Li-Chia Cheng

February 2023 - Present

Freelance Product Designer (Available for Contracts)

Self Employed

Client: GoalsMapper 
- Conducted comprehensive user research to inform product and user experience directions.
- Worked with stakeholders to actualize concepts, going from inception to high fidelity prototypes.
- Enhanced existing products and designs through strategic improvements.

Client: Zypsy
- Collaborated in storyboarding and user flow ideation for potential products.
- Assisted in Lo-Fi UI design work.
- Researched on and assisted in various legal related work.

December 2021 - March 2023

Creative Content Writer

Zypsy

- Successfully grew social media account followers through engaging and creative content strategies.
- Developed and wrote in-depth threads and articles on various topics including web3, design, startups, and leadership.
- Stayed updated on industry developments and emerging trends to provide timely and relevant content to the audience.
- Collaborated with cross-functional teams to ensure alignment and consistency in visual storytelling.

November 2021 - January 2023

UX Researcher & Designer

GoalsMapper

- Designed multiple features and solutions for the B2B SaaS platform for Financial Consultants.
- Conducted usability testing and user research to iterate on designs and ensure user satisfaction.
- Collaborated with cofounders and stakeholders to drive success for both businesses and theirs clients.
- Implemented a new design system and direction to ensure visual consistency and simplify development.
- Contributed to GoalsMapper's mission to help Financial Consultants visualize the success of their clients.
- Increased user retention by 23.7% over a 12 month period.

May 2020 - May 2021

Product Designer

Lotusfire

- Designed, launched, and continuously iterated on an advanced language learning app with a novel approach to learning using natural language processing.
- Averaged 4% weekly growth in revenue. Top 5 in Taiwanese iOS App Store English Learning apps.
- Conducted user interviews to identify intermediate language learners' needs and current behaviors towards the problem.
- Identified the root cause of failure to learn (sustaining motivation over time) and designed a minimal behavior-changing approach to learning.
- Created a design system to allow for consistent designs and better scaling of product development for the future.
- Grew total paid users from 12 to 200+ in a year.

September 2020 - November 2020

Interaction Designer

Digital Product School by UnternehmerTUM

- Partnered with a medical start to help launch a web based 3D surgery planning platform MVP.
- Helped lead the team through the whole design process as the lead designer.
- Executed research and from results, discovered problem spaces for design opportunities.
- Worked up designs from lo-fi wireframes to high fidelity prototypes.
- Collaborated remotely with product managers and developers to implement and deploy a functional MVP experience for eventual handoff to the partnered startup to use for attracting investments.

April 2019 - July 2019

UX Designer & Strategist

Tenten 転転

- Conducted qualitative and quantitative research of user behavior and market trends.
- Ideated and developed tailored-made strategies from insights identified from analyzing data
- Put together and presented multiple slide decks to C-level stakeholders and clients.
- Created Design Specs and worked alongside developers to implement them.
- Assisted in hiring and mentoring a new design team for the client.
- Through a redesign proposal, helped a major client increase user growth by 30% and repeat purchase rate by 20% in 2020

May 2017 - June 2018

Customer Service Manager

RhinoShield

-Managed a team of 6 reps and facilitated communications between departments, ensuring complaints are addressed.
- Help develop and implement customer service policies.
- Implemented solutions to improve services for both customer and business end.
- Handled inquiries and complaints from customers worldwide.

December 2015 - June 2018

Customer Service & Social Media Representative

RhinoShield

-Helped resolve product and service problems by clarifying the customer's complaint via email and/or social media.
-Handled complaints and provided appropriate solutions and alternatives within the time limits and follow up to ensure resolution and satisfaction, building sustainable relationships.
-Managed Social Media Platform, scheduling posts, creating brand awareness and ensuring positive interaction with followers.

November 2014 - November 2015

Alternative Military Service

Fisheries Agency, Council of Agriculture, Executive Yuan, Taiwan

- Assisted in daily paperwork.
- Secretarial duties.
- Delegating guests.
- Translation of MOUs, legal documents, letters, emails.

January 2012 - December 2013

Intern

American Institute in Taiwan

- Visitor’s arrangements/paperwork
- Doing Market Research
- Event coordination
- Maintaining materials and contact list
- Assisting with political reports
- Liaison of PAS program
- Delegating guests
- Minor translations