Bandung, Bandung City, West Java, Indonesia
• Directing end to end Q4 Communication Strategy, by creating strategy for visual communication and define the creative implementation such as Hero, Hub, and Hygenie Content for reach the awareness objectives and gain +600% new impression and +489% Convertion in the first week.
• Directing end to end rebranding campaign, by creating new visual identity such as mood, color, and strategy with generate the communication strategy for pre-production and gain 46,6% engagement rate in Instagram via Adobe Indesign, Adobe Premiere Pro, Davinci Resolve, and Adobe After Effects.
• Creating daily content and digital activity that increases the Zalmon Fabric’s social media impression, engagement, and product interest with generate the content strategy, layouting and define the safe area for audience and successfully increase organically 1.076% (4,2 Million) in content views, 1,382% (39,9 K) profile views, 504% engagement rate, and 11.000% followers.
• Improved visual communication strategy from just a moodboard to a communication strategy that improves Zalmon Fabric digital asset management and increases 50% efficiency for digital goods production such as time management for production, costs, insights and results through analysis and data collection with Google Analytics, Google Interest, Social Blade, and Digital by We Are Social.
• Contribute to improving website product management through UI/UX analysis and find four feature malfuction by sending feedback error messages to UI and UX Designer and forwarding to Frontend and Backend Officer.