Thin Client Processor
- Performed as the owner of a new product line, the thin client SoC, which debuted AST3200 as the first generation, featuring hardware decoders tailored for RDP7.1/8. Led a cross-functional team consisting of firmware (hereafter referred to as FW), hardware, and quality assurance engineers during FW development and reference PCB design, to facilitate the solution's market launch.
- Established a partnership with FW vendor, AMI, supporting them in developing AST3200 FW based on Aspeed drivers and demo boards, especially in improving the image processing performance. Conducted joint promotion with AMI for the total solution, including the SoC and AMI FW, for VDI application.
- Explored additional opportunities in a niche market known as PC extension beyond the VDI application to increase AST3200 sales. Proposed new marketing strategies to develop Aspeed’s proprietary FW for this newly-discovered application. Led the team in developing common FW features and resolving peripheral device compatibility issues based on customer feedback, ensuring a positive user journey. Dynamically prioritized tasks and set weekly goals for each team member. Drove business from initial cold calls to mass production, ultimately boosting revenue. Secured design-ins with key clients, like Leadtek, Astec, ShareVDI, ZeroTC, Trunkey, A+V Link, etc.
- Worked with external silicon vendors to enrich the functionalities of the reference design, such as DVI/HDMI/DisplayPort outputs, WiFi modules, RTC, and more.
- Developed a hardware roadmap for the next generation SoC, AST3300, focusing on hardware acceleration for RDP10 (Microsoft), PCoIP (VMware), and HDX (Citrix) to enhance differentiations.
- Conducted thorough research on the market, encompassing market trends, client surveys, application analysis, and competitor assessments, to achieve a competitive advantage.
- Functioned as a key intermediary between the senior management level and customers during negotiation.
- Prepared documentation for the SoC design guide, project tracking, and marketing campaigns.
Baseboard Management Controller (BMC)
- Championed the ASPEED BMC for IPMI (Intelligent Platform Management Interface) server management, ensuring its integration into every client's project and achieving a 90% success rate.
- Collaborated with various firmware vendors, such as AMI and Emerson, for joint promotion.