Kung Ying Hsieh

Responsible for the design strategy and art direction across the 1TM ecosystem, a collaborative networking platform for web2 and web3 creators.

Developed strategies to increase user engagement on the platform through the implementation of social networking and gamification features.

Designed a team-oriented collaborative system, which includes a complex team review, profit-sharing mechanism and NFT-related workflows.

Designed a team wallet system to establish a fair and trustworthy  process for the distribution of revenue sharing.

Created a unique content editor iteratively, improving content creation efficiency by over 50%.

Fully established and maintained the design systems and guidelines for 1TM branding.

Be in charge of the design of official websites, NFT minting campaign pages and related materials to maintain a consistent brand image and drive rapid user growth.

Managed a team of between 5 and 10 designers with a range of skills including research, UX, UI and visual design.

Assisted the team in conducting user research and analysis to gather insights and provide feedback necessary for design decisions.

Established and optimized workflows to ensure smooth operations for four to six ongoing projects simultaneously.

Established a team culture characterized by transparency, an open-minded approach, a focus on critical thinking, and the cultivation of a collaborative ethos among all its members.

Collaborated closely with cross-functional team members, including product managers, developers, and stakeholders, contributing significantly to the development of solid product design strategies.

Advocated for design concepts, expertly presenting and defending proposals in a timely and efficient manner, ensuring full alignment with project deadlines.

From zero to one, designed and launched BTSE, a cryptocurrency exchange.

Played a crucial role in assisting various startup ventures throughout the entire product lifecycle, from strategic planning to comprehensive design execution.

Conducted competitive analysis and developed product strategies for start-ups.

Used user insights gathered from research to create proof-of-concept designs.

Iterated on Minimum Viable Products (MVPs) through user interviews and usability testing.

Assisted and monitored junior designers on the team.

During this period, we launched a variety of products, including those related to early childhood education, bond trading, high-frequency trading, virtual fitting room, instant messaging, etc.

Designed and built from the ground up a revolutionary bond trading platform - Bondlinc.

Responsible for strategy and art direction for Flip TV, a platform that delivers international live TV to over 17 countries/regions worldwide, serving as a bridge between media and users.

Iteratively translated client requirements and business objectives into successful design solutions on the basis of feedback from business partners and end users.

Designed the interface, interaction and related visual design for the APP across multiple devices, from mobile to TV.

Created customized marketing materials tailored to different cultures and countries to increase user engagement and drive rapid user growth.

Designed a few large-scale official website interfaces to ensure a smooth user experience and precise layout across hundreds of pages.

Involved in the early strategic planning of several websites for short-term events, which included interface design, animation, and front-end development.

Designed a user-friendly interface for ANZ Bank's back-end system while supporting front-end development, which won an award for Best Consumer Digital Bank in Taiwan.