khadafy pradana putra
With 4 years of experience, I excel in driving ROAS and revenue growth through Meta Ads, TikTok Ads, Google Ads, and Marketplace Marketing. Focused on data-driven strategies, I specialize in boosting traffic, generating leads, and enhancing brand visibility across digital platforms.
Work Experience
Marketplace Marketing Executive • Kanmo Group
March 2024 - Present
Q4 Brands Handling
- Nespresso (SHOPEE,ZALORA ADS)
- Havaianas (SHOPEE,TOKOPEDIA,LAZADA,ZALORA,TIKTOK ADS)
- Cole Haan (SHOPEE,TOKOPEDIA,ZALORA ADS)
- Liverpool Football Club (SHOPEE,TOKOPEDIA,ZALORA,TIKTOK ADS)
- Coach (SHOPEE)
- Kate Spade (SHOPEE)
Q3 Brands Handling
- Nespresso
- Havaianas
- Cole Haan
- Liverpool Football Club
Q2 Brands Handling
- ELC
- THE CHILDREN PLACE
- JUSTICE
- AVEENO
- HEAD
- MICRO
- PLAYGRO
Senior Ad Operations • Omnicom Media Group
March 2023 - Present
- Continuously surpass GMV targets by an average of 3.33%, masterminding strategic Media Plans, Reports, and adroitly steering e-commerce & paid ads sales across platforms like Tokopedia, Shopee, and Lazada Philipine & Vietnam. Demonstrate an unwavering commitment to achieving an exceptional average Return on Ad Spend (ROAS) of 5.76% and an impressive Return on Investment (ROI) throughout the specied period.
- Pioneered highly successful campaigns for prestigious brands, including Lactacyd Feminime, Lactacyd Baby, Pharmaton, Essentiale, Ercefora, Dulcolax, and Buscopan. This leadership resulted in an average revenue increase of 3.33% across the given months, all underscored by a commitment to optimizing ROAS and ROI metrics.
Digital Planner • PT.TAN Group
June 2022 - March 2023
Managing TAN SKIN e-commerce & paid ads sales on various channels such as Tokopedia, Shopee, CPAS, TikTok, Blibli, JD.ID, Bukalapak.
Managing paid advertising & campaign on Meta Ads for various Tan Group Restaurant & Bar,
Big Brother Kemang
Big Brother Sudirman
Brotherhood Jakarta
Nara Jakarta
The Neighbourhood
Glass House Jakarta
Search Engine Marketing Specialist • MEDIAONE
March 2022 - June 2022
- Track, report, and analyze website analytics and PPC initiatives and
campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs
and reconciling discrepancies.
- Optimize copy and landing pages for paid search engine marketing
campaigns.
- Perform ongoing paid keyword discovery, expansion and optimization.
Digital Transformation • zerowait
May 2021 - October 2021
1. Evaluated client websites for mobile performance and optimal search engine rankings.
2. Developed unique content for a variety of clients sites to improve presence and brand awareness.
3. Organized and analyzed data and marketing results.
4. Researched keywords relevant to marketing efforts of clients.
5. Introduced scheduled targeted email marketing programs.
6. Managed a teams of marketing professionals to ensure the success of
marketing campaigns.
Education
2019 - 2023
BINUS UNIVERSITY
Business Management
2021 - 2021
Coding School
Digital Marketing
Skills
- Pay Per Click
- Media Planning
- Keyword Research
- Marketing Plan
- Advertising Campaigns
- Performance Marketing
- Search Engine Marketing (SEM)
- Facebook Ads
- Google Ads
- Social Media Marketing
- ADS
- GTM
Languages
- English — Professional
