Cake Job Search

【Website Tracking Management】1. Own and manage the company website (WordPress) to ensure strong performance, usability, SEO, and lead generation.2. Build and optimize landing pages to support campaigns and product launches.3. Set up and maintain tracking systems (GTM, pixels) and ensure accurate website-to-Salesforce (SFDC) integration.4. Analyze website performance and user behavior to drive actionable improvements.【Digital Funnel Oversight】1. Contribute to digital funnel strategy by aligning paid, email, and social initiatives with the website experience.2. Support campaign execution (Google Ads, Meta Ads) to drive qualified traffic and conversions.3. Assist with retargeting, A/B testing, and conversion optimization to improve ROI.4. Ensure consistency in brand messaging across the digital journey.