A proven "driver" who takes full accountability for project success and proactively identifies opportunities for improvement.Tech Literacy:Strong practical knowledge of the AI ecosystem and the ability to bridge the gap between technical possibilities and marketing needs.Analytical Execution:A disciplined planner with a "get-it-done" attitude, focused on delivering measurable impact through structured execution.

Partnership Sourcing: Identify, evaluate, and secure strategic partners that align with Shopee’s campaign, product, and user acquisition/retention objectives.Business Model Structuring: Propose and structure deal models that deliver win-win outcomes, balancing user value, business impact, and partner ROI.Negotiation Stakeholder Alignment: Support deal negotiations, collaborating with both internal stakeholders and external partners to align on deliverables, KPIs, and timelines.Contract Facilitation: Coordinate closely with Legal and Finance teams to draft, review, and finalize partnership contracts, ensuring compliance and clarity of obligations.Partner Integration: Oversee the end-to-end process of integrating partners into Shopee’s product or tech workflows, including offer setup, system alignment, and operational readiness.Marketing Integration: Collaborate with marketing teams to co-develop campaign plans with partners across online and offline channels, ensuring brand alignment and impactful execution.Project Execution Tracking: Monitor project timelines, track deliverables, and ensure smooth execution and issue resolution across internal departments.Reporting Optimization: Document project outcomes, analyze performance, and share learnings to improve future partnerships and integration processes.