Cake 找工作

About inline: Founded in 2015, inline is a leading restaurant technology platform serving over 10,000 restaurants and 200 million diners across Taiwan, Hong Kong, Singapore, Australia, and Japan. inline offers an AI-powered consumer app for discovering and booking restaurants, as well as a B2B reservation and operations management system that helps restaurant partners manage tables, reservations, online orders and more, improving both the dining experience and operational efficiency. About the Role: We are seeking a Product Marketing Manager to drive the launch and sustain strategies and go-to-market execution for both our consumer-facing apps and our restaurant-facing b2b services. In this role, you will leverage market insights and data-driven thinking to craft compelling product positioning, execute launch strategies for feature-centric Propositions, and coordinate cross-functional initiatives that accelerate customer acquisition, retention, and product adoption. You will work closely with teams across inline to ensure our product innovations resonate in the market, effectively communicate value to diners and restaurant partners, and ultimately contribute to inline's success. Responsibilities: Product Positioning Messaging : Develop clear product positioning and messaging for inline's product suite (B2C restaurant discovery app and B2B reservation/operations system), articulating unique value propositions for different target audiences (consumers vs. restaurateurs). Go-to-Market Strategy : Plan and execute go-to-market strategies for new product propositions, including influencing target customer segments, crafting messaging frameworks, selecting marketing channels, and coordinating launch activities to ensure successful adoption. Sustain-in-Market Strategy : Drive continued product adoption and engagement post-launch by partnering with cross-functional teams to execute lifecycle marketing, customer education, and in-product messaging; monitor usage metrics and customer feedback to refine positioning, identify new growth opportunities, and mitigate churn risk. Marketing Content Collatera l: Create, refine, and manage product marketing materials such as product decks, website content, case studies, sales enablement guides, and press releases, ensuring consistent and impactful communication of product value across all channels. Performance Analysis Optimization : Monitor and analyze key performance metrics (eg, user acquisition, engagement, feature adoption rates, reservation volume) to evaluate the success of product launches and marketing campaigns. Use data-driven insights to optimize strategies and recommend improvements for continuous growth. Customer Advocacy: Serve as a key voice of the customer for both diners/patrons and restaurant staff /managers / owners. Gather user feedback and market reactions, and work with internal teams to refine the product experience and address market needs, enhance customer satisfaction and loyalty. Market Research Insights : Conduct market research, user interviews, and competitive analysis to deeply understand industry trends, diner behaviors, and restaurant partner needs, translating these insights into actionable product and marketing strategies. Cross-Functional Collaboration : Collaborate closely with PM, Product-Market Growth, and Design teams to understand the near-term product roadmap, and infuse market feedback and user insights into the intermediate-term roadmap for design and product development. Partner with Marketing, PR, Business Development, and Customer Success teams to drive integrated campaigns and initiatives that align with product launches and growth goals. Notes : On the GTM side, this role will work with a number of customer-facing teams listed above, with managers and staff in 6-7 countries. On the Product side, this role will collaborate with the global Program Management team ( Feature Integration roadmap, "Inline Landing" partner program, internal coordination for SaaS Cost of Goods controls, System Scaling schedule for new features, Privacy Security ). Key: inline does not have Product Managers, we are a Design-centric organization and the UXD team has some responsibilities (like Apple) that might typically sit within a Product Management team in a more conventional company. On the Growth side, this role will collaborate with the global Product-Market Growth team ( Feature-centric Commercial OKRs and committed by BD and CSM teams, Pricing and Pricing-change alignment coordination, PL scenario modeling, and the 'challenger' voice for keeping sustained focus on in-progress bets as waves of feature requests are championed for priority )

