Dang Thanh Luan
Tel: 0932050904 - Email: [email protected]
Address: Jamila Khang Dien Tower, Do Xuan Hop Street, District 9, HCM City, Vietnam
I have 13 years of experience in the banking and finance industry. After many years of working in Sales - Marketing - and Operation positions in traditional banks and customer financial companies, I have gained insights into the Vietnamese consumer finance industry. Besides, I have 1 year of experience in a business partner outsourcing industry as the Head of Telesales (Sales/Operation Manager). Currently, I am working in the field of education as a Regional Marketing/Sales Manager.
Experience Skills:
- Sales (Direct Sales, Telesales & Agency Sales)
- Marketing (Trade MKT, Direct MKT, Telemarketing, Event, Branding, Advertising & Digital)
- Partnership - Affiliate - Referral
- Customer Services
- Operation
- Leadership, Teamwork, and Critical Thinking
Work Experience
Regional Sales/Marketing Manager
VUS - The English Center
March 2023 - Present
Overview:
***Company profile: VUS is proud to become an English language training unit of global standards recognized by NEAS, an independent organization that manages the quality of international English teaching centres. For nearly 30 years, NEAS Quality certification has confirmed the standards for many of the world's leading English teaching centres. An educational unit that meets NEAS standards must possess the following international criteria:
– High-quality teaching
– Courses that meet student needs
– Advanced teaching technology
– Safe and useful learning environment
*** Product/ Service: Education
*** Team: Regional MKT Team (05 Regional Marketing Team Leaders - 30 Local Marketing Executives) & Telesales (TMK) Team
*** Location: South Province & North Province
*** Main Responsibility: Branding & Performance
- Plan and budget marketing activities adhering to company strategy and KPIs.
- Build a brand identity for VUS centres through marketing activities: FOH, OOH, PR, etc.
- Propose a content plan with lead-generation goals on digital channels
- Propose suitable added-value programs for students/parents to increase retention rates
- Work with the CE department to deploy extracurricular activities for students
- Manage and develop sales documents and scripts for the DMK channel.
- Manage and develop sales documents and scripts for TMK/Telesales channels
- Manage responses to the multichannel switchboard system (Hotline, email, web chat, Facebook/messenger, Zalo, CDP, TikTok...)
- Allocate KPIs to channels, prepare reports and evaluate DMK's activities for each market.
- Survey the market and analyze work results weekly/monthly/quarterly to propose ways to improve work efficiency.
*** Project - Manage: Telemarketing - Trade Marketing - Grand Opening (New Campuses) - Partnership - Project Manager - Event - Affiliate/Referral
*** KPI (New-New Student) from All Marketing Media: Direct Marketing (DMK), Digital Marketing, Event, Out of home (OOH), Word of mouth (WOM), Referral, Affiliate, Partnership
*** Achievements:
- Grand Opening: 22 new campuses/year (2023)
- Partnership (B2B): Co.opmart, Viettel Money, Eximbank, Vietinbank, Hyundai (Q.3/2023 - 1.200 new sign), MBBank, Cake by VPBank, BE Group, Go! Mall, Hyundai, Xanh SM, Tiniworld, VIB, Fahasa.com (Q.2/2024)
- Event: V-Champion Da Lat (Q.3/2023), V-Champion Can Tho, V-Champion Khanh Hoa, V-Champion Ba Ria - Vung Tau (Q.2/2024)
- Branding: Roadshow, Street Banner, OOH, LOH, FOH, CSR, WOM
- Trade Marketing & Coordinator: 32 campuses
- Affiliate/Referral: build-up process & approach via the Department of Education, Provincial Union
Head of Call Center
Concentrix Limited Company
Mar 2022 - Apr 2023
Overview:
Company profile: Concentrix, is an American business services company specializing in customer engagement and business performance. Concentrix was a subsidiary of SYNNEX Corporation (NYSE: SNX) since 2006 and went public as an independent company on Dec 01 2020, trading on NASDAQ as CNXC. Concentrix is headquartered in Fremont, California. Concentrix provides services within 10 industries: Automotive, Banking and Financial Services, Consumer Electronics, Energy and Public Sector, Healthcare Services, Insurance, Media and Communications, Retail and e-commerce, Technology, Travel, Transportation and Tourism.
- Product/ Service: Banking and Financial Services, Customer Service
- Team: 02 Deputy Managers - 12 Sales Team Leaders - 300 Headcounts
- Report to the Director and Regional Sales Manager (India)
Achievements:
- Achieved the highest record of more than VND 55 billion per month
- Almost obtained Ranking 01 in All Partnership & achieved > 100% Target every month
- Created more new relationships with companies (B2B)
Main Responsibilities:
- Oversee and optimize business activities to ensure the highest revenue and control PnL
- Manage telesales channel to sale including personal loan and credit card
- Manage responses to the multi-channel switchboard system (Hotline, email, web chat, Facebook/messenger, Zalo, CDP, Tiktok...)
