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口碑行銷在行銷中以「策略」為主，「創意」為輔，在兩者交織之下，為客戶創造出驚人的行銷成效。 執案過程中，「細心」 是最關鍵的人格特質。 本職位將考驗大量的專案管理與交叉整合技巧，因為在操盤客戶品牌名聲與輿論時，任何細節都不容失誤。 我們致力於維護客戶的品牌形象，因此我們強調負責任的態度，並期望您能對客戶需求負責，同時在團隊中展現團結合作的精神。 我們團隊氛圍融洽，並採取扁平化管理，鼓勵每位夥伴參與決策。 在阿米巴績效考核的機制下，強者絕對能被看見，績效高者將得到應有的回報，這裡將是您發揮實力的最佳舞台！ ✦ "你的創意可以飛到外太空，但希望你人可以待在行天宮。" —— CEO Frank 工作內容 📌 文案力：口碑行銷文案撰寫、切點規劃（Dcard、PTT等論壇）📌 專案管理：甘特圖實作、時程控管與人設管理📌 專業軟體操作：使用輿情系統分析熱門議題，找出操作機會📌 提案力：行銷提案製作，挖掘客戶需求並協助解決問題📌 策略力：從整合行銷角度沙盤推演各種策略執行📌 領導力：帶領組別達成績效目標，並分配工作與任務📌 簡報力：提案簡報與結案報告製作，向客戶展現成果📌 其他主管交辦事項 Bespo 上策的特色 ✨ 1. 客戶重質不重量我們只接少量客戶，確保每位員工能夠全力以赴，提供最優質的服務。 ✨ 2. 較少加班文化除特殊檔期外，我們的高效執行力確保大家能準時上下班，維持良好工作與生活平衡。 ✨ 3. 阿米巴績效制度我們推行全員創利精神，高效者將被清楚看見，並獲得對應獎勵。💰 ✨ 4. 季度分紅機制獲利組別每一季都能參與分紅，讓你的努力轉化為實際回報。 ✨ 5.每季皆有加薪機會:只要績效達標，每季都會再加薪 1000~3000績效優良者每年已有多次加薪10000以上之案例。本公司加薪速度遠勝其他同業詳情請看公司簡介✨6.導入AI Workflow:上策系統已導入大量AI輔助工具 例如Gemini , Perplexity Comet, Claude Code, NotebookLM等等 能提供快速學習並接軌AI時代的工作環境與訓練機會。 ✨ 7. 最狂商務艙員工旅遊2025日本員旅 AM以上享星宇商務艙+星級飯店+和牛大餐100%全額補貼+送特休 📌 詳情請參考公司簡介，期待你的加入，一起創造頂級的口碑行銷影響力！ 🚀

1.負責歐洲螢幕產品相關事務2.新產品導入規劃3.歐區各國各機種銷售進度追蹤分析4.市場狀況及競品觀察分析與價格趨勢回報5.上下游廠商聯繫交流6. 其他主管交辦事項

若要投遞履歷，請填寫 申請表單 為什麼這個角色和你看過的不一樣 傳統行銷人的工作在「貼文發出去」的那一刻就結束了。使用者到了官網之後的轉換率、產品啟用率、留存率——「那是 PM 的事」。 這個角色不同。AI 讓一個行銷人可以跨過原本的職能邊界：自己用 AI 輔助產出 Landing Page、用 AI 寫 GTM 埋點設定、自己搭自動化 Nurturing 流程、自己分析轉換漏斗——不需要等工程師排程。你一個人就是一支行銷特種部隊，但你的使命是讓更多孩子獲得學習機會。 你的兩個戰場 這個角色同時服務兩條漏斗，但權重不同。我們希望你清楚知道自己在打什麼仗： 漏斗一｜使用者成長（User Growth）—— 主戰場，約佔 70% 心力 均一平台、Jutor 和 Active AI 是免費的教育產品。你的任務是讓更多老師與學生「知道 → 開始用 → 持續使用」。這條漏斗的特性是：產品免費所以轉換門檻低，但啟用率與留存率才是真正的硬仗。你需要思考的不只是「活躍使用者數」，更是「怎麼讓使用者（親師生）在第一週就感受到產品價值」。 漏斗二｜募款轉換（Fundraising Conversion）—— 約佔 30% 心力均一是非營利組織，募款是組織永續的命脈。這條漏斗的特性完全不同：你要讓一個人「掏出錢來支持教育」，需要的是情感共鳴、信任建立、與精準的捐款體驗設計。透過不同的主題設定、管道測試，需要你集中火力設計高轉換的 Campaign。 工作內容 一、全漏斗成長策略 根據組織年度目標（使用者成長、師培推廣、募款），規劃 Facebook、Instagram、YouTube、Threads、LINE OA 等渠道的差異化定位與內容矩陣設計並優化從品牌認知（Awareness）→ 官網導流 → 產品啟用 → 捐款/留存的完整漏斗，而不是只做漏斗的上半段運用 AI 工具（社群聆聽、受眾分群分析）驅動策略決策，而非僅靠直覺與經驗 二、AI 加速的內容產製 建立「人機協作」的內容產製 SOP：用 AI 完成 70% 的初稿、數據整理、素材生成，再由人類把關品質與品牌調性負責大型 Campaign 的創意發想與專案管理，能引導設計、影音團隊產出符合品牌調性且具傳播力的素材將生硬的教育政策或產品功能，轉化為具備「病毒傳播潛力」或「深度共鳴」的社群故事持續探索並導入最新 AI 內容工具（影像生成、影片腳本、文案優化等），保持團隊在 AI 應用的領先地位 三、端到端的轉換責任（End-to-End） 這是這個角色與傳統行銷職位最大的差異：你不只做內容，你對轉換結果負責。 去瓶頸化：用 AI 與 No-code 工具自己架設活動頁面、Landing Page、自動化郵件/訊息流程，不需等待工程團隊排程數據自主權：自主設定追蹤埋點（如用 AI 輔助設定 GTM、GA4 事件追蹤），建立從「看到貼文」到「完成註冊/捐款」的完整數據鏈路漏斗全權負責：負責轉換漏斗的每一個環節優化：從廣告素材、著陸頁體驗、註冊流程到首次使用引導（Onboarding）持續實驗：透過持續的 A/B Testing 優化廣告投放、有機內容、著陸頁的整體轉換表現 四、數據驅動決策與增長 深度數據解讀：超越觸及與互動率，分析使用者行為路徑、留存率、獲客成本（CAC）與影響力投資報酬率（Impact ROI）建立自動化數據儀表板，定期產出具 Actionable Insights 的分析報告，供管理層與跨部門參考理解歸因模型（Attribution Model），能追蹤一個使用者從看到貼文到最終轉換的完整路徑 五、跨部門協作與 AI 文化推動 與產品、內容、募款團隊緊密協作，將各部門重點目標轉化為可執行的成長行銷計畫作為組織內 AI 行銷應用的先行者，分享 AI 工作流實戰經驗，帶動跨部門的 AI 採用 工作優點與挑戰 優勢 AI-First 的組織文化：均一本身就是 AI 教育產品的開發者，既有領導團隊已經都在深度使用 AI，你不會遇到「主管不理解 AI」的困境，而是加入一個鼓勵你大膽嘗試的環境專注發揮專業：初期不需揹負管理責任，全心投入策略建構與高影響力的專案執行高自主權的實驗場：均一擁抱數據說話，只要策略有邏輯、有數據支持，這裡是你驗證 AI 行銷假說的最佳實驗室跨域複合經驗：同時接觸軟體科技業的產品思維與社會企業的議題倡議，這是一般商業公司難以獲得的複合經驗 挑戰 資源整合力：NPO 的行銷預算每一分錢都需花在刀口上，你需要用更聰明的方式（AI + Smart Work）整合資源議題複雜度：教育議題涉及多方利害關係人（政府、學校、家長、學生），需要在創意與專業之間取得精準平衡跨職能的拉伸：你的職責範圍比傳統行銷更廣，需要主動走出舒適圈，用 AI 填補自己不熟悉的技能縫隙 工作待遇 薪資 月薪 70,000 元起，實際薪資依面試結果而定。