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Neihu District, Taipei City, Taiwan
Mid-Senior level
美圖產品用戶在全球皆高速增長,不斷求新求變、跟進AIGC趨勢,持續優化產品功能及用戶體驗,創造多國佳績!若你熱衷使用美圖或任何拍照/修圖/影片編輯APP、喜歡觀察市場流行趨勢,並對APP海外行銷推廣、用戶增長、訂閱商業模式充滿興趣,想一同放眼全球!歡迎投遞履歷!負責國家地區:- 越南(Vietnam)主要職責:- 制定以用戶為核心、數據驅動的行銷運營策略,以達成用戶及收入增長目標;- 操作數位行銷工具、本地Social media經營、KOL/KOC合作洽談...等;- 挖掘當地市場趨勢及用戶使用偏好,跨部門協作,落實本地化運營策略;- 當地的行銷、媒體資源拓展及合作溝通 - 管理相關實習生/外包人員的專案執行進度- 英文能力佳,額外具備越南文能力優先考慮- 外籍人士需具備基本中文溝通能力- Develop user-focused, data-driven digital marketing strategies to achieve product objectives;- Operate digital marketing tools, local social media management, KOL/KOC cooperation negotiation... etc;- Explore market trends and user preferences, and collaborate with other teams to implement localized marketing initiatives;- Developing and communicating with local agents;- Assist in managing the progress of interns and contractors;- English is excellent, Vietnamese is a plus- Foreign nationals must have basic proficiency in Chinese communication.(Based in Taipei)
行銷策略擬定
產品規劃
產品行銷企劃
840K ~ 1.2M TWD / year
2 years of experience required
No management responsibility
美圖產品用戶在全球皆高速增長,不斷求新求變、跟進AIGC趨勢,持續優化產品功能及用戶體驗,創造多國佳績!若你熱衷使用美圖或任何拍照/修圖/影片編輯APP、喜歡觀察市場流行趨勢,並對APP海外行銷推廣、用戶增長、訂閱商業模式充滿興趣,想一同放眼全球!歡迎投遞履歷!負責國家地區:- 日本(Japan)主要職責:- 制定以用戶為核心、數據驅動的行銷運營策略,以達成用戶及收入增長目標;- 操作數位行銷工具、本地Social media經營、KOL/KOC合作洽談...等;- 挖掘當地市場趨勢及用戶使用偏好,跨部門協作,落實本地化運營策略;- 當地的行銷、媒體資源拓展及合作溝通 - 管理相關實習生/外包人員的專案執行進度- 具備日文能力優先考慮- 外籍人士需具備基本中文溝通能力- Develop user-focused, data-driven digital marketing strategies to achieve product objectives;- Operate digital marketing tools, local social media management, KOL/KOC cooperation negotiation... etc;- Explore market trends and user preferences, and collaborate with other teams to implement localized marketing initiatives;- Developing and communicating with local agents;- Assist in managing the progress of interns and contractors;- English is excellent, Japanese is a plus;- Foreign nationals must have basic proficiency in Chinese communication.(Based in Taipei)
行銷策略擬定
產品規劃
產品行銷企劃
840K ~ 1.2M TWD / year
2 years of experience required
No management responsibility
美圖產品用戶在全球皆高速增長,不斷求新求變、跟進AIGC趨勢,持續優化產品功能及用戶體驗,創造多國佳績!若你熱衷使用美圖或任何拍照/修圖/影片編輯APP、喜歡觀察市場流行趨勢,並對APP海外行銷推廣、用戶增長、訂閱商業模式充滿興趣,想一同放眼全球!歡迎投遞履歷!負責國家地區:- 韓國(Korea)主要職責:- 制定以用戶為核心、數據驅動的行銷運營策略,以達成用戶及收入增長目標;- 操作數位行銷工具、本地Social media經營、KOL/KOC合作洽談...等;- 挖掘當地市場趨勢及用戶使用偏好,跨部門協作,落實本地化運營策略;- 當地的行銷、媒體資源拓展及合作溝通 - 管理相關實習生/外包人員的專案執行進度- 英文能力佳,額外具備韓語能力優先考慮- 外籍人士需具備基本中文溝通能力- Develop user-focused, data-driven digital marketing strategies to achieve product objectives;- Operate digital marketing tools, local social media management, KOL/KOC cooperation negotiation... etc;- Explore market trends and user preferences, and collaborate with other teams to implement localized marketing initiatives;- Developing and communicating with local agents;- Assist in managing the progress of interns and contractors;- English is excellent, Korean is a plus;- Foreign nationals must have basic proficiency in Chinese communication.
行銷策略擬定
產品規劃
產品行銷企劃
840K ~ 1.2M TWD / year
2 years of experience required
No management responsibility
As the Digital Energy (DE) Business Offer Manager, your mission is to drive growth of DE portfolio and services in country thru the effective deployment of marketing 4P methodology. In this critical role, you will work with internal and external stakeholders, ensuring DE growth strategy, country organization and go-to-market (GTM) are deployed effectively.•Performance Management: Responsible for the performance of DE offers (Orders, Sales, GM), including budgeting, forecasting, and financial reporting. Track and analyze business performance metrics, adjusting as needed.•Portfolio Management: Marketing owning the marketing 4P deployment in country and offers management (excellence in product lifecycle and offer launches) - Product: Boost Products Business by gaining a deep understanding of our markets and strategically outperforming competitors. Achieve market share growth through tailored strategies for countries and hero offers. - System: Better Systems. Mastering solutions knowledge and managing stakeholders effectively. Simplify and optimize internal processes. - Services: Support Accelerate services recurring revenues. Grow services with modernization and competitor’s installed base conversion. •Strategic Planning: Adopt global strategy, localize and adapt for country, implement business strategy to achieve growth ambitions and objectives. Operationalize strategy with AMSP, annual operating plan etc.•Impact with Marketing 4P: Operationalize marketing 4P is all aspects of DE business.Product:- Develop and manage the offers (product services) portfolio, ensuring alignment with market needs and company goals.- Conduct market research to identify customer needs and preferences.- Conduct competitive analysis by identifying and evaluating competitors and customer insights to understand their strengths, weaknesses, strategies, and market positioning, and develop actionable strategies (tailored UVP) to outperform them.- Collaborate with the product development team to create and enhance products to meet/exceed the market demandPrice: - Develop and execute pricing strategies in accordance with product marketing positioning and competition that gain, defend, penetrate, market share while maximizing profitability.- Monitor market trends and competitor pricing to adjust strategies as needed.- Implement discount and promotional pricing models to drive sales.Place: - Deploy the 4P strategy to drive growth across all SE GTM channels (GD, PB, e-commerce, IAD, etc.), ensuring products are accessible to target markets.- Collaborate with cross-division teams to develop and manage relationships with distributors, retailers, and other partners.Promotion:- Create and execute marketing campaigns to increase brand awareness and drive sales.- Create and execute the marketing strategy and the narrative to make an IMPACT to drive demand of your tailored UVP to targeted end users - Understand and utilize zona various promotional channels to drive demand generation - Create, develop/localize sales enablement: Tools, presentations, collaterals to help the sales team effectively sell the product.•Product application Expertise: Provide product technical and application expertise to internal/external stakeholders
Negotiable
5 years of experience required
No management responsibility

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