- Conduct in-depth market research, competitor analysis, and consumer behavior studies to identify market opportunities.- Develop comprehensive brand frameworks, including brand purpose, vision, mission, core values, and personality.- Define brand positioning and unique selling propositions (USP) to ensure the brand stands out in the industry.- Create verbal identity and communication strategies, including tone of voice and messaging pillars.- Translate strategic insights into actionable creative briefs for design and content teams.- Oversee brand architecture and consistency across various touchpoints and marketing channels.- Provide strategic consultation and presentations to clients to align brand goals with business objectives.- Monitor and evaluate brand performance, adjusting strategies based on market feedback and data.
2 years of experience required
No management responsibility