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鍾維仁
sales and marketing manager @ Ommi's food co
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鍾維仁

sales and marketing manager @ Ommi's food co
擁有 8 年整合行銷與公關經驗,具備高度策略創意思維與市場分析能力,專長於結合國際品牌公關策略與社群行銷操作,推動品牌成長與商業轉化。從策略制定到執行監督,成功為品牌創造高聲量與業績成長。核心優勢在於以「公關故事力 × 創新思維」打造兼具話題性與成效導向的整合行銷策略 Highly analytical and strategic Integrated Marketing & PR professional with 8 years of experience combining global PR storytelling with data-driven marketing. Passionate about transforming brand narratives into measurable growth and cultural impact.
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Ommi's food co
Macquarie Education Group Australia
Sydney, New South Wales, Australia
Đài Loan・Singapore・Australia (Úc)

CV chính

Cập nhật vào lúc thg 10 30 2025

Trình độ chuyên môn

  • Tình trạng hiện tại
    Đã có việc làm
  • Nghề nghiệp
    Marketing Strategy Planner
    Marketing Manager / Director
    Social Media
  • Lĩnh vực
    Quan hệ công chúng
    Marketing/ Truyền thông
  • Kinh nghiệm làm việc
    6-10 năm (6-10 năm liên quan)
  • Kinh nghiệm quản lý
    I've had experience in managing 1-5 nhân viên
  • Kỹ năng
    Word
    PowerPoint
    Microsoft Office
    Google Drive
    Communication
    Canva
    Communication Skills
    Problem Solving
    Project Management
    Planning
    Event Planning & Management
    Teamwork & Leadership
    Budget Management
    Work Hard
    Creative
    CRM
    Responsibility
    Meta Business Suite
    Press Releases
    Event Marketing
    POP UP
  • Ngôn ngữ
    English
    Trung cấp
    Chinese
    Bản địa hoặc song ngữ
  • Trình độ học vấn cao nhất
    Bachelor

Ưu tiên tìm kiếm việc làm

  • Tình trạng hiện tại
    Sẵn sàng phỏng vấn
  • Hình thức làm việc mong muốn
    Full-time
    Quan tâm đến làm việc từ xa
  • Vị trí làm việc mong muốn
    Communications, Public Relations or Marketing Communications Manager
  • Địa điểm làm việc mong muốn
    Australia
    Republic of Singapore
    Taiwan
  • Freelance

Kinh nghiệm làm việc

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sales and marketing supervisor

Ommi's food co
Part-time
01/2025 - Hiện tại
Sydney, New South Wales, Australia
規劃企業的整體品牌行銷策略與市場溝通,負責制定季度預算及整合公關、社群與活動行銷方向。透過具策略性的內容規劃與跨平台操作,合作首個季度成功提升品牌七位數營收及在澳洲市場的能見度與消費者黏著度。社群互動率月增12-15%,品牌聲量與營收皆實現持續成長,強化品牌作為台灣料理代表品牌的定位。

行銷企劃人員

Old Mel Travel
Contract
11/2023 - 08/2024
10 mos
Melbourne, Melbourne, Victoria, Australia
協助旅行社品牌定位與行銷策略規劃,從零建立品牌社群架構,制定內容策略並推動整合行銷活動。單月社群追蹤數從零成長至 3,000 名粉絲,同時整合 3–5 個新銷售通路,平台月瀏覽量達 20 萬次,帶動單月業績成長 170%。透過策略性內容與跨平台推廣,成功提升品牌滲透率與市場辨識度。
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公關副理

12/2023 - 01/2024
2 mos
Taipei City, Taiwan
在任職期間,負責白蘭氏(BRAND’S) 公關專案,並於年度提案中成功拿下 科沃斯(Ecovacs)、Yeedi 與 BOSCH 三大品牌的年度合作案,展現卓越的客戶開發與整合行銷能力,此外,所屬團隊榮獲公司年度「最佳團隊獎」及「業績王」殊榮。
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公關主任