口碑行銷在行銷中以「策略」為主，「創意」為輔，在兩者交織之下，為客戶創造出驚人的行銷成效。 執案過程中，「細心」 是最關鍵的人格特質。 本職位將考驗大量的專案管理與交叉整合技巧，因為在操盤客戶品牌名聲與輿論時，任何細節都不容失誤。 我們致力於維護客戶的品牌形象，因此我們強調負責任的態度，並期望您能對客戶需求負責，同時在團隊中展現團結合作的精神。 我們團隊氛圍融洽，並採取扁平化管理，鼓勵每位夥伴參與決策。 在阿米巴績效考核的機制下，強者絕對能被看見，績效高者將得到應有的回報，這裡將是您發揮實力的最佳舞台！ ✦ "你的創意可以飛到外太空，但希望你人可以待在行天宮。" —— CEO Frank 工作內容 📌 文案力：口碑行銷文案撰寫、切點規劃（Dcard、PTT等論壇）📌 專案管理：甘特圖實作、時程控管與人設管理📌 專業軟體操作：使用輿情系統分析熱門議題，找出操作機會📌 提案力：行銷提案製作，挖掘客戶需求並協助解決問題📌 策略力：從整合行銷角度沙盤推演各種策略執行📌 領導力：帶領組別達成績效目標，並分配工作與任務📌 簡報力：提案簡報與結案報告製作，向客戶展現成果📌 其他主管交辦事項 Bespo 上策的特色 ✨ 1. 客戶重質不重量我們只接少量客戶，確保每位員工能夠全力以赴，提供最優質的服務。 ✨ 2. 較少加班文化除特殊檔期外，我們的高效執行力確保大家能準時上下班，維持良好工作與生活平衡。 ✨ 3. 阿米巴績效制度我們推行全員創利精神，高效者將被清楚看見，並獲得對應獎勵。💰 ✨ 4. 季度分紅機制獲利組別每一季都能參與分紅，讓你的努力轉化為實際回報。 ✨ 5.每季皆有加薪機會:只要績效達標，每季都會再加薪 1000~3000績效優良者每年已有多次加薪10000以上之案例。本公司加薪速度遠勝其他同業詳情請看公司簡介✨6.導入AI Workflow:上策系統已導入大量AI輔助工具例如Gemini , Perplexity Comet, Claude Code, NotebookLM等等能提供快速學習並接軌AI時代的工作環境與訓練機會。 ✨ 7. 最狂商務艙員工旅遊2025日本員旅 AM以上享星宇商務艙+星級飯店+和牛大餐100%全額補貼+送特休 📌 詳情請參考公司簡介，期待你的加入，一起創造頂級的口碑行銷影響力！ 🚀

▍公司介紹 學籽文創線上教育品牌創辦於2020年，我們希望能幫助每個人心中關於夢想或是熱情的小小種子，有機會透過線上教育的學習模式，而孕育出每顆種子開花結果的成長樣貌。 學籽團隊嚴格篩選並邀請了來自各個領域的頂尖人士，學籽自許能如同燈塔一般，照耀在資訊氾濫的大海中迷途的學習者，在這漫長且無止盡的人生學習路上，提供並陪伴著每個想學習的人一個明確的方向。 從創立以來，學籽每個月至少有超過 10,000+ 名來自海外的學習者來此尋找課程，同時學籽也堅持以高規格高品質的製課方式，將每位開課講師深藏的專業知識、技藝與故事進行分享與傳承，更以多元的視角獲得市場上亮眼的成效。 ▍關於這個角色 這個角色將能讓你展現個人的多元創意與思考，協助學籽將品牌願景轉化為可落地的商業策略，在確保文化底蘊的基礎上，透過數據洞察與資源整合，實現穩定且具質感的業績成長。 ▍工作內容 1. 行銷策略規劃與落地執行- 將階段性商業目標，拆解為具體、可檢核的行動計畫，並確保策略能夠落地。2. 多元行銷方案之精準實踐- 獨立主導並落實各類行銷方案，包含 KOL合作企劃、媒體廣編、短影音企劃、SEO流量優化等等。3. 透過數據驅動動態優化行銷策略- 透過銷售數據監控與深度用戶訪談，拆解行銷節點中的斷點。以客觀事實為依據，動態校準行銷方向，確保每一筆行銷預算都能發揮商業價值。 ▍條件要求 - 2年以上行銷相關經驗

