Key Role• Develop category and brand strategy.•Develop and execute marketing plans and take the ownership of budget management. •Collaborate with cross-functional team to execute brand strategy and plans to achieve category business objectives and brand marketing measurements. Responsibilities • Execute market research activities to identify consumer and customer insights. • Develop and execute brand marketing plans, including innovation/renovation development, pricing strategy, communication and media plan. • Track marketing initiatives against set measurements to enhance effectiveness and business impact. • Deliver brand growth targets with brand PL accountability and market share growth. • Manage marketing expenditures to enhance efficiency, effectiveness/ ROIs. • Collaborate with cross functional team to identify needs opportunities, developing pricing, distribution, consumer promotion strategies for assigned category.
4 years of experience required
No management responsibility