※ 特殊情況：若具備頂尖 AI 行銷實績（如：可驗證的轉換率提升案例、成功建立 AI 驅動的行銷自動化系統、或具備跨職能的 End-to-End 成長實績），薪資天花板可議。請附上作品集或案例說明。 福利待遇 接近同領域、同年資之薪資待遇，年薪 13 個月，並含勞健保。除勞基法規範應有假別，入職即享有第一年 4 天特休假，並且每年度皆有 3 天全薪事假 + 3 天全薪家庭照顧假。每人每年 5,000 元學習補助；辦公室隨時補充新書。入職即享有兩年一次的 6,000 元健康檢查補助。支持夥伴的心理健康，夥伴可定期申請「均陽全人關懷輔導教育協會」的協談服務，由組織提供支持。關心夥伴工作以外的生活，提供婚、喪、生育津貼。每年一次國內兩天一夜員工旅遊、一次春酒或尾牙。 工作模式＆環境 表定上班時間為週一至週五 10:00 - 19:00，在信任夥伴當責的前提下，可自由規劃彈性工時。混成式辦公盛行，只要與協作團隊有共識，夥伴能自由選擇辦公地點，遠距也能保持高效！（進辦頻率以各職務面談討論為準）辦公室位於總統府旁，捷運西門站步行 3 分鐘，生活機能便利。正職夥伴入職即可申請電腦採購，不需自備工具！每月一次「均一日」，與大家輕鬆吃吃喝喝，分享彼此的工作里程碑！每季一次 Team Building 補助，與同組夥伴定期聚聚！ 團隊文化 高度彈性、成長思維的敏捷團隊，重視四大核心價值觀「誠信、多元、恆毅力、推論與成果導向」；決策的思考以使用者（學生、教師、親屬）能否被有效協助為優先考量。組織透明誠信，鼓勵不同想法的激盪；尊重每個人的專業，鼓勵「用愛心說實話」，努力創造橫向、上下都暢通的溝通管道。一對一 mentor 制度，貼近職場前輩完整學習，一起設定目標，定期回顧自己與公司的成長。每半年一次 Review，與 mentor、密切協作的夥伴一起回顧一年的成長與挑戰，給彼此最棒的回饋！

IntroductionASML is one of the world’s leading manufacturers of chipmaking equipment and the global technology and market leader in semiconductor lithography. By enabling the production of smaller, more powerful, and more efficient chips, we help drive the advancement and accessibility of semiconductor technology across a wide range of products and applications. ASML is widely recognized as a key force shaping the world’s digital transformation.Headquartered in the Netherlands, ASML is a global company with more than 44,000 employees and is among the most valuable publicly listed companies in Europe by market capitalization. Our success is rooted in a distinctive culture reflected in our brand DNA: a relentless drive to innovate, combining deep customer insight, a passion for technology, and a can‑do attitude; a collaborative mindset built on integrating diverse perspectives; and a founder’s mentality defined by ownership, accountability, and a results‑driven approach.MissionOur global Communications team is committed to engaging our audiences and shaping ASML’s reputation among key stakeholders. In Taiwan and Southeast Asia, we focus on enabling the business and strengthening ASML’s position with employees, prospective talents, ecosystem partners, journalists, and other opinion leaders.DescriptionAs a senior member of ASML’s regional Communications team in Taiwan, you will lead integrated communications programs across Taiwan, Southeast Asia, and India to support our business growth. You will act as a strategic communications partner to key stakeholders in the region, understanding their needs while translating global Communications priorities into effective regional strategies spanning internal and external domains.Geographical distance from headquarters creates both unique challenges and opportunities. This role requires high competence across