我們正在尋找一位對內容有想法、對美感有敏銳感受的行銷夥伴，一起打造有溫度、有風格的品牌。

As a Product Innovation Specialist at DaoHer Beverage, you will play a key role in developing new beverage products and bringing them to market. This role works closely with RD, marketing, and creative partners to transform product concepts into market-ready products, from formulation coordination to packaging and label development. DaoHer Beverage is an innovative ready-to-drink (RTD) tea company headquartered in San Mateo, California, with deep roots in Taiwan. With over 30 years of beverage manufacturing expertise, we are dedicated to bringing Taiwan’s iconic shaken tea culture to global consumers through high-quality and lifestyle-oriented beverage products. Our diverse RTD portfolio, including boba tea and fruity tea beverages, is designed to seamlessly integrate into modern lifestyles worldwide. As we continue expanding across international markets, we are looking for creative and product-driven talents who are passionate about innovation and consumer products. 我們正在招募對產品創新與品牌成長有熱情的人才，加入 DaoHer Beverage，一同打造下一代全球化的台灣茶飲品牌。 Responsibilities｜工作內容 Collaborate with RD teams to develop and launch new beverage products 與研發團隊合作，參與新產品開發與上市流程 Coordinate cross-functional teams to ensure smooth product development and launch timelines 跨部門溝通協作，確保產品開發與上市進度順利推進 Create and manage product labels and packaging materials for new product launches 負責新產品標籤與包裝內容製作與管理 Develop artwork and visual materials for packaging, and coordinate with external agencies when needed 製作產品包裝與相關視覺素材，並與廣告公司或設計夥伴合作 Support packaging concepts and product positioning aligned with brand strategy 協助產品定位與包裝概念發想，確保與品牌策略一致 Assist in preparing product launch materials and internal product documentation 協助準備產品上市相關素材與內部產品資料Manage and optimize product listings across e-commerce platforms, including Amazon, Walmart, and other U.S. B2B marketplaces 負責電商平台（包含 Amazon、Walmart 及其他美國 B2B 電商）產品上架、內容優化與日常營運管理 Coordinate with sales and marketing teams to support e-commerce promotions, inventory planning, and performance tracking 與業務及行銷團隊合作，支援電商促銷活動、庫存規劃與銷售數據追蹤 Participate in international exhibitions or business trips (approximately 1–2 times per year) 參與海外展會或商務出差（每年約 1–2 次）

