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CBO (Chief Brand Officer)
你好~我們是台灣自有品牌one-meter。 一個真正想把「美型好創意」帶進的生活的品牌,有上櫃公司的穩定加上年輕扁平式管理的開放開心工作氛圍。 加入我們,你將成為one-meter核心主管,一起規劃品牌整體營運方向,負責整合行銷、電商通路、未來通路、廣告、KOL、團購等規劃,挑戰獎金創造自我價值,可以發光的舞台準備好了,你準備好了嗎。【職務說明】 ➤規劃全通路品牌行銷策略與營業額成長,市場/通路開發規劃, 擬定整體品牌年度/季度/月度行銷營運策略 。規劃促銷、活動、檔期,達成營業額提升目標 。分析數據並持續優化(ROAS、轉換率、CAC、回購率)。 ➤KOL / 團購 / 業配,設計團購模式、佣金制度、推廣素材,跟進合作成效。 ➤品牌發展與市場方向,與商品開發一同規畫品牌方向。 以行銷營運角度提出對品牌產品線規劃長期內容策略。 ➤商品銷售策略,協助新品上市 S+OP(定位、銷售話術、內容腳本), 商品銷售營運規劃市場分析, 提升商品生命週期與顧客會員忠誠度。 ➤跨部門整合與外包管理,偕同公司內部跨部門與外部協力廠商一起達成品牌目標。【加分職能】 ➤具備 3-5 年以上通路、團購、電商業務經驗 ➤熟悉團購/電商通路 • 良好的談判與溝通能力 ➤數字敏感度佳,市場敏感度高 ➤主動積極,提出解決方法**現行工作地點為【新北市五股區五權五路2號】預計於 2026 年6-7月 搬遷至【台北市大安區建國南路一段】
Negotiable
3 years of experience required
Managing staff numbers: not specified
這是一個加入國際集外商零售品牌的絕佳機會,作為品牌台灣市場的電商領導者,你將不僅負責維持既有通路的穩定成長,更將帶領團隊在快速變動的零售環境中,透過數據驅動與跨部門整合,定義品牌的電商成長曲線! 本職位適合擁有豐富平台營運經驗,同時對 D2C 自營官網 有深刻洞察的高階管理人才 🎯 角色使命 你將扮演品牌與消費者之間的核心橋樑。透過精準的流量佈局與檔期策略,你將主導包含品牌電商及第三方平台在內的數位通路經營,將市場趨勢轉化為實質業績,並優化整體的用戶購物旅程。 💼 主要工作內容 一、通路策略與營運管理 制定並主導台灣區全電商平台(主要 D2C 官方電商 & 第三方電商平台)的年度成長策略與營運藍圖。負責年度與季度銷售目標設定,精確配額資源以達成營收 KPI。深度管理商品組合、定價策略、庫存周轉及優化物流配送,確保供應鏈與銷售端的高度協同。 二、數據分析與績效優化 監測流量、轉換率(CVR)、客單價(ASP)等核心指標,利用網站分析工具進行績效拆解。優化站內外廣告投放、搜尋排名(SEO/SEM)與通路曝光成效。 三、行銷檔期與跨部門協作 策劃大型年度檔期之整合行銷計畫與促銷機制。橫向對接行銷、設計、供應鏈及客服團隊,確保品牌一致性與服務品質。 四、團隊領導與組織發展 建立並帶領高效能電商團隊,提升團隊成員的專業技能與執行效率。持續追蹤零售趨勢與競品動態,靈活調整營運方向以維持市場領先地位。五、OMO 線上、線下虛實整合 與實體門市團隊密切合作,打造一致性的跨通路顧客體驗。
Negotiable
10 years of experience required
Managing staff numbers: not specified
我們正在協助一家 專注投資體驗的數位金融品牌,尋找一位 行銷經理。 這個角色將 直屬高層、領導3~5 位行銷夥伴, 一起為 Z世代 與 新手投資族 打造全新品牌故事 🚀✨ 你將主導的任務🔹 制定品牌定位與策略,強化市場辨識度🔹 整合線上線下行銷活動、異業合作、媒體公關、廣告投放🔹 帶領團隊,提升創意產出與專案執行力🔹 追蹤市場趨勢與競爭分析,靈活調整策略🔹 以數據為核心,持續優化成效
行銷
數位金融
數位行銷
50K ~ 70K TWD / month
3 years of experience required
Managing 1-5 staff
Médecins Sans Frontières (MSF) is an international, independent, medical humanitarian organisation that delivers emergency aid to people affected by armed conflict, epidemics, natural disasters and exclusion from healthcare. We offer assistance based on need alone, irrespective of race, religion, gender or political affiliation. MSF Taiwan focuses on four pillars: public engagement and advocacy on global humanitarian crises; recruitment of Taiwanese medical and non-medical staff for field deployment; fundraising to support MSF's social mission; and technical exchange with medical audiences. Communications sits at the heart of MSF's identity. Beyond awareness and fundraising, our work is rooted in témoignage — bearing witness to humanitarian crises and speaking out on behalf of the people we serve. The department connects Taiwanese audiences with MSF's projects around the world, raising awareness of neglected crises, humanitarian principles, and the access to healthcare. We do this through media, public engagement, advocacy, and storytelling — honestly, principally, and grounded in what we witness in the field. The team of nine includes Communications Manager, Digital Manager, Public Engagement Officer, and Youth Engagement Officer. Head of