all communications disciplines and a strong understanding of ASML’s business, culture, strategic priorities, and organizational dynamics. You must be able to set priorities, make sound decisions, and ensure excellence in execution. With rapid growth across Taiwan and Southeast Asia, the region requires strong strategic support in branding, reputation management, and internal strategic alignment.Context of the positionYou will serve as a trusted communications partner to key stakeholders across the region, helping shape and protect ASML’s reputation. You will report to the Head of ASML Asia Communications and may occasionally travel to other ASML sites, emerging markets within the region, and the global headquarters in Veldhoven, the Netherlands.Role and responsibilitiesYou will be responsible for, but not limited to:Serving an integrated communications strategist to strengthen ASML’s brand and reputationWith proven consulting, PR and integrated marketing communications (IMC) expertise, you will develop communications strategies that align with the business priorities of ASML’s organizational units across Taiwan and Southeast Asia, as well as global corporate directions. You will also oversee the country-level communications budget, ensuring effective investment and demonstrable impact. You are able to prioritize tasks and resources with minimal supervision while consistently delivering high‑quality results.Crafting messages and telling the ASML’s story You excel at developing inspiring and engaging stories. You will identify compelling narratives within ASML and share them with external audiences to enhance the company’s reputation. With a strong understanding of the local media landscape, you know how to build and execute media strategies, pitch stories, and secure meaningful media coverage. You will collaborate closely with the Media Relations team at headquarters and support ASML spokespersons in the region as they communicate with media, government stakeholders, and local communities.Acting as the gatekeeper of ASML’s branding in the regionYou will ensure that all internal and external creative assets adhere to ASML’s brand guidelines and accurately reflect the company’s brand identity and tone of voice.Leading project management and other assigned responsibilitiesYou will partner closely with colleagues across Sales, HR, Society Community Engagement, ESG, and the broader Communications team to identify opportunities for ASML and to develop initiatives that enhance employee pride and strengthen ASML’s reputation among key stakeholders.Job description subject to changeEducation and experienceMaster’s degree or equivalent experience in Communications, Journalism or Marketing15 years proven experience in media relations and integrated marketing communications in a multinational company (preferably in high-tech industry).SkillsTo succeed in this role, you