12/2021 - 12/2022
1 yr 1 mo
Taipei City, Taiwan
在任職期間,負責白蘭氏、UNIQLO兩大客戶,與品牌建立深度合作關係,擔任主要客戶窗口,深受品牌信任。首度成功拿下白蘭氏(BRAND’S)年度公關合約及新品項公關合作案,並主導新品上市整合策略與執行。品牌於該年度推出兩款新品,時逢疫情期間在預熱期即成功引發市場關注,上市後業績創造千萬營收佳績,同時透過跨界合作,創造高度且多元話題討論度。
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資深公關專員

12/2019 - 12/2020
1 yr 1 mo
Taipei City, Taiwan
在職期間,參與多項國際品牌專案,包括 白蘭氏(BRAND’S)、小米台灣(Xiaomi Taiwan)、LG 與 UNIQLO 等。此階段奠定了我作為獨立專案負責人的能力,也讓我對多產業品牌的行銷與公關策略具備高度熟悉度與靈活應用能力。
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公關人員、集團公關

06/2018 - 12/2019
1 yr 7 mos
Taipei City, Taiwan
負責 LG、膳魔師(THERMOS)、台灣迪士尼(Disney Taiwan)及台灣101等品牌公關活動,並參與蝦皮(Shopee)、DELL 等多項整合行銷專案。作為職涯起點,在入職三個月內即展現獨立專案執行能力,迅速晉升為集團品牌的主要公關窗口,負責品牌溝通與專案協調。

柚花季活動專案-媒體企劃人員

12/2017 - 04/2018
5 mos
Tainan City, Taiwan
負責柚花季專案的粉絲專頁經營、媒體邀約及新聞稿撰寫 。 •Managed social media fan page operations, media outreach, and press release writing for the Pomelo Blossom Festival project.

活動企劃執行

04/2017 - 10/2017
7 mos
Tainan City, Taiwan
負責遊程規劃、活動企劃撰寫與媒體接待 。 •Responsible for itinerary planning, event proposal development, and media hosting.
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活動企劃執行

06/2016 - 09/2016
4 mos
City of Boston, Suffolk County, Massachusetts, United States
協助規劃非營利組織行銷活動與員工關係訪談 。 •Assisted in planning marketing campaigns for non-profit organizations and conducting employee relations interviews.

Học vấn

Khác
social media marketng
2025 - 2025
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Khác
business English
2025 - 2025
Mô tả
課程專案作品獲評為全班第一,並獲選為學校官方招生影片範例,展現卓越的創意與專業能力。 • Course project ranked first in class and was selected as the official example for the school’s admissions video, demonstrating outstanding creativity and professional competence.
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Bằng Cử nhân Nghệ thuật
公關關係暨廣告系
2014 - 2018
3.46/4 GPA
Các hoạt động xã hội
參與球隊、擔任教育部偏鄉志工團隊及擔任系會長
Mô tả
*領導經驗: 擔任公關暨廣告系 系會長,領導系上活動規劃與執行。 *競賽成就: 代表學校參加「美國康寧玻璃校園提案競賽」,為唯一入選決賽的大學部團隊成員,負責市場策略與簡報。 *國際經驗: 獲選參與海外實習計畫,於美國波士頓 Habitat for Humanity 擔任行銷實習生。 •Leadership Experience: Served as President of the Department of Public Relations and Advertising Student Association, leading the planning and execution of departmental events. •Competition Achievement: Represented the university in the Corning Glass Campus Proposal Competition; as the only undergraduate team to enter the finals, contributed market strategy development and presentation delivery. •International Experience: Selected for an overseas internship program; worked as a Marketing Intern at Habitat for Humanity in Boston, USA.

Bằng cấp & Chứng chỉ

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色彩配合專業證照

財團法人中華民國電腦技能基金會
Phát hành vào 09/2016
Không có ngày hết hạn
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整合行銷管理師

MATRIX矩陣管理顧問有限公司
Phát hành vào 09/2016
Không có ngày hết hạn