Growth Director  • XREX

May 2023 - Now

• Developed and implemented growth strategies for the cryptocurrency exchange, focusing on market entry plans (GTM) based on Taiwanese investors' habits and pain points.
• Led growth experiments for XREX Academy, successfully establishing stable user acquisition channels and enhancing user activation rates.
• Coordinated cross-functional teams to plan and execute product marketing communication strategies.

Sr. Operation Director  • ChargeSPOT

Jun 2022 - Apr 2023

• Managed customer service, operations, and advertising departments, leading a team of 20+ members responsible for nearly 8,000 power bank rental stations and tens of thousands of batteries across Taiwan.
• Improved operational efficiency by reducing the 14-day downtime of rental stations by 30%, optimizing shipment processes, and completing a 6,000-battery recall and inspection within one month.
• Introduced AI customer service technology, reducing manual case handling by 30% and significantly enhancing customer service efficiency.
• Executed advertising sales, generating millions in revenue.

BD Manager  •  ChargeSPOT

Feb 2022 - Jun 2022

• Established a new business team in Kaohsiung within two months, managing a team of 5 field sales representatives.
• Developed and executed growth strategies for southern Taiwan, focusing on partnerships with businesses and chain stores.
• Increased the number of rental stations in Kaohsiung by over 600 within five months, achieving full coverage in central administrative districts.
  

Growth Manager  •  ChargeSPOT

Dec 2019 - Jan 2022

• Led a marketing team of 5, responsible for design, data analysis, public relations, product marketing, brand planning, and partnerships.
• Planned and allocated annual and quarterly marketing budgets, achieving an average YoY growth of 300% in new users, reaching over 1 million registered users by early 2022.
• Organized large-scale brand press conferences, securing over 50 media reports each, and partnered with more than 30 brands annually, including Apple, LINE, FamilyMart, JKOPay, and Watsons.
• Led the brand's sustainability development project, recycling over 200 kg of power banks in 2020-2021.

 Marketing Manager  •  news.cnyes.com

May 2019 - Dec 2019 

• Planned and executed new product marketing and operations strategies, collaborating closely with product and design teams.
• Secured 4 media interviews for the YesID blockchain digital identity verification service and published press releases with over 20 media outlets.
• Launched the Juheng Driving School online investment education service, successfully rolling out 3 courses within four months.

Marketing Assistant Manager  •  news.cnyes.com

Sep 2016 - May 2019

• Led the group's brand revitalization project, including CIS development and visual redesign across the entire product line (Web & APP), resulting in over 30 media reports.
• Increased the YoY download rate of the 鉅亨 News APP by 27% through KOL marketing, advertising, and App Store optimization, achieving a minimum download cost of 7 NTD.
• Managed media partnerships, generating 450,000 views for the 2017 Investment Forum live broadcast by negotiating co-broadcast agreements with Yahoo TV and Line Today.

Account Manager  •  Ogilvy & Mather

Apr 2016 - Sep 2016

Managed account teams, maintained client relationships, and led advertising project planning and pitching for major clients, including TV shopping companies and City Café.

Senior Marketing Manager  •  Lnb

Sep 2015 - Mar 2016

Responsible for brand strategy, product planning, and website planning.

Account  Executive  •  Ogilvy & Mather

Feb 2013 - May 2015

Managed advertising project planning and progress, coordinated client, internal team, and external vendor requirements, and conducted market research and client relationship maintenance.