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We are looking for a data-driven and strategic Senior CRM Specialist to join our Growth Marketing team. In this role, you will take ownership of member performance analysis by collaborating with our Hongkong Data team, lifecycle marketing strategies, campaign planning, and CRM performance optimization. Your primary focus will be analyzing member behavior and providing actionable insights to help the team achieve growth objectives. You will also execute lifecycle journeys and CRM campaigns --- including email and LINE push messages --- to drive retention, engagement, and revenue growth. This role requires high collaboration with cross-functional teams including membership, content, performance marketing, e-commerce, digital and data. It also involves building strong networks with our APAC and United teams. ｜YOUR RESPONSIBILITIES｜ 1. Lifecycle Marketing - Develop and execute lifecycle strategies for onboarding new users and enhancing membership value (e.g., through programs such as the United Membership Program). - Manage automated, behavior-based marketing journeys across email, LINE OA push notifications, and other CRM channels. - Monitor performance and identify opportunities for optimization. - Identify opportunities for improving customer journeys and touchpoints. - Collaborate with cross-functional teams (Digital, Data, E-commerce) to deliver seamless user experiences. 2. Campaign Management - Plan and execute multi-channel CRM campaigns, including email and LINE OA messages. - Conduct A/B testing and analyze results to optimize campaign effectiveness. - Work closely with creative and content teams to ensure consistent and on-brand messaging. - Conduct post-campaign analysis to measure impact and refine future campaign strategies. - Monitor campaign costs and ensure projects stay within budget. 3. Customer Lifetime Value (CLV) Management - Develop and implement strategies to increase Customer Lifetime Value (CLV). - Monitor and analyze CLV metrics and make data-driven decisions to enhance customer retention and profitability. 4. Data Analysis and Reporting - Collaborate with the Hongkong Data team for pre-campaign post-campaign member performance reporting. - Collaborate with the Hongkong Data team to analyze member behaviors including purchase frequency, churn risk, retention trends, and engagement metrics to gain insights into behavior, preferences, and trends. - Develop and maintain dashboards and reports to track CRM performance metrics. - Deliver actionable insights and strategic recommendations based on data to achieve growth targets. 5. CRM Systems Management - Oversee the implementation and optimization of CRM systems and tools. - Collaborate with IT and manage external vendors to customize and integrate CRM solutions. Ensure system integrity, data accuracy, and cost-effective maintenance. - Monitor maintenance costs and ensure projects stay within budget. ｜QUALIFICATIONS｜ - Bachelor's in Marketing, Business, or related field; Master's preferred. - 5+ years in CRM with proven success in strategy execution; FMCG or sports industry experience a plus. - Proficient in CRM tools (e.g., Salesforce, OmniSegment) and data analysis. - Strong analytical, communication, and interpersonal skills. - Collaborative team player with cross-functional and external partner experience. - Fluent in English and Chinese (spoken and written). - Thrives in fast-paced, dynamic environments. - Familiar with growth marketing principles; hands-on experience preferred. ｜COMPENTENCIES｜ - Strategic Thinking - Data-Driven Decision Making - Project Management - Customer Focus - Technical Proficiency in CRM Tools ｜WHO ARE YOU｜ - You love to do sports. - You are agile thinking, always adapting to change. - You are proactive, willing to share your opinion. - You are empathetic, creative and have the ability to make proposals. - You are autonomous, extremely rigorous and organized.

We are seeking an analytical and strategic Senior Paid Ads Manager to lead and optimize paid advertising performance across the Japanese market. This role will be instrumental in driving data-informed paid media decision-making, maximizing acquisition ROI, and enhancing our competitive position through scalable trader acquisition via paid channels.This role supports our Japanese market operations. It does not provide financial products or services in Taiwan. Key Responsibilities Design and implement performance measurement frameworks specifically for paid advertising channels (Search, Social, Display, Video, Affiliate) Analyse trader acquisition and activation metrics driven by paid media to identify optimisation opportunities Forecast campaign performance, CAC, and LTV using historical paid media and conversion data Lead A/B testing initiatives across ad creatives, landing pages, bidding strategies, and conversion funnels Optimise paid marketing budget allocation across channels based on ROI, CAC, and LTV analysis Monitor post-acquisition performance signals (activation, early trading behaviour) to assess the quality of paid traffic Conduct competitive analysis focused on paid advertising strategies and media presence within the Japanese forex industry Present actionable insights and strategic recommendations to executive leadership Collaborate cross-functionally with trading, marketing, product, and technology teams Ensure all paid advertising activities comply with in-country regulations, advertising guidelines, and platform policies

Product Strategy Development •Define product vision, roadmap, and go-to-market strategies. •Analyze market trends, user needs, and competitive landscape. •Collaborate with RD teams to specify product requirements. •Drive product innovation and feature development. Market Analysis Business Planning •Conduct market research and competitive analysis. •Define pricing strategies and product positioning. Cross-functional Leadership •Work closely with engineering, design, and manufacturing teams. •Coordinate with sales and marketing teams for product launches. •Manage relationships with key component suppliers and partners. •Lead product review meetings and development cycles.

Google welcomes people with disabilities.Minimum qualifications: Bachelor's degree or equivalent practical experience. 8 years of experience in program or project management. 5 years of experience in a leadership role. Preferred qualifications: Experience with community management and user engagement. Experience in bug triage, data analysis, or script development. Experience with beta testing or user feedback programs. Ability to develop and execute strategy, with experience presenting to leadership. Strong communication and stakeholder management skills. About the jobA problem isn’t truly solved until it’s solved for all. That’s why Googlers build products that help create opportunities for everyone, whether down the street or across the globe. As a Program Manager at Google, you’ll lead complex, multi-disciplinary projects from start to finish — working with stakeholders to plan requirements, manage project schedules, identify risks, and communicate clearly with cross-functional partners across the company. Your projects will often span offices, time zones, and hemispheres. It's your job to coordinate the players and keep them up to date on progress and deadlines. The Pixel team provides feedback from users on new hardware or new software experiences.In this role, you will lead global, multi-disciplinary projects on fixed schedules with big launches each year at the Google event.The Platforms and Devices team encompasses Google's various computing software platforms across environments (desktop, mobile, applications), as well as our first party devices and services that combine the best of Google AI, software, and hardware. Teams across this area research, design, and develop new technologies to make our user's interaction with computing faster and more seamless, building innovative experiences for our users around the world.Responsibilities Develop and execute the team's strategy, present to executive stakeholders, and lead a team by providing mentorship, professional development, and coaching. Lead the execution of product testing programs, including the design, tracking, and coordination of the team's projects, while also overseeing all operational logistics such as hardware distribution and returns. Provide technical judgment on areas impacting users and program goals, including build strategies, feature readiness, bug triage, and the development of new tools or data dashboards. Manage all communications with executive and cross-functional leaders, and oversee the team’s community engagement strategy, including user recruitment, marketing, and direct engagement. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.