I specialize in marketing operations for mobile applications and the live-streaming industry, with a well-rounded skill set covering campaign execution, cross-functional coordination, and performance optimization. 1. Revenue & Retention Optimization Sustained product revenue and user retention by launching in-app and offline events, enhancing product features through cross-department collaboration. 2. Cross-Functional Operations Led cross-departmental initiatives and reported progress to senior management. Improved product branding in collaboration with marketing, optimized user feedback with customer service, and conducted QA for both recurring and limited-time events. Provided user insights to the development team for continuous product and content improvements. 3. Digital Advertising Management Managed Facebook, Instagram, and Google ad campaigns with monthly budgets reaching into the millions. Adjusted media mix to ensure the achievement of key performance indicators (KPIs) such as ROI, CTR, and engagement. 4. Social Media & Community Engagement Operated social media channels in parallel with advertising efforts, leveraging audience targeting to deliver content, engage users, and enhance brand consistency. Increased user participation and strengthened overall project visibility.