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Content Strategy and Editorial Execution Build and run a weekly and monthly content calendar aligned to ZB’s product roadmap, events, partnerships, and market narratives.Translate complex technical topics into clear, credible posts for decision makers, while maintaining technical accuracy.Own end-to-end post production: briefing, drafting, editing, design coordination, publishing, and repurposing.Maintain a consistent brand voice across English and Mandarin. Ensure tone matches platform expectations and audience maturity.Platform Management and Community Engagement Manage publishing and optimization across LinkedIn, X, and other priority channels (as defined by ZB strategy).Engage with followers and relevant communities professionally. Respond, route inbound messages, and support relationship building.Coordinate executive social: ghostwriting, review cycles, and posting cadence for leadership accounts where applicable.Maintain content hygiene: pinned posts, highlights, bio updates, link management, and platform policy compliance.Campaigns, Launches, and Event Support Support product launches, partnership announcements, and event campaigns with clear messaging frameworks and content sequences.Coordinate with BD to turn webinars, decks, and customer conversations into social content that drives inbound interest.Plan and manage event-related social execution: pre-event teasers, live updates, and post-event recap content.Analytics and Continuous Improvement Own KPI tracking: follower quality, engagement rate, clicks, lead signals, and content performance by theme.Run content experiments and iterate based on results. Maintain a learning log of what works and why.Partner with growth team to align social content with paid amplification when relevant.Operational Excellence Build a reusable content library: approved visuals, templates, case study snippets, product screenshots, and writing guidelines.Maintain an approval workflow that is fast, structured, and avoids last-minute chaos.Ensure confidentiality and compliance. Protect sensitive commercial terms, customer names, and internal discussions.

About the Role As Digital Marketing Specialist at AIFIAN, you’ll be our eyes and ears on social media, identifying viral moments, engaging with online communities, and creating content that sparks conversations. Supporting both organic and paid marketing efforts, you’ll produce short-form videos, compelling copy, and dynamic content that strengthen our brand presence. This role goes beyond posting and scheduling—we’re looking for someone who’s deeply connected to digital culture, quick to spot trends, and eager to experiment with new ideas. What You'll Do Monitor trending topics, viral content, and online communities to find creative ways to engage. Create and publish engaging content for social media, email marketing, and paid digital campaigns — crafting compelling copy and messaging. Engage directly with users, fostering conversations and amplifying user-generated content. Produce short-form videos (e.g., IG Reels, live streams) to boost brand engagement. Assist in managing AIFIAN’s content calendar, ensuring consistent and timely content across platforms. Track engagement and performance trends, supporting the team with insights to refine content strategies.

About the Role At AIFIAN, marketing is about driving growth and measurable business outcomes. We're looking for a Growth Marketing Manager who approaches marketing with an entrepreneurial mindset—commercially savvy, data-driven, and quick to identify and capitalize on new opportunities. This role owns the entire user growth funnel—from first click to lifelong customer. You’ll experiment boldly, rapidly test ideas, and scale initiatives that prove successful. If you're motivated by impact, energized by data, and have the practical "street smarts" to go beyond textbook frameworks, we'd love to have you on our team. What You'll Do Build and lead integrated growth and marketing initiatives across paid, organic, referral, social, in-app, and offline channels, always tying creative execution back to clear business and growth impact. Identify growth opportunities others might overlook and turn them into bold yet practical campaigns and experiments. Own channel strategy and execution across core platforms (Meta, Google, LINE) while continuously testing new channels, iterating on creatives, audiences, and tactics to hit business targets. Plan and execute go-to-market strategies for new products and features, ensuring close alignment between launches, campaigns, and user needs. Work closely with Product, Design, and Customer Success to connect growth initiatives with feature launches and end-to-end user journeys. Map and analyze the user journey to identify drop-offs, and improve onboarding, lifecycle communications, and in-app nudges to drive activation and engagement. Build brand stories that resonate locally and can scale globally with key audiences. Manage relationships with agencies, influencers, and media partners to amplify campaign reach and effectiveness. Define success metrics, own dashboards for key growth indicators, and regularly share clear insights, learnings, and next bets with the leadership team. Why Join Us High Impact: Own the entire growth funnel, directly influencing business success through your strategic decisions. Startup Autonomy: Rapidly test, learn, and scale without heavy bureaucracy. Direct Visibility: Collaborate with the CEO and leadership on strategy, presenting results and insights regularly.