- Developed impactful investor pitch decks, startup competitions and exhibition presentations. Offered strategic communication counsel to stakeholders, elevating DP Smart Technologies' appeal to investors and nurturing strategic partnerships. - Directed creation of B2B marketing materials, ensuring a strong brand presence at exhibitions and fostering positive relationships while maximizing impact.

- Developing and implementing multi-channel strategies that align with business objectives. - Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments and over lifespan of product. - Go to market strategy coordinated internally (all depts) and externally (customers/end users) with weekly check ins to review milestones, new data, risks and opportunities and adapt accordingly. - Working cross-functionally with our e-commerce product, design, engineering and sales teams to support successful marketing campaigns aimed at driving brand growth and customer acquisition. - Driving the effectiveness of our Press and Influencer partnerships in supporting product launches and other key announcements. - Developing and optimizing our Performance Marketing investments in brand growth and sales conversion. - Expanding the scope and impact of our Community engagement and support efforts to drive evangelization of our brand and products. - Evaluating portfolio performance and trends to continually improve and scale effective programs. - Setting and managing quarterly OKRs for the PR & Partnerships, Performance Marketing, and Community teams. - Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly - Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets - Mentoring and developing a team of specialists, ranging from managers to associates, on our PR & Partnerships, Performance Marketing, and Community teams. - Maintaining a creative environment, motivating a team that is hungry to learn and grow, nurturing team health, and fostering a culture of success.

- Serve as Franchise Lead to develop robust marketing strategies aimed at accelerating demand for World of Warcraft, Diablo, StarCraft and Heroes of the Storm brands in Taiwan, Hong Kong, and Southeast Asia territories. - Leverage market research to optimize brand positioning within both established and emerging demographics. - Collaborate cross-functionally with product development, marketing, and other departments to innovate methods for increasing player engagement and loyalty. - Boost brand recognition by innovating successful local and national marketing initiatives.

- Manage marketing campaigns and other activations for the StarCraft, Heroes of the Storm, Diablo, and Overwatch brands. - Build and strengthen relationships with business partners to maintain brand visibility and competitiveness. - Oversee email, social media, and other forms of digital engagement to improve performance outcomes. - Administer budgets through strategic planning and expert allocation of resources.

- Leveraged key consumer insights from other regions or countries to produce innovative and creative ideas, driving performance outcomes while embodying the JWT “WorldMade” concept. - Developed and implemented strategic connection plans to boost consumer engagement. - Leveraged internal resources to optimize connection plans by drawing inspiration for one client from another.

- Promoted continuous business development for brands such as Scottish Leader, Angostura Caribbean Rum, Angostura Aromatic Bitters, Dalmore, and Jura using a variety of communication and campaign strategies, including ATL, BTL, PR, Digital, and Trade. - Developed and executed projects and initiatives to support evolving customer preferences and market trends while enabling the fulfillment of broader short and long-term marketing strategy. - Collaborated with Sales department to execute Trade promotions, including the development and execution of all required collateral and materials. - Carried out analysis and periodical reviews of assigned brands based on business intelligence into competitive, category, customer, and consumer trends to enhance the brand’s equity and marketplace performance. - Participated on a cross-functional team to develop new products following established processes, including analyzing information to help set the sales forecast and financials, as well as writing concept statements to enhance consumer testing.