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Develop and manage digital advertising strategies to drive traffic and leads across various channels, including SEO, SEM, Meta Ads, Google Ads, and TikTok. Conduct research and analysis to identify target audiences, market trends, and competitive landscape, and use insights to inform campaign planning and optimization. Manage advertising budgets, bids, and performance metrics to optimize campaign performance and maximize return on investment. Continuously test and iterate on ad creative, targeti

About the Role We are seeking a highly motivated Digital Marketing Specialist to join our team. The ideal candidate will have a strong grasp of current marketing tools and strategies, and be able to lead integrated digital marketing campaigns from concept to execution. This role will work closely with the marketing team, supporting teams, and vendors to launch campaigns on time and budget. What you will do Adept in app campaigns across Google Ads, Meta Ads (including