should demonstrate the following:Strategic, business, and technology acumen You are familiar with industry trends and the technologies that matter to our customers. You can clearly explain corporate strategy and articulate business impact, including financial considerations. You can explain the principles of lithography to a general audience, interpret complex technologies, grasp first‑principle concepts, and help elevate messaging with clarity and precision.IMC (Integrated Marketing Communications) planning and measurement abilitiesYou possess a strong understanding of the marketing mix and can plan, organize, and prioritize projects effectively. You know how to apply analytical tools and measurement techniques, incorporate metrics into communications plans, and use best‑practice methodologies to assess impact. You proactively propose improvement indicators and data-driven enhancements.Stakeholder management and consultation capabilitiesYou can manage multiple stakeholders across sectors, identify cross-functional opportunities, set priorities, and deliver outcomes. You can distill issues to their essence, navigate ambiguity, and find mutually agreeable solutions. You adapt your communication style to your audience and provide communications guidance and coaching to leaders.Critical thinking and analytical skillsYou translate business objectives into clear, compelling, and meaningful communication programs. You recognize complexity, actively seek understanding, and assess multiple variables and interdependencies. You identify root causes, anticipate opportunities and risks, explore what‑if scenarios, and propose well-reasoned solutions.Goal orientation: assertiveness, tenacity, prioritization, and impact focusYou stay focused on achieving results that deliver clear, positive business impact. You work with confidence and guide others toward outcomes, applying agility to meet evolving objectives. You ensure strategic communications plans are aligned, targeted, and effective.Strong cultural sensitivityYou adapt to cultural differences and ensure that plans, messages, and activities are appropriate for multicultural environments and aligned with ASML’s values.Language proficiency You can articulate ideas clearly and fluently, write on diverse topics, and prepare and deliver presentations effectively in both Mandarin Chinese and English.Other informationn/aInclusion and diversityASML is an Equal Opportunity Employer that values and respects the importance of a diverse and inclusive workforce. It is the policy of the company to recruit, hire, train and promote persons in all job titles without regard to race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation, or gender identity. We recognize that inclusion and diversity is a driving force in the success of our company.Need to know more about applying for a job at ASML? Read our frequently asked questions.