關於這份工作 FLOMI 是位於台中、從客製蛋糕起家的精緻禮品品牌，主力客群為熟齡女性；近年延伸出花精品禮盒與場地包場服務，逐步拓展更廣的送禮場景。我們服務的，是對細節敏感、看得懂用心、願意為一份能傳達情感的禮物付費的人。 下一個階段，我們需要一位能與主理人並肩、把行銷工作從現在的檔期模式推進到可以穩定擴張的體系，並在過程中逐步成為 FLOMI 行銷負責人的夥伴。 你的工作主要分三個部分 【策略】行銷方向與企劃 主理人決定品牌大方向與最終拍板，你在這個框架內做行銷層的策略決策。具體包含： ・一年六個大檔期（過年、母親節、中秋等）的策略規劃，每檔前 6–8 週啟動 ・平常每兩週一次的 IG / LINE 內容規劃，維持品牌日常節奏 ・KOL / KOC 合作藍圖 ・廣告投放策略 ・品牌官網自然流量的長期成長規劃 【執行】平台經營與文案 策略要落地，需要由你親手執行——涵蓋日常文案、平台經營、廣告投放、SEO 內容資產四個面向： ・親自執筆策略企劃書、IG / LINE / 官網商品頁、檔期主視覺標語等對外文案 ・統籌 IG、LINE 官方、Cyberbiz 官網三個平台的日常經營節奏 ・規劃並啟動 LINE Ads、Meta Ads 等數位廣告投放 ・負責官網 SEO 與內容資產的長期累積 【統籌】外部夥伴管理 外部合作的完整流程由這個職位主導： ・KOL / KOC 合作完整流程（合作對象篩選、寄送禮品、貼文確認、成效回收） ・統籌攝影、剪片、設計等外包團隊的進度與品質 合作對象方面，你可以帶自己熟悉的網絡進來，也可以運用 FLOMI 既有的合作方。 我們希望找到的夥伴 我們需要的，是一位擅長透過對話、提問與觀察，主動把品牌方向萃取出來、轉成具體企劃與文案的夥伴。 這個職位有不少從 0 到 1 的工作——數位廣告投放、官網內容資產等，FLOMI 目前都還在規劃啟動階段。 初期我們會以較密集的同步節奏建立默契；當合作節奏穩定、信任穩固後，主理人會放心把更多的決策空間交給你。 我們期待這是一段能長期共事、彼此都能在其中成長的合作關係。 在 FLOMI 工作的日常 除了行銷工作本身，我們相信浸潤在品牌的世界裡，會帶來更好的想像力與判斷。你可以使用 FLOMI 的烘焙設備、參與花藝課程（在合理使用範圍內）——這些是 FLOMI 之所以是 FLOMI 的核心，我們希望團隊的每個人都能真正體驗它。 工作工具上，FLOMI 也支持你探索 AI 協作，會補助對話式 AI 的訂閱費用（如 ChatGPT、Claude），其他工具如 Claude Code 可另行討論。 辦公型態為混合辦公制，採彈性工時、以工作成果為衡量標準：試用期每週進公司 4 天，試用期過後每週進公司 3 天；試用期三個月。

自1982年成立以來，伯朗咖啡始終秉持創新與品質並重的精神，致力於提供多元化的高品質產品，滿足消費者需求。四十多年來，伯朗堅持在地新鮮烘焙原則，結合先進的一貫化生產設備，打造即飲咖啡與沖調咖啡系列。近年來，我們積極拓展咖啡產品線，透過多樣化的飲用方式，為消費者帶來更多元且生活化的咖啡體驗。我們誠摯邀請一位充滿創意的行銷創意課長加入我們的團隊，負責品牌行銷策略的規劃與創意發展。如果您擁有行銷相關經驗或濃厚的興趣，並渴望在充滿挑戰與機會的環境中發揮創意，您將有機會與我們一同提升伯朗在市場上的品牌力。

美弗實業股份有限公司 ｜小獅王辛巴 我們擁有穩健的實體通路基礎，也持續拓展成長中的電商與社群版圖。現在，正在尋找一位兼具內容感、創意力與執行力的 品牌內容行銷企劃加入團隊，如果你喜歡做內容、懂得觀察趨勢，也能從數據裡找到方向，並善用 AI 讓工作更有效率，歡迎加入我們，一起做出有流量、有互動，也有轉換力的品牌內容。 工作地點位於 台中市南屯區精華地段，城市的便利與生活的餘裕，都在剛好的距離裡，對喜歡內容、也在意生活感的人來說，這裡會是很舒服的所在。 【職務內容】 1｜短影音與社群內容企劃 規劃 Reels／Shorts 腳本內容，並負責 Facebook、Instagram、LINE、YouTube 等官方平台之內容企劃與文案撰寫，提升品牌曝光、互動與轉換表現 2｜趨勢觀察與內容發想 關注社群趨勢、市場動態與網路話題，結合品牌特色與產品需求，提出具話題性與執行力的內容企劃 3｜廣告數據判讀與內容優化 能閱讀社群與廣告成效數據，從觸及、互動、點擊到轉換整理洞察，持續優化內容方向 4｜AI 工具應用 善用 AI 協助內容發想、文案整理、腳本優化與流程提效，提升整體產出效率與品質 5｜KOL／異業合作執行 協助 KOL、合作夥伴與外部窗口之提案溝通、內容確認、合作執行與成效追蹤，維持良好合作節奏與品牌一致性 6｜跨部門整合協作 與設計、電商、業務等部門協作，整合品牌對外溝通內容，維持視覺與文字的一致性