- Manage call centre to control for issues relevant to customer service/customer experience
- Proposing strategies and plans for development
- Participate in the implementation of approved policies and strategies
- Flexible to handle problems that arise during strategy implementation
- Monitor budgeting and disbursement
- Direct presentation, negotiation
- Securing documents, and company development plans
- Build good diplomatic relations
- Support the HR department in the recruitment
Area Sales Manager (Unit Head - South)
SHB Finance Company
Apr 2021 - Mar 2022
Overview:
• Company profile: SHB Finance is a finance company with 100% ownership from Saigon - Hanoi Commercial Joint Stock Bank (SHB). SHB Finance has only been operating for more than 4 years but has served more than 700,000 customers with loan needs.
- Product/ Service: Banking and Financial Services
- Team: 04 Sale Supervisors - 24 Sale Team Leaders - >430 Sale Agents
- Report to Head of Sales - Vietnamese
- Achievements: During the covid 19 epidemic, ensured that employees were always guaranteed a source of income without losing their jobs and almost obtained 100% Target every month.
Main Responsibilities:
- Oversee and optimize business activities in the South Region + Tay Ninh province & Long An province
- Proposing strategies and plans for development
- Participate in the implementation of approved policies and strategies
- Flexible to handle problems that arise during strategy implementation
- Cash loan products & Risk management
- Sales methods: Direct Sales, Telesales, Agency Sales.
- MKT method: Referal, Event Trigger, OOH
- Partnership
Work Experience
Sales Manager (Ho Chi Minh City - Binh Duong province - Dong Nai province - Long An province)
TPBank
May 2018 - Apr 2021
Overview:
- Company profile: TP Bank is a licensed bank operating legally in Vietnam with full basic banking operations such as granting credit, receiving deposits, paying via accounts...
- Product/ Service: Banking and Financial Services
- Team: 06 Team Leaders - >120 Sale Agents
- Report to the Regional Sales Manager (Vietnamese)
Achievements:
- Outstanding performance – Manager of the Year in 2019
- Outstanding performance – Manager of the Year in 2020
Main Responsibilities:
- Oversee and optimize business activities including Ho Chi Minh City, Binh Duong Province, Dong Nai Province, Long An Province
- Proposing strategies and plans for development
- Participate in the implementation of approved policies and strategies
- Flexible to handle problems that arise during strategy implementation
- Cash loan/Credit card products & Risk management
- Sales methods: Direct Sales, Telesales, Agency Sales.
- MKT method: Referal, Event Trigger, OOH
- Partnership
Unit Head (Senior)
VPBank
May 2016 - May 2018
Overview:
- Company profile: VP Bank is a licensed bank operating legally in Vietnam with full basic banking operations such as granting credit, receiving deposits, and paying via accounts...
- Product/ Service: Banking and Financial Services
- Team: 20 Relationship Manager
- Report to Center Director (Vietnamese)
Achievements:
- Best UPL of centre in 2016
- Best UPL of centre in 2017
Main Responsibilities:
- Oversee and optimize business activities of the Sales Center & PnL
- UPL products/Credit card & Risk management
- Proposing strategies and plans for development
- Participate in the implementation of approved policies and strategies
- Flexible to handle problems that arise during strategy implementation
- Sales methods: Direct Sales, Telesales, Agency Sales.
- MKT method: Referal, Event Trigger, OOH
- Partnership
Senior Team Leader
Prudential Vietnam Finance Company Ltd.
Aug 2010 - May 2016
Overview:
- Company profile: Prudential Finance is a finance company with 100% ownership from Prudential Corporation (England). Prudential Finance was the first financial company to enter the Vietnamese market before being acquired and renamed Shinhan Finance in 2019
- Product/ Service: Banking and Financial Services
- Team: 4 Team – 60 Sale Agents
- Report to Channel Manager (Vietnamese)
Achievements:
- Best Sale in 2011 & 2012
- Best Team Leader in 2013 & 2014
- Best Senior Team Leader in 2015
Main Responsibilities:
- Oversee and optimize business activities in Ho Chi Minh City, Binh Duong Province, Dong Nai Province, Long An Province
- Management structure: 4 Team Leaders & 60 Sale Agents
- Sales methods: Direct sale & Telesales
Skills
- Leadership
- Teamwork
- Critical Thinking
- Problem-Solving
- Adaptable
- Change Management
- Time Management
- Operation
Languages
- Vietnamese - Native
- English - Fluently
Education
2018 - 2021
Thai Nguyen University
Business Administration and Management, General
2009 - 2012