口碑行銷在行銷中以「策略」為主，「創意」為輔，在兩者交織之下，為客戶創造出驚人的行銷成效。 執案過程中，「細心」 是最關鍵的人格特質。 本職位將考驗大量的專案管理與交叉整合技巧，因為在操盤客戶品牌名聲與輿論時，任何細節都不容失誤。 我們致力於維護客戶的品牌形象，因此我們強調負責任的態度，並期望您能對客戶需求負責，同時在團隊中展現團結合作的精神。 我們團隊氛圍融洽，並採取扁平化管理，鼓勵每位夥伴參與決策。 在阿米巴績效考核的機制下，強者絕對能被看見，績效高者將得到應有的回報，這裡將是您發揮實力的最佳舞台！ ✦ "你的創意可以飛到外太空，但希望你人可以待在行天宮。" —— CEO Frank 工作內容 📌 文案力：口碑行銷文案撰寫、切點規劃（Dcard、PTT等論壇）📌 專案管理：甘特圖實作、時程控管與人設管理📌 專業軟體操作：使用輿情系統分析熱門議題，找出操作機會📌 提案力：行銷提案製作，挖掘客戶需求並協助解決問題📌 策略力：從整合行銷角度沙盤推演各種策略執行📌 領導力：帶領組別達成績效目標，並分配工作與任務📌 簡報力：提案簡報與結案報告製作，向客戶展現成果📌 其他主管交辦事項 Bespo 上策的特色 ✨ 1. 客戶重質不重量我們只接少量客戶，確保每位員工能夠全力以赴，提供最優質的服務。 ✨ 2. 較少加班文化除特殊檔期外，我們的高效執行力確保大家能準時上下班，維持良好工作與生活平衡。 ✨ 3. 阿米巴績效制度我們推行全員創利精神，高效者將被清楚看見，並獲得對應獎勵。💰 ✨ 4. 季度分紅機制獲利組別每一季都能參與分紅，讓你的努力轉化為實際回報。 ✨ 5.每季皆有加薪機會:只要績效達標，每季都會再加薪 1000~3000績效優良者每年已有多次加薪10000以上之案例。本公司加薪速度遠勝其他同業詳情請看公司簡介✨6.導入AI Workflow:上策系統已導入大量AI輔助工具例如Gemini , Perplexity Comet, Claude Code, NotebookLM等等能提供快速學習並接軌AI時代的工作環境與訓練機會。 ✨ 7. 最狂商務艙員工旅遊2025日本員旅 AM以上享星宇商務艙+星級飯店+和牛大餐100%全額補貼+送特休 📌 詳情請參考公司簡介，期待你的加入，一起創造頂級的口碑行銷影響力！ 🚀

自1982年成立以來，伯朗咖啡始終秉持創新與品質並重的精神，致力於提供多元化的高品質產品，滿足消費者需求。四十多年來，伯朗堅持在地新鮮烘焙原則，結合先進的一貫化生產設備，打造即飲咖啡與沖調咖啡系列。近年來，我們積極拓展咖啡產品線，透過多樣化的飲用方式，為消費者帶來更多元且生活化的咖啡體驗。我們誠摯邀請一位充滿創意的行銷創意課長加入我們的團隊，負責品牌行銷策略的規劃與創意發展。如果您擁有行銷相關經驗或濃厚的興趣，並渴望在充滿挑戰與機會的環境中發揮創意，您將有機會與我們一同提升伯朗在市場上的品牌力。

作為品牌內容策畫公關專員，您將是企業形象與媒體溝通的關鍵推手。您將深入挖掘集團亮點，透過新聞稿、專訪、品牌專欄等多元形式，講好公司的品牌故事，強化對外傳播力與媒體關係經營。【工作內容】● 策劃集團整體品牌溝通策略，發掘並包裝企業亮點，強化媒體曝光聲量。● 撰寫並發佈新聞稿、專欄與深度報導，建立正向品牌形象與議題主導力。● 發想與執行人物專訪、媒體主題企劃，建立多元媒體合作關係。● 撰寫企業簡介、產業分析等各類型品牌文字素材。● 企業刊物之主題規劃、編撰與排程執行。● 分析媒體趨勢與聲量監測，定期回報品牌形象表現指標。● 支援部門其他品牌與溝通專案、跨部門協作工作。● 協助媒體關係經營與議題應對，包括日常聯繫、採訪安排與風險管理。

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need. Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey. How you’ll make an impact： Product Launch Commercialization Lead the execution of comprehensive product launch plans, including strategies and tactical execution for new product launches, programs, and initiatives.Develop and implement product marketing materials and programs that support launch and commercialization strategies, in alignment with established brand guidelines and processes.Drive marketing collateral and labeling through all relevant legal, regulatory, and compliance approval processes for minor product launches. Clinical Scientific Marketing Develop clinical marketing messages aligned with Global strategy, current clinical literature, and regulatory and legal requirements.Build and deliver strong clinical marketing perspectives and content based on scientific evidence to support major product