‧ Conducted employee focus group interviews and user surveys to understand brand perception and user behavior.
‧ Synthesized insights into a brand positioning report, leading to a strategic revamp of Plurk’s identity.
‧ Proposed mascot concept and redesigned website icons, resulting in a 300% increase in user engagement with the official account.
‧ Collaborated cross-functionally with the marketing, design, and engineering teams to support product positioning and user onboarding strategies.