擁有 8 年整合行銷與公關經驗,具備高度策略創意思維與市場分析能力,專長於結合國際品牌公關策略與社群行銷操作,推動品牌成長與商業轉化。從策略制定到執行監督,成功為品牌創造高聲量與業績成長。核心優勢在於以「公關故事力 × 創新思維」打造兼具話題性與成效導向的整合行銷策略
Highly analytical and strategic Integrated Marketing & PR professional with 8 years of experience combining global PR storytelling with data-driven marketing. Passionate about transforming brand narratives into measurable growth and cultural impact.
負責柚花季專案的粉絲專頁經營、媒體邀約及新聞稿撰寫 。
•Managed social media fan page operations, media outreach, and press release writing for the Pomelo Blossom Festival project.
課程專案作品獲評為全班第一,並獲選為學校官方招生影片範例,展現卓越的創意與專業能力。
• Course project ranked first in class and was selected as the official example for the school’s admissions video, demonstrating outstanding creativity and professional competence.
*領導經驗: 擔任公關暨廣告系 系會長,領導系上活動規劃與執行。
*競賽成就: 代表學校參加「美國康寧玻璃校園提案競賽」,為唯一入選決賽的大學部團隊成員,負責市場策略與簡報。
*國際經驗: 獲選參與海外實習計畫,於美國波士頓 Habitat for Humanity 擔任行銷實習生。
•Leadership Experience: Served as President of the Department of Public Relations and Advertising Student Association, leading the planning and execution of departmental events.
•Competition Achievement: Represented the university in the Corning Glass Campus Proposal Competition; as the only undergraduate team to enter the finals, contributed market strategy development and presentation delivery.
•International Experience: Selected for an overseas internship program; worked as a Marketing Intern at Habitat for Humanity in Boston, USA.