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Job Description: Reporting to the CMO, the Marketing Manager will serve as a key individual contributor, executing strategic initiatives, managing multiple stakeholders, and ensuring seamless implementation of marketing efforts. This role is designed for a highly organized and proactive professional who thrives in a fast-paced environment and can take ownership of projects with minimal supervision. While titled as a "Manager," this role leans heavily towards hands-on execution, requiring an individual who can work across multiple teams and vendors to drive marketing outcomes. The Marketing Manager will act as the right-hand person to the CMO, supporting the implementation of brand, content, community, and performance marketing strategies. Responsibilities: Marketing Execution: Support the CMO in implementing strategic marketing initiatives across all digital and offline channels. Stakeholder Management: Coordinate with internal teams, external agencies, and vendors to ensure timely execution of marketing campaigns. Content & Communications: Assist in content planning, production, and distribution across multiple platforms while maintaining consistency with the brand’s messaging and voice. Community Development: Oversee community engagement strategies, ensuring alignment with marketing objectives and fostering organic growth. Performance Marketing Support: Monitor campaign performance, analyze data, and provide insights to optimize marketing spend and audience targeting. PR & Media Coordination: Assist with PR initiatives, including coordinating media outreach, managing press releases, and evaluating partnerships. Event Marketing: Work with vendors and teams to organize and execute events that align with brand and business goals. Budget & Performance Tracking: Track marketing expenditures, assess ROI, and provide data-driven recommendations for budget allocation. Cross-functional Collaboration: Work closely with product, design, and growth teams to align marketing efforts with overall business goals.

COMPANY PROFILE: Executive recruitment specialist company – Cake Global is recruiting on behalf of a fast-growing technology company transforming the retail industry with AI-driven solutions. They are seeking a Growth Marketing Manager to drive their expansion in Thailand’s mid-market retail chain segment, focusing on lifestyle and specialty retail such as fashion, beauty, eyewear, and ICT. Location: Thailand KEY RESPONSIBILITIES: Pipeline Development: Design and execute demand generation campaigns tailored to mid-sized retail chains.Develop localized nurture programs for the Thai market.Collaborate with the sales team to optimize lead handoff and achieve MQL/SQL targets. Campaign Content Management: Run Thai-language digital marketing campaigns and create localized content.Manage product demos, trial programs, webinars, and retail event participation.Develop compelling case studies and market-specific offers. Digital Marketing Execution: Launch and manage LinkedIn and email nurture campaigns targeting retail decision-makers.Create and optimize Thai landing pages to drive product demo registrations.Oversee content syndication through retail channels. Local Market Leadership: Organize retail events and secure speaking opportunities at industry conferences.Build relationships with retail associations and manage PR initiatives.Develop thought leadership content and support partner marketing activities.