About GoFreight
GoFreight is building the operating system for modern freight forwarders.
Freight forwarding is one of the most important industries in global trade, but many freight forwarders still rely on fragmented systems, manual workflows, email, spreadsheets, and legacy software. GoFreight helps freight forwarders modernize their operations across shipment management, quoting, customer-facing applications, workflow automation, reporting, and AI-powered productivity.
We serve freight forwarding companies across North America and are entering our next stage of growth: helping more forwarders move from fragmented legacy systems into a more modern, AI-enabled operating model.
We are looking for a high-agency content and product marketing talent to help turn customer stories, product insights, and industry expertise into compelling content that supports demand generation, sales, and market education.
About the Role
This is an AI-native content and product marketing role.
You will help build and scale GoFreight’s customer proof, thought leadership, and product narrative engine. Your work will help prospects understand why GoFreight matters, help Sales tell a sharper story, and help the market better understand how freight forwarders can modernize with software and AI.
This role is a strong fit for someone who is excited to learn quickly, take ownership, and grow into a broader content, customer marketing, or product marketing role over time. You do not need to be a fully developed product marketing leader on day one. We are open to candidates with relevant experience as well as high-potential early-career candidates who can learn quickly, write well, use AI tools effectively, and take ownership of meaningful work.
You will work closely with the CEO, Director of Demand Generation, Sales, Customer Success, and Product teams. Senior leaders and cross-functional partners will provide strategic direction, product context, customer insight, and feedback. Your role is to turn those inputs into clear, useful, polished content that helps prospects, customers, and internal teams understand the value of GoFreight.
Your scope will grow over time. In the beginning, you will focus on learning the product, customers, industry, and sales motion while contributing to high-priority content and customer proof projects. As you build context and confidence, you will take on broader ownership across content strategy, product messaging support, and sales enablement.
What You'll Work On
This role will give you exposure to a broad range of content and product marketing work, including customer proof, thought leadership, product messaging, sales enablement, and demand generation support. The exact mix of work may shift over time based on company priorities, business needs, campaigns, product launches, and your strengths. While customer proof, market education, and product narrative will be core areas of focus, you will have the opportunity to contribute across the following areas:
1. Customer Stories Customer Proof
You will help GoFreight build a strong library of customer proof that supports sales, demand generation, and market credibility.
Interview customers and internal teams to uncover meaningful customer outcomes, use cases, and proof points.Create case studies, testimonials, website stories, sales proof, and other customer-facing assets.Turn customer wins into reusable content for sales, campaigns, landing pages, email, events, and thought leadership.Help organize and improve the process for collecting, approving, publishing, and reusing customer stories.
2. Thought Leadership Market Education
You will help GoFreight communicate clearly about how freight forwarders can modernize with software and AI.
Turn insights from leadership, Product, Sales, Customer Success, and customers into clear market-facing content.Create and repurpose content across blogs, LinkedIn, guides, webinars, email campaigns, landing pages, and executive thought leadership.Translate complex logistics, software, and AI topics into practical content for freight forwarding executives and operators.Monitor industry trends, customer conversations, and competitor narratives to identify relevant content opportunities.
3. Product Marketing Messaging Support
You will support product messaging and help connect GoFreight’s capabilities to customer and business value.
Help create messaging for products, workflows, features, use cases, launches, and migration-related initiatives.Turn product notes, demos, customer calls, and sales feedback into clear positioning and usable content.Support landing pages, release communications, internal enablement, and customer-facing launch materials.Help keep messaging clear and consistent across the website, campaigns, sales materials, and customer communications.
4. Sales Enablement
You will help Sales tell a more credible, consistent, and customer-focused story.
Create sales-ready materials such as one-pagers, proof slides, objection-handling content, use-case summaries, and ROI narratives.Partner with Sales to identify recurring questions, objections, competitive concerns, and content gaps.Turn successful sales narratives and customer proof into reusable materials for AEs, SDRs, and outbound efforts.Help organize content so Sales can quickly find and use the right asset.
5. Demand Generation Website Support
You will work closely with the Director of Demand Generation to support campaigns, website conversion, and pipeline programs.
Create content for email, paid, organic, webinars, events, ABM, and outbound campaigns.Support landing page copy, website updates, campaign messaging, and conversion-focused content.Repurpose long-form content into campaign-ready assets across channels.Use campaign performance, sales feedback, and AI tools to improve the speed, quality, and reusability of content.
How This Role Works With Demand Generation
The Director of Demand Generation owns pipeline programs, campaign strategy, channel execution, website performance, and conversion optimization.
This role focuses on the customer stories, product and use-case narratives, sales-ready proof, and thought leadership that make those programs more effective.
The CEO and senior leaders provide strategic direction on positioning, market narrative, and priority themes. This role turns that direction into high-quality content that supports demand generation, sales, and market education.