The Opportunity: Turn "Deep Tech" into "Market Dominance" IdeasLab Inc. is an advanced Computer Vision (CV) company. We have built proprietary AI that solves complex problems in [Retail/Security/Manufacturing]. Our technology is robust, our engineering is world-class, and our potential is massive. Now, we have to tell the world. We are looking for a Head of Marketing to lead a complete strategic transformation. We are moving from an "RD/Engineering-first" identity to a "Solution-first" market leader. You will not just be running campaigns; you will be the architect of our brand, the translator of our technology, and the driver of our revenue. The Role This is a "Full-Stack" marketing role for a builder. You will inherit a blank canvas and a powerful technical product. Your mandate is to define who we are, structure how we sell, and build the engine that generates qualified leads. Core Responsibilities 1. Brand Surgery Positioning (The Identity) Redefine the Narrative: Lead the strategic evolution of the IdeasLab brand. Move our positioning away from "experimental lab" toward "enterprise-grade solution provider."Differentiation: Carve out a distinct voice in a crowded AI market. Ensure potential clients instantly understand why we are different from (and better than) generic competitors.Visual Verbal Identity: Oversee the refresh of our web presence, sales assets, and digital footprint to reflect a modern, scalable software company. 2. Product Marketing (The Translation) From Python to Profit: Work directly with our engineering team to translate complex technical features (neural networks, object detection) into clear, ROI-driven business benefits (loss prevention, speed, safety).Sales Enablement: Arm the CEO and Sales team with the weapons they need to win: pitch decks, case studies, and white papers that focus on value, not just specs.Privacy-First Messaging: Develop a marketing framework that turns Data Privacy and Ethics into a competitive advantage, addressing client fears before they arise. 3. Growth Demand Generation (The Engine) Account-Based Marketing (ABM): Identify our top 50 prospect accounts and execute hyper-targeted campaigns to get us in the door.Content Strategy: specific, high-value content (e.g., "The ROI of Computer Vision in Retail") that positions IdeasLab as a thought leader, not just a vendor.Pipeline Ownership: Measure success in MQLs (Marketing Qualified Leads) and pipeline revenue, not just "likes" or "impressions." Who You Are The Translator: You are fluent in "Engineer" and "Executive." You can explain deep learning to a CFO without making their eyes glaze over.The Builder: You aren’t looking for a cushy role where you manage an agency. You want to get your hands dirty, write the copy, set up the CRM, and build the foundation yourself.The Strategist: You understand that "Branding" isn't just a logo—it's trust.

【工作內容】- 發展年度品牌策略，提供行銷廣宣計畫 (媒體/公關/數位/社群)- 規劃各通路促銷活動、陳列規劃與執行- 國外原廠溝通協調- 定期追蹤行銷活動效益：營業目標達成率、ROI、進店率/轉化率/復購率/推薦率- 行銷費用控管：費用率、費用規劃及效益評估- 品類庫存管理：庫存月、銷售預估準確度【個性特質】- 細心、合群、擅於溝通協調、能獨立作業、效益導向、喜愛廚房用品佳【工作技能或證照需求】- 3年以上 FMCG 或廚房用品操作經驗- 需有數字分析能力- 需英文聽說讀寫精通- 需有良好中英文簡報能力【專業職能】- 發展年度品牌策略，提供行銷廣宣計畫 (媒體/公關/數位/社群)- 規劃各通路促銷活動、陳列規劃與執行- 定期追蹤行銷活動效益及管控行銷費用- 國外原廠溝通協調- 品類及庫存管理