launches, data releases, and therapy development needs.Translate complex clinical data into clear, compelling messaging for internal and external audiences. Sales Enablement Training Partner with Sales and Training teams to support new hire onboarding, product launches, and ongoing field communications.Lead the development and execution of marketing and product training materials.Deliver sales force training to ensure strong product knowledge and confident field execution. Stakeholder Engagement External Partnerships Build and maintain relationships with key opinion leaders (KOLs) to inform launch planning and gain insights into the competitive and clinical landscape.Collaborate with medical societies and professional organizations to support clinical consensus-building and disease or therapy awareness.Plan and execute physician education programs in partnership with Sales and Professional Education teams. Cross-Functional Collaboration Work closely with cross-functional partners to ensure alignment on strategy, messaging, timelines, and execution.Ensure all marketing activities adhere to corporate, legal, and regulatory standards. What is it like to work at Edwards Lifesciences in Taiwan? As a global leader in patient-focused medical innovations, we offer rewarding opportunities and exciting challenges in a truly international, dynamic and friendly work environment. We are committed to fostering a diverse and inclusive work environment where all employees can grow, personally and professionally. To achieve this, we offer on-the-job development, training opportunities and the support and guidance provided by dedicated employee groups (the Edwards Network of Women, Edwards Foundation charity team, sustainability activities, and others). Edwards Lifesciences in Taiwan also offers the following benefits: Competitive Compensation and Benefits package Additional contributions into LPA Retirement Plan Risk Insurances Hospitalization Insurance Meal Benefits Service Awards Enhanced Leave Benefits Employee Stock Purchase Program Employee Assistance Program Education Reimbursement Program Comprehensive Well-being Program including preventive health checks, access to flu vaccination, fitness subsidy, healthy lifestyle workshops and webinars, charity activities and much more. Benefits are regulated by an internal policy which contains the full details regarding the entitlement and conditions for the benefits. Benefits policy and components may vary by location.