Communications The Head of Communications is a strategic leadership role reporting directly to the General Director. You will shape and sustain MSF Taiwan's identity and communications positioning — connecting Taiwanese and broader Mandarin-speaking publics with MSF's social mission in service of humanitarian principles — whilst developing a high-performing team and contributing to organisational direction as a member of the Local Management Team. Your role is to build on a strong foundation — strengthening MSF Taiwan's voice, advancing témoignage, and ensuring our communications remain principled and independent in a complex and sensitive environment. Major Responsibilities Strategy LeadershipDevelop and lead the communications strategy and annual plans, aligned with MSF Taiwan's strategic goals and global MSF positioning.Contribute to MSF Taiwan's strategic and annual planning as a member of the Local Management Team.Build and maintain active connections within the MSF International communications network to ensure Taiwan's voice informs global strategies.Advance MSF Taiwan's témoignage — ensuring our public communications bear honest witness to the crises MSF responds to and the humanitarian principles that guide our work. Brand, Identity ReputationSafeguard MSF's public image and brand integrity, ensuring all communications uphold MSF's principles of independence, impartiality, and neutrality.Lead crisis communications response — anticipating reputational risks, maintaining a live risk register, and coordinating rapid, principled responses to critical incidents locally and globally.Ensure MSF Taiwan's communications remain independent and principled, including in politically sensitive contexts where MSF's positions may be challenging or unpopular. Execution Editorial QualityOversee implementation of all communications activities across media relations, digital content, campaigns, events, and public engagement.Ensure editorial excellence, ethical standards, and strategic messaging across all platforms and audiences.Guide the team on media relations, content development, public engagement, and operational communications in support of MSF's emergency preparedness activities. People ManagementLead, develop, and support a team of nine, fostering creativity, accountability, and alignment with MSF's values.Identify and develop talent across the team; build a culture of learning, reflection, and continuous improvement. Cross-functional Stakeholder EngagementPartner closely with Fundraising, Programmes, HR, and Field Human Resources to ensure coherent, integrated messaging.Build and sustain relationships with media, partners, civil society, and external stakeholders to amplify MSF's voice.Represent MSF Taiwan in regional and international communications forums.Monitor audience perception and public awareness; use data to adapt strategies and demonstrate impact.
100K ~ 150K TWD / month
7 years of experience required
Managing 5-10 staff

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