1. Designed QBurger’s mobile app features, including the ordering flow, homepage, membership system, and loyalty points, aligning user needs with business goals to boost engagement. 2. Collaborated with UI designers on Carrefour's mobile app campaign to create a seamless experience, driving revenue growth in the wine selection category. 3. Streamlined user flows and implemented scalable design solutions for Taiwan Power Company’s app and backend, enhancing usability and product consistency. 4. Designed and optimized the app and backend for tBPC Healthcare’s sleep-tracking watch, delivering intuitive interfaces and efficient dashboards to support the hardware product and user needs. 5. Collaborated with stakeholders in weekly meetings to refine design strategies, ensuring alignment with business goals and technical requirements.

1. Collaborated with a developer to design a responsive website for the Irish Football Association in Taiwan, conducting user interviews with locals and expats and performing usability testing to ensure high attendance rates. 2. Designed Brew Box, a mobile app for coffee home-delivery and subscription services, identifying key user needs through user interviews and competitor analysis, and enhancing UI through high-fidelity prototypes and usability tests. 3. Developed Wayfindr, an app aimed at improving local integration for relocators, through user interviews, interactive prototyping, and iterative feature refinement for better community engagement. 4. Designed a scheduling feature for messaging and events on WhatsApp, implementing affinity mapping and prototyping to streamline processes and enhance user engagement in simulated environments.

1. Collaborated with the UX Design team, engaging in user interviews and ideation sessions to define user needs and drive effective design solutions. 2. Crafted compelling UX copy for app interfaces, error messages, and marketing campaigns, ensuring clarity and engagement. 3. Enhanced UX workflows, achieving a 50% improvement in Zendesk/email response times and a 40% rise in customer satisfaction by streamlining communication processes and effectively integrating user feedback into service design. 4. Conducted user interviews and harnessed customer feedback to refine the product onboarding process, resulting in significant enhancements in user satisfaction and overall service experience. 5. Developed and optimized user-centric training materials and guides, prioritizing ease of use and accessibility, which supported efficient learning and improved application of product features.

1. Refined customer support processes and materials, focusing on user interaction and support documentation. 2. Handled technical and general client inquiries, enhancing user experience via Intercom, email, and phone. 3. Created engaging marketing content, ads, and videos to improve user engagement and brand experience. 4. Directed social media and ad campaigns to expand brand reach in Taiwan and internationally. 5. Curated product catalog and streamlined the website's purchasing process to improve the online shopping experience.

1. Led editorial direction for Taiwan’s leading educational magazine. 2. Directed production of educational audio content with global teachers.

1. Developed and strengthened relationships with existing and new clients. 2. Negotiated rates with service providers in the cooperation of developing forex market internationally.

1. Achieved sales goals while controlling costs and minimizing staff turnover. 2. Managed front and back-of-house operations, upholding policy adherence and inventory control. 3. Fostered team relations, enabling effective communication, training, and problem-solving.