【工作內容】 - 策劃與執行品牌相關宣傳。 - 撰寫中英文行銷文案及新聞稿。 - 進行競品分析與市場調查。 - 協助網站架設與內容規劃，與開發廠商溝通需求，確保 SEO 落實。 - 追蹤與分析網站流量及關鍵字表現，提出優化方案。 - 支援團隊其他行銷專案及主管交辦事項。- 主要市場為東南亞、歐美市場- 工作地點位於台中

About inline: Founded in 2015, inline is a leading restaurant technology platform serving over 10,000 restaurants and 200 million diners across Taiwan, Hong Kong, Singapore, Australia, and Japan. inline offers an AI-powered consumer app for discovering and booking restaurants, as well as a B2B reservation and operations management system that helps restaurant partners manage tables, reservations, online orders and more, improving both the dining experience and operational efficiency. About the Role: We are seeking a Product Marketing Manager to drive the launch and sustain strategies and go-to-market execution for both our consumer-facing apps and our restaurant-facing b2b services. In this role, you will leverage market insights and data-driven thinking to craft compelling product positioning, execute launch strategies for feature-centric Propositions, and coordinate cross-functional initiatives that accelerate customer acquisition, retention, and product adoption. You will work closely with teams across inline to ensure our product innovations resonate in the market, effectively communicate value to diners and restaurant partners, and ultimately contribute to inline's success. Responsibilities: Product Positioning Messaging : Develop clear product positioning and messaging for inline's product suite (B2C restaurant discovery app and B2B reservation/operations system), articulating unique value propositions for different target audiences (consumers vs. restaurateurs). Go-to-Market Strategy : Plan and execute go-to-market strategies for new product propositions, including influencing target customer segments, crafting messaging frameworks, selecting marketing channels, and coordinating launch activities to ensure successful adoption. Sustain-in-Market Strategy : Drive continued product adoption and engagement post-launch by partnering with cross-functional teams to execute lifecycle marketing, customer education, and in-product messaging; monitor usage metrics and customer feedback to refine positioning, identify new growth opportunities, and mitigate churn risk. Marketing Content Collatera l: Create, refine, and manage product marketing materials such as product decks, website content, case studies, sales enablement guides, and press releases, ensuring consistent and impactful communication of product value across all channels. Performance Analysis Optimization : Monitor and analyze key performance metrics (eg, user acquisition, engagement, feature adoption rates, reservation volume) to evaluate the success of product launches and marketing campaigns. Use data-driven insights to optimize strategies and recommend improvements for continuous growth. Customer Advocacy: Serve as a key voice of the customer for both diners/patrons and restaurant staff /managers / owners. Gather user feedback and market reactions, and work with internal teams to refine the product experience and address market needs, enhance customer satisfaction and loyalty. Market Research Insights : Conduct market research, user interviews, and competitive analysis to deeply understand industry trends, diner behaviors, and restaurant partner needs, translating these insights into actionable product and marketing strategies. Cross-Functional Collaboration : Collaborate closely with PM, Product-Market Growth, and Design teams to understand the near-term product roadmap, and infuse market feedback and user insights into the intermediate-term roadmap for design and product development. Partner with Marketing, PR, Business Development, and Customer Success teams to drive integrated campaigns and initiatives that align with product launches and growth goals. Notes : On the GTM side, this role will work with a number of customer-facing teams listed above, with managers and staff in 6-7 countries. On the Product side, this role will collaborate with the global Program Management team ( Feature Integration roadmap, "Inline Landing" partner program, internal coordination for SaaS Cost of Goods controls, System Scaling schedule for new features, Privacy Security ). Key: inline does not have Product Managers, we are a Design-centric organization and the UXD team has some responsibilities (like Apple) that might typically sit within a Product Management team in a more conventional company. On the Growth side, this role will collaborate with the global Product-Market Growth team ( Feature-centric Commercial OKRs and committed by BD and CSM teams, Pricing and Pricing-change alignment coordination, PL scenario modeling, and the 'challenger' voice for keeping sustained focus on in-progress bets as waves of feature requests are championed for priority )